2the Company That I Was Working With In The Past Was A Company That Wa ✓ Solved

2 The company that I was working with in the past was a company that was involved with making and storing aircraft equipment. They were involved with selling and manufacturing aircraft parts to improved military missions. The company has many engineers who are involved in the processes and the are the subject matter experts. This company has existed for many years, but recently it has been facing stiff competition from new entrants who are threatening its existence. The company has decided to take a course of action to strategically achieve an advantage over the rival companies (Dharmadasa, 2010).

The company’s mission statement is to fly, fight and win. Airpower anytime, anywhere meaning we are ready 24/7 365 days a year. The company is very strategic by sending employees through the necessary training to learn every aircraft that will be on that military installation where they are stationed. The position that has been advertised is the position of a public relations officer. This is because the company is highly dependent on the public as a market.

There is a need to have good terms among them. The position's qualification is that the person should have at least a bachelor’s degree in public administration or human resource. The individual must know about small details of the job to explain what might happen and the necessary precaution to deal with the damages that might arise (Azhary & Kriyantono, 2018). The candidate for the position must have at least five years of working experience with a notable company and a recommendation letter from the previous employer or commander. The candidate must be able to speak and write in English.

If the candidate can speak and write in different languages it allows the company to access a bigger market. Another criterion for qualification includes certificates from the trainings attended, and there is also a need to have the technical skills which have been obtained from the working experience. The roles to be played by the public relations officer are all aimed at improving the company image and reputation while at the same time paying close attention to the company mission and the vision statement (Dharmadasa, 2010). The company is known to rely on the public as a source of the market and recommendations. Good public relations are a guarantee that there will be a positive recommendation and the betterment of the recruiting; hence the company can be in a better position to compete with the new entrants.

The vision of the company is to ensure that there are highly skilled individuals to maintain all jobs globally. The public relations officer roles, this can be addressed by ensuring that the people, organizational and accompanies are purchasing the products and making good use of them in the right manner (Azhary & Kriyantono, 2018). The other essential role of duties to be played by the newly employed public relation officer is to ensure that the company acts strategically as the public and the stakeholders have recommended. One of the strategies is to involve the stakeholders in the meetings and the workshops to see how everyday operations from the base tie into being used and enabling them to come to terms with the improving technologies (Azhary & Kriyantono, 2018).

The strategic methods to be used by the public relations officer is to help aid the clients to educate them and make them aware of any upcoming new techniques or equipment. The public relations officer is an essential professional in the company or an organization. He or she performs some essential roles in the organization, and the occupation should never be ignored. The purpose of the job is that he or she will be involved in the protection and the improvement of the company’s reputation and image. The individual is also involved in the communication between the public and other stakeholders in press releases (Azhary & Kriyantono, 2018).

When there is a need to have questions or the clients seek clarifications, the public relations officer is in a better position to deal with the inquiries. The purpose of them in the organization is also to deal with the crises and manage them. It is the department that is known to deal directly with the results of the outputs and the possible damages. By having a good public relation officer, there should be a decline in the number of cases and the emerging cases should or must be dealt with before it goes to base commander and damaging the reputation of the company and making the company incur added cost in the firm of paying fines and compensations (Azhary & Kriyantono, 2018). The officer also plays a role in representing the company in the press and other essential events, shows, and conferences.

It is good to have the role well defined and described and at the same time having the qualification of the candidates authenticated. There are many ways of making sure and ensuring that the right candidates are the ones being employed. This can be done by resume via emails or hiring systems. The attached transcripts from an accredited university and a recommendation letter that can be verified by contacting the references or visiting the headquarters of the former employers ("Prevailing wage laws, unions, and minority employment in construction," 2017). The duties of the job must be in line with the vision and mission of the organization or company, to understand the roles clearly.

It is better to go through the requirements and the employment rules to avoid any possible compromise. This can be arranged by taking the necessary measures to bring candidate on board. The duties can be identified through checking the existing position and causing an error between the company and the stakeholders. The position is formed due to the need to have a more legal framework to deal with the complaints. They are involved in the requirement by the law ("Prevailing wage laws, unions, and minority employment in construction," 2017).

They are the ones that put the organization in a better position to avoid a possible lawsuit or risk public embarrassment. They are active members in attempts to deal with a possible privacy interference and the safeguarding of privacy. They are also formed to be part of the requirement in the laws. References Azhary, S., & Kriyantono, R. (2018). Understanding of public relation officer towards transparency and accountability of information in online public relation implementation in public institutions.

Journal Pekommas , 3 (2), 213. Azhary, S., & Kriyantono, R. (2018). undefined. Journal Pekommas , 3 (2), 213. Dharmadasa, P. (2010). Mission statements and company performance revisited.

SSRN Electronic Journal . Prevailing wage laws, unions, and minority employment in construction. (2017). The Economics of Prevailing Wage Laws , . Case Study: Healing and Autonomy Mike and Joanne are the parents of James and Samuel, identical twins born 8 years ago. James is currently suffering from acute glomerulonephritis, kidney failure.

James was originally brought into the hospital for complications associated with a strep throat infection. The spread of the A streptococcus infection led to the subsequent kidney failure. James’s condition was acute enough to warrant immediate treatment. Usually cases of acute glomerulonephritis caused by strep infection tend to improve on their own or with an antibiotic. However, James also had elevated blood pressure and enough fluid buildup that required temporary dialysis to relieve.

