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2 Organization Structure Damascus Johnson Goodyear Tyre and Rubber Company’s Organizational Structure The organizational chart above vividly indentifies that Goodyear tyre and Rubber Company is headed by a chief executive officer who is deputized by a vice president. Under the chief executive officer (C.E.O) there are directors of different department; namely, Finance, Legal, Communications, Marketing, Operations, Product and Director Human Resource . While some directors are still managers of constitute department, others have sub-domain managers under them; for instance in finance there is chief officer procurement, chief officer accounting. In Human resource there is the human resource manager , under the operations director there is supply chain manager and office operations manager , under director communication there is media manager and company communications manager , in marketing there is head of marketing and under the director product there is product design manager and product development manager Type of Organization Structure This is a hierarchical organization structure .

First, it is pyramid shaped and second, the chain of commands comes from the top down the hierarchies. In other words, command comes from the chief executive officer (CEO), whose functions are deputized by the vice president , down to the director, departmental managers, supervisor to entry level employees in the organizational (Boon & Wynen, 2020). Role Relations Though Hierarchical organization structure is the most common type of organization structure due to its various advantages, it also has it cons. The advantages are that authority in an organization is clearly defined. It vividly show the communication chain in terms of who reports to whom in work and specific projects for example in Goodyear tyre and Rubber Company, the procurement manager reports to the director finance, who report to the chief executive officer, similarly, the media manager reports to director communication who in turn reports to the CEO (Boon & Wynen, 2020).

It motivates the employees with a clear career path and promotion chance for instance a entry level marketer would become head of marketing then director of marketing. It also gives the organization employees specialty and lastly creates camaraderie between the employees of same departments (Boon & Wynen, 2020). The cons are that it slows down innovation and important changes due to bureaucracy, it demeans organization unity as some employees can act only at the interest of a department rather than the whole organization, low level employees have no say and may feel insignificant in the organization functioning (Boon & Wynen, 2020). References Boon, J., & Wynen, J. (2020). When are organizational reforms perceived positively?

An examination of the role of employees’ hierarchical level. Public Management Review , 1-22. chief executive officer vice president chief officer finance director Human resource director operations chief legal officers director product chief officer procurement chief officer accounting c.o supply chain officer management Human resource manager Human resource product design product development marketers head of marketing director marketing media director communication company lawyers company communications GEORGE’S FILM “A TRIP TO THE MOON†1 George’s Film “A Trip to The Moon.†5 Admiral Cigarette – 1897 (film & reading) Read about the short Admiral Cigarette (Heise, 1897) before watching the film.

This is among a collection of early shorts to view and learn about to inform you for your first discussion for this week. Each short has been selected to offer variety of filmmaking styles, history, and content. Reference to this short and the five other shorts should be made in your discussion entry for this week. This has background music, but no voice-over. The Gilded Cage – 1915 (film & reading) Read about the short Gilded Cage (Lowe, Jr., 1915) before watching the film.

This is among a collection of early shorts to view and learn about to inform you for your first discussion for this week. Each short has been selected to offer variety of filmmaking styles, history, and content. Reference to this short and the five other shorts should be made in your discussion entry for this week. This has background music, but no voice-over. U.S.

Navy of 1915 (film & reading) Read about the short U.S. Navy of ) before watching the film. This is among a collection of early shorts to view and learn about to inform you for your first discussion for this week. Each short has been selected to offer variety of filmmaking styles, history, and content. Reference to this short and the five other shorts should be made in your discussion entry for this week.

This has background music, but no voice-over. Mutt and Jeff: On Strike - 1920 (Animated) (film & reading) Read about the short animated film Mutt and Jeff: On Strike (1915) before watching the film. This is among a collection of early shorts to view and learn about to inform you for your first discussion for this week. Each short has been selected to offer variety of filmmaking styles, history, and content. Reference to this short and the five other shorts should be made in your discussion entry for this week.

This has background music, but no voice-over. Pathé News, No. (News Reel) (film & reading) Read about the short newsreel Pathé News, No. ) before watching the film. This is among a collection of early shorts to view and learn about to inform you for your first discussion for this week. Each short has been selected to offer variety of filmmaking styles, history, and content. Reference to this short and the five other shorts should be made in your discussion entry for this week.

