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1 The Great Hack Student’s Name Institution Affiliation Date Great Hack documentary The Great Hack is a documentary about the Cambridge Analytica scandal that rocked Facebook in 2018. The Great Hack is an important film because it shines a light on the shadowy world of data manipulation and how our data can be used to control and manipulate us. The film is a must-watch for anyone who cares about their privacy and the way their data is being used. The film has been criticized for its one-sidedness, and for its failure to interview any of the key players involved in the scandal. However, despite these flaws, The Great Hack is an important and timely film that is essential viewing for anyone who cares about privacy and the way their data is being used.

Data is the most valuable resource on earth In recent years, data has become increasingly valuable and is now seen as one of the most valuable resources on earth. There are several reasons for this. Firstly, data is used to make decisions in almost every area of life. Governments use data to make decisions about everything from infrastructure investment to social policy. Even individuals use data to make decisions about what to buy, where to live, and who to date.

Secondly, data is used to create models of the world that help us to understand and predict what will happen in the future. These models are used in a wide range of fields, from weather forecasting to financial forecasting. They help us to make better decisions and to avoid potential disasters. Data is also used to improve existing products and services, making them more effective and efficient. Data is used to understand human behavior.

By analyzing data, researchers can learn about the things that influence our behavior, and how we can change our behavior for the better. Data is a hugely valuable resource. It helps us to make better decisions, to predict the future, create new products and services, and to understand human behavior. In the future, data is likely to become even more valuable, as we find new ways to use it. Influence of social media in my life I think that social media influences me, and I would imagine that most people would say the same.

Social media is designed to be addictive and to keep us coming back for more, and it succeeds in that regard. I find myself mindlessly scrolling through my various feeds for no reason other than that I am bored, and I know that I am not the only one. I know that companies are constantly collecting data about me and my online activity, but it does not bother me. It made me think more about the role that social media plays in my life and the potential impact that my data could have on me. Data rights I believe that data rights are human rights.

Everyone has a right to their data and to have control over how it is used. Data is a part of our lives and it should be treated with respect. There have been many cases where people's data has been misused or stolen. The most recent one that comes to mind is the Cambridge Analytica scandal. This is a perfect example of why data rights are so important.

Cambridge Analytica collected data from Facebook users without their knowledge or consent. They then used this data to influence the US presidential election. This is a violation of people's data rights and it is something that should never happen. Data rights are human rights because they protect our privacy and our data. We should all have control over how our data is used and who has access to it.

Classification of psychographics as a weapons-grade technology I do not think "psychographics" should be classified as a "weapons-grade technology." While psychographics can provide insights into large groups of people, I do not think they should be used to manipulate or control people. Psychographics should be used for research and marketing purposes only. There are some reasons why I do not think psychographics should be classified as a "weapons-grade technology." First, psychographics is not 100% accurate. They can only provide insights into large groups of people, and they cannot predict individual behavior. Psychographics should only be used for research and marketing purposes.

They should not be used to manipulate or control people. Disturbing moment The moment that I found most disturbing in the film was when it was revealed that Cambridge Analytica had used Facebook data to sway the vote in the Brexit referendum. I was shocked that such a thing could happen and that people's data could be used in such a way. I found it very disturbing that a company could have so much power and influence over people's opinions. Another moment that I found moving was when the film showed how the data of millions of people was being collected and used without their knowledge or consent.

I found it very upsetting that people's data was being collected and used in such a way without their knowledge or consent. I found it even more upsetting when I realized that this was happening all over the world and that people's data was being collected and used without their knowledge or consent. References Retrieved from Retrieved from Scripture Analysis. Matthew 16: 13-20 o Avoid writing in first person until the end of the paper when you, the student, are directed to provide a personal reflection on the passage. o When it comes to providing background information on your passage (author, purpose, date, etc.), please see either the introduction(s) to the commentaries or an article on the writing in a bible dictionary.

