1please Wrote Final Project Paper From Below Resources And Based On R ✓ Solved
1 Please wrote final project paper from below resources and based on reflection part which I specified below. Annotated Bibliography Farman, L., Comello, M. L. (Nori), & Edwards, J. R. (2020). Are Consumers Put off by Retargeted Ads on Social Media?
Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness. Journal of Broadcasting & Electronic Media , 64 (2), 298–319. Farman et al., (2020) seek to examine whether targeted ads on social media put off consumers. The author further examines the perception of consumers towards marketing surveillance. The author tries to seek if marketing surveillance decreases the effectiveness of an Ad.
A section of consumers describes targeted ads as creepy. This is because they feel their personal data is collected. In reflecting on this paper, I was able to establish the perception of consumers towards targeted ads. In addition, I was able to establish the effect of marketing surveillance on the behavior of customers. Targeted ads positively affected the purchasing intent of the majority of consumers (Farman et al., 2020).
In a section of consumers, it had a negative effect by putting them off. Consumers exposed to targeted ads felt threatened by increased surveillance triggering negative attitudes and purchase intention. Levy, K., & Barocas, S. (2018). Refractive Surveillance: Monitoring Customers to Manage Workers. International Journal of Communication , 12 , 1166–1188.
This paper examines refractive surveillance. Levy & Barocas, (2018) define refractive surveillance as the collection of information over one group. This is done to exercise control over a different group. Levy & Barocas, (2018) investigate data collection by retailers on customers in facilitating managerial control over workers. In reflecting on this paper, I was able to gain insight regarding refractive surveillance.
Refractive surveillance entails data collection of one group to exercise control over a different group. Refractive surveillance in retail can occur via conducting new forms of evaluation. It can also occur via dynamic labor scheduling. Control can be exercised via externalizing worker knowledge and replacing customer self-service. In understanding the full effects of data surveillance, one should consider the management of populations.
Ruckenstein, M., & Granroth, J. (2019). Algorithms, advertising, and the intimacy of surveillance. Journal of Cultural Economy , 13 (1), 12–24. This paper examines the intimacy of surveillance. According to Ruckenstein & Granroth, (2019) current corporate marketing is fueled by data surveillance.
The paper focuses on emotional reactions due to targeted advertisements. Ruckenstein & Granroth, (2019) demonstrate consumers keep wanting contradictory things. Consumers are against creepy and intrusive advertising. At the same time, consumers expect real-time and relevant predictions regarding their desires and needs. In reflecting on this paper, I was able to learn about the intimacy of surveillance.
I was able to explore the tension existing between two opposing sides of corporate surveillance. The continuously changing algorithms are responsible for this opposing side. Striking the correct balance is crucial for attaining a competitive advantage. Striking the right balance enables the two opposing sides to coexist while minimizing negative effects. Srinivasan, D. (2019).
The Antitrust Case Against Facebook: A Monopolist’s Journey Towards Pervasive Surveillance in Spite of Consumers’ Preference for Privacy . This paper focuses on Facebook and its ability surveille its users and extract qualitative data. Facebook plays a crucial role in the lives of over 2 billion people. The author examines the company’s rise to dominance. Srinivasan, (2019) further questions the company's rise to power by promising data privacy in the early days only to end up commercializing data collected from consumers.
In correcting the harm done and reducing facebook’s dominance Srinivasan, (2019) suggests migration of Facebook to an open communications protocol. In reflecting on this paper, I was able to learn about facebook’s rise to monopoly power. Due to a large number of users google ad Facebook has turned the digital advertising market into a duopoly. However, in reducing dominance Facebook ought to migrate to an open communication protocol. Users should be given the power to switch off tracking.
By empowering consumers commercial surveillance can be contained. West, E. (2019). Amazon: Surveillance as a Service. Surveillance & Society , 17 (1/2), 27–33. This paper looks at surveillance as a service.
The company in focus is Amazon. Amazon uses surveillance as a service to its customers. West, (2019) argues that the business practice by amazon is proof that consumers have normalized and embraced services offered as a result of surveillance rather than resisting the intrusive nature that comes with this service. As a result, Amazon is continually designing new services for the purpose of collecting more data. West, (2019) concludes by advocating for subjectification and recognition of surveillance as a service platform.
In reflecting on this paper, I was able to learn about surveillance as a service in Amazon. West, (2019) offer amazing insights regarding how consumers are embracing and normalizing corporate surveillance as opposed to resisting it. Consequently, Amazon on the other hand is exploiting this opportunity. This is achieved by designing services that collection of data from consumers. Case and point is the development of Alexa who is arguably superior to Siri due to more cultural visibility enabling the company to conduct surveillance and collect data in more private spaces. Bottom of Form
Paper for above instructions
Final Project Paper: The Complexities of Surveillance in Digital MarketingIntroduction
In the rapidly evolving digital marketing landscape, surveillance mechanisms profoundly influence the interplay between consumer behavior and advertising strategies. As highlighted in recent literature, the dichotomy between consumer acceptance of targeted advertisements and the pervasive nature of data collection reveals an intricate relationship that oscillates between trust and trepidation. This paper synthesizes key insights from several scholarly articles to explore the broader implications and ethical considerations surrounding consumer surveillance in digital marketing, particularly through social media and e-commerce platforms.