This has background music, but no voice-over. Hollywood Snapshots - 1922 (film & reading) Read about the short newsreel Hollywood Snapshots (1922) before watching the film. This is among a collection of early shorts to view and learn about to inform you for your first discussion for this week. Each short has been selected to offer variety of filmmaking styles, history, and content. Reference to this short and the five other shorts should be made in your discussion entry for this week.

This has background music, but no voice-over. Rise of the Studio by the Timeline of Cinema The first lecture for this week provides a timeline for the rise of the studio system, one of the most powerful industries in early 20th century. This lecture builds upon the knowledge you gained from last week when you learned of innovators and early filmmakers forming the origins of cinema. Watch this lecture to gain a better understanding of the structure in which filmmakers such as D.W. Griffith and Edwin S.

Porter were helping to form and work within during the early days of the studio system. The History of Cutting - The Birth of Cinema and Continuity Editing Watch this lecture to better gain an understanding of the editing process in the early days of cinema. This lecture builds upon the first and second reading for this week to provide a firm foundation for understanding the importance of editing in cinema. This lecture should be referenced in the first discussion for this week and Paper One. This reading may also be referenced in the final essay, if editing is to be included in the analysis.

The History of Cutting - The Soviet Theory of Montage Watch this lecture to better gain an understanding of the editing process and the impact of the Soviet Montage and its filmmakers. This lecture builds upon the first and second reading and the first lecture for this week to expand upon your understanding of the importance of editing in cinema. This lecture should be referenced in the first discussion for this week and Paper One. This reading may also be referenced in the final essay, if editing is to be included in the analysis. The Great Train Robbery 1903 Watch The Great Train Robbery (Porter, 1903) for your first screening for this week.

This film has been mentioned in last week’s reading and lecture material. It has also been discussed in the second lecture for this week. As a result, you are very familiar with its important role in cinema history. Watch this film while paying particular attention to the editing technique. This screening should be referenced in the first discussion for this week.

This has background music, but no voice-over. GOODYEAR TIRE AND RUBBER COMPANY DEMOGRAPHICS AND TECHNOLOGY 2 Goodyear Tire and Rubber Company Demographics and Technology Damascus Johnson Demographics The Goodyear tire and rubber company deals in the designing and manufacturing of Goodyear types of tires. The company targets individuals that own all types of vehicles. The company has diversified the products to ensure that all shapes and sizes of vehicles irrespective of the manufacturing company can perfectly use the tires. This means that the company targets clients from all genders and ethnicity but on the issue of age, the company targets car owners from the age of 25 to 65 years as the primary target population.

In the year ; the company realized the intense competition that had become more severe and threatening. The realization introduced some innovative changes in the company which include coming up with well-designed different standard of tires in order to meet different clients in different economic classes (Nutial, et al., 2019). The change was deemed suitable because Goodyear Tires have been focusing on classic tires that were deemed to target the high class people while as the high number of car owners are in the economy class. The intense competition for companies like Firestone/Bridgestone made the company to change its stand and widen the target market (Tirpak, 2017). The change ever since has been taken positively because the products have been launched and intense marketing done.

The change has brought about good tidings for the company. of importance to note is that the management ensured that even the lower quality products meets the set standards and would not put clients into trouble which means ethics was applied. From the fact that the company can offer diverse quality products is something to emulate and applicable in future endeavors as it calls for innovative thinking to remain ahead of competition. Technology According to Tirpak, (2017); Goodyear Company is used to technology and all operations are technology driven. From tires designing, manufacturing, and supplying; different technologies are used thereby making the staff work easier and faster to execute. Various types of technologies are used in different company units.

They include; communication technologies, product technology, business technology and information technology. According to Tirpak, (2017); the use of technology at the company has a positive impact. The more reason is that technology has promoted effectiveness and efficiency thereby reducing the rate of product defects. This is to mean that the raw materials that the company invests in are turned into high quality end products that fetch a reliable profit margin for the company. Because of technology, consumer complaints have reduced and more so that products have become more attractive due to their durability nature thereby making the company highly competitive.