It would be best if you consult more than one of these sources and compare each of them. o Spell out each translation the first time you make a reference to it in your paper. After the first reference, please use the abbreviation: § New Revised Standard Version the first time and NRSV for each time afterward. o The New Oxford Annotated Bible is not a translation but uses the New Revised Standard Version. Therefore, refrain from mentioning the NOAB in your paper but refer to it as the NRSV instead. o Scripture analysis papers should cover the following topics. 1. Introduction to Passage • What is the passage about? • Passage summary (Do Not “Merely†Recite the Passage) • What are the key themes and movements with the passage that you will examine throughout the paper?

2. Background of Passage • What is the background of the “particular†writing? • How does the passage fit into the larger scheme of the writing/context? 3. Analysis of Passage • Comparison of translations • How do scholars interpret the passage? • Do you agree or disagree with the scholarly interpretations? 4.

Connection with Contemporary Use • How has the modern-day church interpreted this passage? 5. Personal Impressions and Interpretation of Passage • How has the student been effected by the passage? Appendix 1: Scripture Analysis Paper Students will sign up for a scripture passage from the New Testament to study. Papers are due Thursday, DECEMBER 1st.

Per departmental policy, a passing grade on the scripture analysis paper is REQUIRED to pass the course. To ensure proper study and research time for the paper, the following steps may be helpful to plan a successful and well-written scripture analysis paper. 1. Become familiar with your selection by comparing it in at least four (4) different translations of the NT. One of these translations must be the New Revised Standard Version (NRSV) found in your NOAB.

Read the text aloud. Make notes on the following: What is the selection about? Write a brief summary of the passage; and what are the differences between translations? Identify and make note of these differences. Acceptable translations include: New International Version, New Living Translation, King James Version, Common English Bible, English Standard Bible, New American Standard Version, New King James Version (please do not use both King James and New King James).

2. Read 2 or 3 chapters before and after your passage. You may benefit from reading the entire book. This is called checking the literary context. Make notes on the following: a brief summary of the broader context; how does checking the context in this way help you understand your passage?

How does your passage fit with what happens before and after your passage or how does the message of your passage fit with what is taught in the literary context? 3. Look at the footnotes and study notes relating to your text in your NOAB. Be sure to examine parallels of your text which may appear in other NT books. Do not attempt to cite footnotes from the NOAB or any other study bible.

Simply skim through them to obtain some ideas as to what you might find when you read commentaries. 4. It gets tough here so PAY ATTENTION! Are there textual or translation questions you need to understand? That is, are there questions about what the wording of the original Greek text or about how to translate a word or phrase in English?

Use the margin and footnotes in NOAB. Be careful to read the text with each option applied. How is the reading of the text affected with each option? 5. What key terms or loaded words are used by the author or suggested by the text?

Make a list. Look up these words in a Bible dictionary. How are these words used in your passage? Remember, you must cite at least one bible dictionary in your final paper. Please see syllabus for a list of bible dictionaries. (Be careful while taking notes to avoid plagiarism.

The source must be given credit for ideas, words, and phrases you borrow. Use quotation marks even in your notes to identify what you have borrowed. Record the full citation for the Bible dictionary you used here. Remember to record the name of the person who wrote the article not just the editor of the volume.) 6. In your NOAB is an introduction to the book itself.

Read this introduction and make notes of any insights you gained from learning about the situation of the writing or the author. Also, using the Bible dictionary, read the introductory article for your book of the Bible. Make careful notes and remember to give the writer credit for ideas and words you borrow. 7. Write a paraphrase of your passage.

In other words, restate the passage, line by line, sentence by sentence, in your own words. Answer the following: What is it saying? What issues or questions arise in this passage that need further attention? Identify these. 8.

Now it is time to test your thoughts and impressions. Study the comments on your passage in no more than two (2) one-volume commentaries , looking for answers to your questions and suggestions about the passage’s meaning. Please see syllabus for a list of commentaries. 9. Make careful notes with full citations for each commentary you use.

When you borrow ideas, words, phrases, etc, of another you MUST give credit to the one from whom you borrow the information. And, be sure to give the name of the author, not just the editor of the volume. Give the page number when the information is borrowed. Don’t wait until the end of the note-taking to give the range of pages. 10.