Perceptions of Targeted Advertising
The work by Farman, Comello, and Edwards (2020) raises critical concerns regarding the effectiveness of retargeted advertisements amidst rising consumer awareness of data privacy issues. Their research indicates that while a segment of consumers appreciates personalized experiences facilitated by data surveillance, a substantial number also perceive such practices as intrusive or "creepy". This duality highlights a pressing paradox: while targeted ads can enhance purchasing intent for many, they simultaneously engender feelings of discomfort and distrust among others (Farman et al., 2020). A key takeaway from this research is the need for businesses to strike a balance between leveraging data for personalized marketing and respecting consumer privacy preferences.
In reflecting on these insights, I recognize that consumer perceptions are not static; they are shaped by broader societal discussions about privacy and surveillance. The distinction between positive and negative perceptions can serve as a guide for marketers seeking to design campaigns that respect consumer boundaries while maximizing effectiveness. Ethical marketing calls for transparency and consent, enabling consumers to make informed choices regarding the use of their data in advertising.
Refractive Surveillance in Retail Management
Levy and Baracas (2018) introduce the concept of refractive surveillance, which refers to the data collection practices used by retailers to not only monitor customer behavior but also to exert managerial control over employees. By analyzing customer data, retailers are equipped to implement dynamic labor schedules and enhance the overall customer experience. However, a reflective assessment reveals the ethical dilemmas inherent in surveilling one group to manage another. This form of surveillance shifts the focus from customer-centric marketing to creating an environment of control and efficiency at the expense of employee autonomy (Levy & Baracas, 2018).
From my perspective, the implications of refractive surveillance in retail signal a need for a harmonized approach in evaluating data usage. While operational efficiency can potentially enhance customer service, businesses must remain cognizant of the rights and individualities of their workforce. Ethical considerations should permeate decision-making processes, ensuring that surveillance systems work collaboratively rather than hierarchically.
The Intimacy of Surveillance and Consumer Expectations
Ruckenstein and Granroth (2019) delve into the complexities of surveillance by examining the emotional dimensions associated with targeted advertising. They assert the necessity of achieving a balance between consumer desires for personalized experiences and the discomfort associated with invasive practices. Consumers often seek relevant and timely offers but simultaneously harbor apprehension about the extent of data surveillance involved (Ruckenstein & Granroth, 2019).
This complexity raises profound ethical questions: how can marketers reconcile their need for consumer data with the obligation to uphold privacy standards? Reflecting on this, I identify a pivotal challenge for marketers—striking the right balance can enhance the effectiveness of advertising while fostering consumer trust and engagement. It underscores a vital need to transition from mere data collection to building authentic relationships with consumers.
Monopolistic Surveillance in the Digital Age
Srinivasan's (2019) exploration of Facebook's surveillance practices underscores the monopolistic tendencies of digital giants and their impact on consumer privacy. By recounting Facebook's precarious journey towards dominance, Srinivasan reveals how a platform that once prioritized privacy has succumbed to commercializing user data without robust mechanisms for consent. This transformation illustrates the power dynamics that underpin digital advertising—user data becomes a currency, traded and exploited for profit, often against user interests (Srinivasan, 2019).
My reflection on the implications of such monopolistic surveillance practices evokes a sense of urgency for reform. Consumers must be empowered with tools that allow them to control their data and make decisions regarding their privacy. Creating a transparent environment where users can understand how their information is utilized could restore trust and potentially deter the monopolistic tendencies observed in major social networking platforms.
Embracing Surveillance as a Service
West (2019) provides a unique perspective by arguing that companies like Amazon have normalized the idea of surveillance as a service. The consumer acceptance of surveillance-oriented services, such as voice assistants, showcases a shift in attitudes where users are willing to exchange privacy for convenience (West, 2019). This reflection is revealing; it prompts a reconsideration of the implications of consumer normalization of surveillance.
However, while many consumers seem to embrace these technologies, it is imperative to highlight the importance of informed consent and ethical product design. The conveniences provided by such surveillance mechanisms should not overshadow consumer autonomy. Companies like Amazon must adopt responsible practices that prioritize consumer agency, ensuring that usage of surveillance aligns with user expectations for privacy and consent.
Conclusion
In conclusion, the rapidly changing dynamics of consumer surveillance in digital marketing necessitate a nuanced understanding of consumer perceptions and ethical implications. As established through the literature, a balance must be struck between effectively leveraging data for targeted marketing while concurrently fostering trust among consumers. Businesses need to prioritize transparency, ethical practices, and consumer empowerment to navigate the complex landscape of surveillance effectively. Failure to do so not only risks damaging consumer trust but also heightens concerns over privacy and data misuse in an increasingly digitalized economy.
References
1. Farman, L., Comello, M. L. (Nori), & Edwards, J. R. (2020). Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness. Journal of Broadcasting & Electronic Media, 64(2), 298–319.
2. Levy, K., & Barocas, S. (2018). Refractive Surveillance: Monitoring Customers to Manage Workers. International Journal of Communication, 12, 1166–1188.
3. Ruckenstein, M., & Granroth, J. (2019). Algorithms, advertising, and the intimacy of surveillance. Journal of Cultural Economy, 13(1), 12–24.
4. Srinivasan, D. (2019). The Antitrust Case Against Facebook: A Monopolist’s Journey Towards Pervasive Surveillance in Spite of Consumers’ Preference for Privacy.
5. West, E. (2019). Amazon: Surveillance as a Service. Surveillance & Society, 17(1/2), 27–33.
(Note: The references provided are assumed to be true and compilations for the purpose of this exercise. All citations should be checked with original sources for accuracy and compliance with referencing standards.)