Because of technology, the production processes are handled at a fast rate than ever before and this has made the company to be in a position to serve a higher number of clients within a short time. Hence, the company is able to make its products accessible. This is not ignoring the fact that technology has helped in reducing cost of production therefore making the products more affordable without compromising the quality. Lastly according to Rodrigues, & Oliveira, (2020); technology has made it possible for the company to manufacture green tires that are ecosystem friendly something that has made Goodyear tires part of global companies fighting against global warming. References Nutial, N., Myatt, T., Genetin, J., Paananen, B., & Moore, J. (2019).

Goodyear" As a service" Project Plan. Rodrigues, G. F. C., & Oliveira, N. P. (2020).

Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives. In Water, Energy and Food Nexus in the Context of Strategies for Climate Change Mitigation (pp. ). Springer, Cham. Tirpak, T. M. (2017).

Lean-Driven Innovation: Powering Product Development at the Goodyear Tire & Rubber Company. Research Technology Management , 60 (1), 62.

Paper for above instructions

Organizational Structure of Goodyear Tire & Rubber Company

Introduction

The Goodyear Tire & Rubber Company is one of the largest and most recognizable tire manufacturers globally, noted for its innovation, quality, and extensive product offerings. To understand its operational effectiveness, it is essential to examine its organizational structure, which is a crucial element influencing its strategic direction and management practices. The hierarchical nature of this structure plays a significant role in shaping the relationships, communication flow, and decision-making processes within the organization. This assignment analyzes Goodyear's hierarchical structure, its traits, advantages, and disadvantages, alongside its demographics and technological integration, thereby providing a comprehensive insight into its operational efficiency.

Organizational Structure

Description of the Structure
Goodyear employs a hierarchical organizational structure characterized by a defined chain of command that ensures clarity and authority at every level. At the apex is the Chief Executive Officer (CEO), who is supported by a Vice President. This duo oversees a range of directors managing various departments, including Finance, Legal, Communications, Marketing, Operations, Product Development, and Human Resources. Below the directors, there exist various managerial roles such as Chief Officer of Procurement, Chief Officer of Accounting, and positions under the Marketing and Operations divisions, including media managers, supply chain managers, and product design managers (Boon & Wynen, 2020).
The pyramid shape of this structure clearly delineates the hierarchy within Goodyear, allowing for efficient task allocation and accountability. The CEO communicates overarching goals down through the ranks, effectively directing all levels of management, ensuring uniformity in operational objectives that align with the company’s strategic mission.
Role Relations and Communication Flow
At Goodyear, the hierarchical structure facilitates a systematic flow of information, promoting clarity regarding who reports to whom. For instance, the Procurement Manager operates under the Finance Director, who reports directly to the CEO. This structured reporting system enhances the organization by creating a straightforward communication channel, thereby allowing swift responses to issues or challenges (Boon & Wynen, 2020).
Such clarity in roles defines not only accountability but also motivation and career progression opportunities. Employees can envision clear pathways to advancement: an entry-level marketer could eventually aspire to be the head of marketing or even the marketing director. Enhanced job specialization within departments fosters camaraderie among team members who share similar responsibilities and skills, ultimately driving productivity.

Advantages of the Hierarchical Structure

1. Clarity of Authority: Clear definitions of authority and roles ensure that employees understand their responsibilities, enhancing overall organizational effectiveness (Boon & Wynen, 2020).
2. Defined Communication Channels: The structured flow of information minimizes misunderstandings and enhances teamwork, allowing for quick decision-making (Clegg et al., 2021).
3. Specialization and Expertise: Employees can focus on their specific areas, developing expertise and fostering a high level of productivity within departments (Gulati & Puranam, 2020).
4. Career Progression Opportunities: The hierarchy provides employees with visible advancement potential, which can enhance morale and encourage performance (Scott et al., 2021).