Study the comments in at least three (3) full-scale commentaries , comparing the conclusions to which the commentators come. Make careful and complete notes. You will be graded on thoroughness. Please see the syllabus for a list of commentaries. 11.

Write a minimal five-page exegetical paper (double-spaced). Please remember this paper is an academic study of the New Testament. This is not a sermon to be preached or a bible study to be taught. The “personal application†section of the paper is not your goal but is, rather, a byproduct of the research. After all, this text is still “living and active.†This is a paper utilizing exegetical tools.

This means you are researching to pull meaning out of the text. 12. Citations: Please note citations should be made in the following form. Below are examples bibliographic entries with a corresponding footnote. After the initial citation of a reference, please use the short form for each subsequent citation of the reference.

The footnotes below are followed by the short form. Please follow this example of bibliographic entry, footnote and short-form citation for the submitted bibliography: Hurtado, Larry W. “Worship, NT Christian.†Pages in Vol. 5 of The New Interpreter’s Dictionary of the Bible . Edited by Katharine Doob Sakenfeld.

5 vols. Nashville: Abingdon, 2009. Larry W. Hurtado, “Worship, NT Christian†in The New Interpreter’s Dictionary of the Bible (Nashville: Abingdon, 2008), 5:910. (Short form: Hurtado, “Worship,†911.) USE THESE COMMENTARIES Bibliography Adeyemo, Tokunboh, Solomon Andria, Kwame Bediako, Isabel Apawo Phiri, and Yusufu Turaki. Africa Bible Commentary .

Second ed. Nairobi, Kenya: WordAlive, 2010. [1] Boring, M. Eugene. “The Gospel of Matthew: Introduction, Commentary, and Reflections.†Pages in New Testament articles, Matthew, Mark. Vol.

8 of The New Interpreter’s Bible. Edited by Leander E. Kneck. Nashville, TN: Abingdon Press, 1995. [2] Hagner, A. Donald.

Matthew 14-28. Word Biblical Commentary 33B. Dallas, TX: Word Books, 1995. [3] Mills, Watson E, and Roger Aubrey Bullard, eds. Mercer Dictionary of the Bible . Second and corrected printing ed.

Macon, Georgia: Mercer University Press, 1991. [4] Society of Biblical Literature. The Harpercollins Bible Commentary . Edited by James Luther Mays and Joseph Blenkinsopp. Revised ed. San Francisco: HarperSanFrancisco, 2000. [5] Witherington, Ben.

Matthew . Pages . Smyth & Helwys Bible Commentary. Macon, Ga.: Smyth & Helwys Pub, 2006. [6] [1] Tokunboh Adeyemo, Africa Bible Commentary (Nairobi, Kenya: WordAlive, 2010), ______. (Short Form: Adeyemo, Africa Bible Commentary, _____.) [2] Eugene M. Boring, “The Gospel of Matthew: Introduction, Commentary, and Reflections.†In The New Interpreter’s Bible (Nashville: Abingdon, 1995), 8: . (Short Form: Boring, “The Gospel of Mathew,â€.) [3] Donald A.

Hagner, Matthew (WBC 33B: Dallas, TX: Word Books, 1995), . (Short Form: Hagner, Matthew , .) [4] Watson E. Mills and Roger Aubrey Bullard, Mercer Dictionary of the Bible (Macon, Georgia: Mercer University Press, 1991), ____. (Short Form: Mills and Bullard, Mercer Dictionary of the Bible , ___) [5] Society of Biblical Literature, The Harpercollins Bible Commentary (San Francisco: HarperSanFrancisco, 2000) (Short Form: Society Of Biblical Literature, The Harpercollins Bible Commentary, ___) [6] Ben Witherington, Matthew (Macon, Georgia: Smyth & Helwys Pub, 2006), (Short Form: Witherington, Matthew , ) The Great Hack A documentary examines the ramifications when private companies harvest online information about us.

The Great Hack outlines in detail how social media sites such as Facebook and data firms such as Cambridge Analytica harvest and use people’s data to sell users things — including political candidates and agendas. By now, most Americans are aware — no matter their political leanings — that the data they give up to sites like Facebook and Twitter (as well as what they’ve purchased, their browsing history, and other personal data) is bought and used by companies that want to sell them things. But the extent to which this data harvesting has been used to reshape our world is, for many people, only beginning to come into focus. Links to an external site. Available on Netflix - Links to an external site. ***I will not be grading heavily on your opinions.

Rather, I will consider your ability to take ideas from the movie and at least one other external source related to the field of marketing; then synthesize the material into evidence supporting your original thoughts. Writing Assignment Watch Movie the movie The Great Hack (2019) on Netflix and then write a paper. Address all these questions in your paper: · What was the Great hack documentary all about? · Discuss the idea that “data is the most valuable resource on earthâ€, why would this be the case? · Do you think that social media influences you? In what ways? How do you think your data might affect your life? · Are data rights human rights?

Explain your point of view. · Do you think “psychographics†(data on large groups of people) should be classified as a “weapons-grade technologyâ€? · Psychographics (Definition): the attitudes, interests, activities, personality, behaviors, values, opinions, and lifestyles of a target market. · In Closing, describe a moment in the film that you found particularly disturbing or moving. What was it that was especially compelling for you? Note: that you cover each bullet point question in your paper. Make sure that I can tell you answered them, but don't post the exact questions as headers in your paper. image1.png

Paper for above instructions

The Great Hack: An Examination of Data Manipulation and Its Consequences


The documentary "The Great Hack," directed by Karim Amer and Jehane Noujaim, dives into the complex world of data privacy and manipulation, highlighting the Cambridge Analytica scandal that emerged from the misuse of social media data during pivotal electoral moments such as the Brexit referendum and the 2016 U.S. presidential election. This film serves as a crucial narrative that deciphers how companies like Cambridge Analytica exploit personal data to influence societal behaviors and elections, underscoring the concerning implications of digital footprints in contemporary politics.

Data: The Most Valuable Resource on Earth


Data has decisively become the most valuable resource of modern civilization, a notion often encapsulated by the phrase “data is the new oil.” This paradigm shift can be attributed to several factors. Initially, data underpins decision-making processes in virtually every facet of life—ranging from corporate strategies and government policies to personal consumption habits (Zeng, 2021). Business analytics firms utilize data to formulate strategies catered to consumer demands, while governments rely on data analytics for socio-economic planning and public policy formulation (Bertot et al., 2016).
Moreover, data serves as a catalyst for technological advancement and innovation. Through extensive data analysis, companies can forecast trends, enhance product development, and tailor marketing identifies to specific audiences (Mayer-Schönberger & Cukier, 2013). With the advent of machine learning and artificial intelligence—technologies that thrive on vast datasets—the role of data will only amplify, further embedding it into the fabric of society and economics, calling into question the ethical boundaries of its use (Gregor, 2019).

The Influence of Social Media


The documentary further elucidates the pervasive influence that social media exerts on individuals. Like many people, I also find myself influenced by social media's designed engagement, which keeps users addicted. Platforms like Facebook, Twitter, and Instagram provide content that is often tailored to my interests, leading to a perpetual loop of engagement (Nguyen et al., 2020). This constant exposure to curated information not only shapes my preferences but can also influence my beliefs and behaviors in profound ways, reflecting findings in psychological and consumer behavior research about social media's role in reinforcing group norms and values (Huang et al., 2020).
As a culmination of this data usage, I’ve become aware that my online activities are willingly tracked and converted into data points about my preferences, lifestyle, and even political inclinations. While I acknowledge the convenience of such tailored services, it raises questions about the extent to which my data influences my decision-making processes and my autonomy.

Data Rights as Human Rights


In this digital age, the question of whether data rights encapsulate human rights manifests with growing urgency. I argue that data rights are indeed fundamental human rights, as they protect our privacy and encapsulate the essence of autonomy and respect for individuals. The Cambridge Analytica scandal exemplified the harrowing consequences of data misuse, where personal information was harvested without explicit consent, leading to the manipulation and swaying of democratic processes (Cadwalladr & Kebbell, 2019).
This instance illuminates a dark reality: if individuals lack control over their data, they inherently lose agency over their narratives, which can be misrepresented or manipulated for exploitative purposes. Thus, legislation akin to the General Data Protection Regulation (GDPR) in the European Union becomes imperative in upholding individual rights in this digital sphere, seeking to provide individuals with more control over their data (Binns, 2018).