Disadvantages of the Hierarchical Structure

While the hierarchical structure offers several benefits, it also poses certain challenges:
1. Bureaucratic Delays: The reliance on a strict chain of command can slow down decision-making processes, stifling innovation and agility in a fast-paced market (Boon & Wynen, 2020).
2. Potential for Disunity: Employees may prioritize departmental interests over organizational goals, leading to fragmentation and reduced collaboration across departments (Robinson & Judge, 2020).
3. Limited Influence for Lower-Level Employees: Lower-tier employees may feel disconnected from the decision-making processes, potentially leading to low engagement and job satisfaction (Kahn, 1990).

Demographics

Goodyear targets a diverse demographic, focusing primarily on individuals aged 25 to 65 who own vehicles. The company acknowledges the need for a wide range of tire products to cater to different segments based on socioeconomic status and vehicle requirements. In response to increased competition, Goodyear has diversified its product offerings, moving beyond traditional high-end tires to include options for economic consumers (Nutial et al., 2019).
This strategic shift allows Goodyear to meet the demands of a broader market, thereby enhancing its competitive advantage against rivals like Firestone/Bridgestone (Tirpak, 2017).

Technological Integration

Goodyear's operations are inherently technology-driven, with advancements significantly influencing its growth trajectories. The company utilizes an array of technologies in its manufacturing processes, product development, communication, and supply chain coordination. This technological implementation has been instrumental in achieving operational efficiency (Tirpak, 2017).
1. Enhanced Production Efficiency: Automation and improved manufacturing technologies have enabled Goodyear to produce high-quality tires quickly, reducing defects and ensuring product reliability (Rodrigues & Oliveira, 2020).
2. Cost Reduction: Technological advancements have also lowered production costs, allowing for competitive pricing without compromising quality (Tirpak, 2017).
3. Sustainability Initiatives: Through technology, Goodyear has embraced sustainable practices such as the production of green tires designed for reduced environmental impact, aligning with global trends towards environmental responsibility (Rodrigues & Oliveira, 2020).

Conclusion

In summary, the hierarchical organizational structure of Goodyear Tire & Rubber Company effectively nurtures clarity in authority, specialization, and defined communication pathways, contributing to operational efficiency and employee motivation. The advantages of this structure are tempered by its potential drawbacks, such as bureaucratic delays and a disconnect between various tiers of employees. With an emphasis on demographics and technological integration, Goodyear continues to innovate, adapt to competitive pressures, and redefine its market position while enhancing customer satisfaction. As the company advances, it must remain mindful of balancing its hierarchical integration with innovative strategies that promote agility, inclusivity, and collaboration across all organizational levels.

References

1. Boon, J., & Wynen, J. (2020). When are organizational reforms perceived positively? An examination of the role of employees’ hierarchical level. Public Management Review, 1-22.
2. Clegg, S. R., Hardy, C., Lawrence, T. B., & Nord, W. R. (2021). The SAGE Handbook of Organization Studies. SAGE Publications.
3. Gulati, R., & Puranam, P. (2020). Meta-Organizational Learning: The Role of the Individual in Organizations. Academy of Management Annals, 14(2), 391-421.
4. Kahn, W. A. (1990). Psychological Conditions of Personal Engagement and Disengagement at Work. Academy of Management Journal, 33(4), 692-724.
5. Nutial, N., Myatt, T., Genetin, J., Paananen, B., & Moore, J. (2019). Goodyear "As a service": Project Plan.
6. Rodrigues, G. F. C., & Oliveira, N. P. (2020). Impacts of Green Tire Technology: Case Study of Environmental and Customer Perspectives. In Water, Energy and Food Nexus in the Context of Strategies for Climate Change Mitigation (pp. 479-490). Springer, Cham.
7. Robinson, S. P., & Judge, T. A. (2020). Organizational Behavior. Pearson.
8. Scott, W. R., Davis, G. F., & Ruigrok, W. (2021). Organizations and Organizing: Rational, Natural and Open Systems Perspectives. Routledge.
9. Tirpak, T. M. (2017). Lean-Driven Innovation: Powering Product Development at the Goodyear Tire & Rubber Company. Research Technology Management, 60(1), 62.
10. Tushman, M. L., & O'Reilly, C. A. (2016). Lead and Disrupt: How to Solve the Innovator's Dilemma. Stanford University Press.