Psychographics: Weapons-Grade Technology?


Psychographics—data concerning attitudes, interests, and behaviors—are tools of immense potential. However, I do not agree with classifying psychographics as “weapons-grade technology.” While they provide insights into overarching trends and can influence public sentiment, the ethical quandaries arise when such data informs manipulative tactics aimed at exploiting individuals' vulnerabilities or softening the edges of their cognitive biases (George et al., 2019).
The challenge rests in ensuring that psychographic data is harnessed ethically, purely for research or marketing purposes rather than tactics that infringe on a person’s autonomy or dignity. The power of psychographic profiling stresses the necessity for ethical standards guiding its use to prevent instances of systematic bias or manipulation.

A Disturbing Moment in "The Great Hack"


A particularly disturbing moment in "The Great Hack" is the revelation of how Cambridge Analytica utilized psychological profiling to sway votes during the Brexit referendum and the 2016 U.S. presidential election. This manipulation of democracy felt profoundly unsettling as it showcased the power held by a corporate entity influencing electoral outcomes based on mined personal data (Pariser, 2011). Hearing testimony from whistleblowers about how data was weaponized for mass behavioral change revealed the pervasive nature of contemporary data exploitation.
Additionally, it was revealing to witness the immense scale at which personal data was harvested without informed consent. The thought that millions of people’s information could be collected and deployed to generate specific outcomes without their awareness sheds light on the ethical voids surrounding data privacy practices.

Conclusion


"The Great Hack" not only serves as an exposé of data manipulation in the digital era but also as a clarion call for awareness regarding our digital footprints. It reveals that while data holds incredible potential for innovation and personalization, unchecked use can lead to violations of privacy and civil liberties. The connectivity between data rights and human rights has never been clearer, underscoring the grand narrative this film conveys about the consequences of our digital interactions.
Action is imperative; as individuals, we must demand ethical practices in data handling and advocate for legislation that protects our rights in the digital landscape. The insights gleaned from the documentary have significantly influenced my perception of digital privacy and reinforced the necessity for conscious and engaged consumer behavior in a data-driven societal framework.
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References


1. Bertot, J. C., Jaeger, P. T., & Grimes, J. M. (2016). Big Data, Open Government, and E-Government: A Review of the Literature. Journal of Information Technology & Politics, 13(2), 163-174.
2. Binns, R. (2018). Fairness in Machine Learning: Lessons from Political Philosophy. Proceedings of the 2018 Conference on Fairness, Accountability, and Transparency, 149-158.
3. Cadwalladr, C., & Kebbell, S. (2019). The Cambridge Analytica Files: The Scandal That Exploded Facebook. The Guardian.
4. George, L. C., Parvinen, P., & von Grafenstein, M. (2019). The Ethics of Psychographics in Marketing. Business Horizons, 62(2), 213-220.
5. Gregor, S. (2019). The Ethics and Data Analytics. Research in Learning Technology, 27.
6. Huang, M. H., Rust, R. T., & Chatterjee, S. (2020). Engaging Customers in the Era of Social Media: The Importance of Social Media’s Influence on Customer Experience. Journal of Business Research, 121, 190-200.
7. Mayer-Schönberger, V., & Cukier, K. (2013). Big Data: A Revolution That Will Transform How We Live, Work, and Think. Boston: Houghton Mifflin Harcourt.
8. Ng, I. C. L., Wakenshaw, S. Y. L., & Jonathan, A. (2020). The Role of Social Media in Business Model Innovation. European Journal of Marketing, 54(8), 1870-1892.
9. Pariser, E. (2011). The Filter Bubble: What the Internet Is Hiding from You. New York: Penguin Press.
10. Zeng, Y. (2021). The Role of Big Data in Developing Effective Smart City Services: A Case Study of Urban Mobility. Information Systems Frontiers, 23(3), 807-820.