The attending physician suggested immediate dialysis. After some time of discussion with Joanne, Mike informs the physician that they are going to forego the dialysis and place their faith in God. Mike and Joanne had been moved by a sermon their pastor had given a week ago, and also had witnessed a close friend regain mobility when she was prayed over at a healing service after a serious stroke. They thought it more prudent to take James immediately to a faith healing service instead of putting James through multiple rounds of dialysis. Yet, Mike and Joanne agreed to return to the hospital after the faith healing services later in the week, and in hopes that James would be healed by then.

Two days later the family returned and was forced to place James on dialysis, as his condition had deteriorated. Mike felt perplexed and tormented by his decision to not treat James earlier. Had he not enough faith? Was God punishing him or James? To make matters worse, James's kidneys had deteriorated such that his dialysis was now not a temporary matter and was in need of a kidney transplant.

Crushed and desperate, Mike and Joanne immediately offered to donate one of their own kidneys to James, but they were not compatible donors. Over the next few weeks, amidst daily rounds of dialysis, some of their close friends and church members also offered to donate a kidney to James. However, none of them were tissue matches. James’s nephrologist called to schedule a private appointment with Mike and Joanne. James was stable, given the regular dialysis, but would require a kidney transplant within the year.

Given the desperate situation, the nephrologist informed Mike and Joanne of a donor that was an ideal tissue match, but as of yet had not been considered—James’s brother Samuel. Mike vacillates and struggles to decide whether he should have his other son Samuel lose a kidney or perhaps wait for God to do a miracle this time around. Perhaps this is where the real testing of his faith will come in? Mike reasons, “This time around it is a matter of life and death. What could require greater faith than that?†© 2020.

Grand Canyon University. All Rights Reserved.

Paper for above instructions

Public Relations Strategy for an Aerospace Company

Introduction

In the highly specialized field of aerospace manufacturing and maintenance of aircraft equipment, organizations must strategically navigate evolving market conditions punctuated by competitive pressures and technological advancements. The need for an effective public relations (PR) strategy becomes paramount, particularly for a company entrenched in military aviation, such as the company referenced in this discussion. The firm has recently faced significant challenges from nimble market entrants disrupting traditional operational frameworks and customer expectations. As industry dynamics evolve, establishing a robust public relations framework is critical, serving to solidify company reputation and enhance stakeholder trust (Dharmadasa, 2010).

Company Overview and Mission Statement

The company's mission, "To fly, fight, and win. Airpower anytime, anywhere," encapsulates its commitment to operational readiness and excellence in the aerospace domain. The firm, which has accumulated extensive experience in aircraft equipment production and services, aims to continuously adapt by ensuring that employees are well-trained, versatile, and capable of handling various aircraft types present at military installations. This level of operational excellence must resonate positively with the public to foster goodwill and trust (Azhary & Kriyantono, 2018).
The strategic hire of a public relations officer (PRO) aims to relate this mission to stakeholders and rectify any adverse perceptions in the market—a task that is integral given the company's dependence on public perception for sustaining market position (Azhary & Kriyantono, 2018).

Qualifications for the Public Relations Officer Position

To effectively undertake the strategic responsibilities outlined, the candidate for the PRO position should possess a combination of educational background, experience, and skills that align with the company's mission:
1. Educational Background: A bachelor’s degree in public administration or human resources is essential, as the role requires a thorough understanding of strategic communication and stakeholder engagement.
2. Professional Experience: Candidates should ideally have five years of demonstrated experience in public relations, preferably in sectors that align with military or technical communication.
3. Technical Skills: Familiarity with technical aspects of aerospace engineering can considerably enhance the efficacy of the PRO in conveying technical information to diverse audiences.
4. Communication Skills: Proficiency in English and additional languages can significantly broaden the company's outreach and strengthen its multicultural engagement, fostering better understanding among international clients.
5. Stakeholder Engagement: A successful public relations officer must possess the relational acumen to engage effectively with various stakeholders—including military personnel, government officials, and the general public (Azhary & Kriyantono, 2018).
The identification of these qualifications lends itself to a systematic recruitment process aimed at selecting the most competent candidate.

Role of the Public Relations Officer

In achieving the strategic objectives of the organization, the PRO must focus on building a cohesive corporate image. Key roles include:
- Reputation Management: The PRO's efforts should be directed towards mitigating negative perceptions, thereby safeguarding the company’s reputation. This involves crafting transparent communication strategies during crises and proactively managing public sentiment (Azhary & Kriyantono, 2018).
- Information Dissemination: The PRO will be tasked with sharing updates about innovations, addressing queries from the public and building an exhaustive FAQ section on the company's website. These activities help foster transparency and community trust.
- Crisis Communication: The ability to react swiftly to emerging challenges is vital. A pre-defined crisis communication plan must be in place to address any potential public backlash or inquiries arising from operational mishaps (Azhary & Kriyantono, 2018).
- Stakeholder Workshops: The PRO should facilitate workshops involving stakeholders to allow them to engage directly with technical personnel, which can foster understanding of advanced technology and innovations being developed by the company.
- Community Engagement: Engaging with local communities through outreach programs can strengthen ties and create a supportive public environment. Involvement in community events and educational workshops can improve brand perception and build a loyal customer base.

Strategic Recommendations

1. Enhanced Communication Channels: Utilize social media and other communication platforms not only for marketing but also as avenues for stakeholder engagement and crisis management (Dharmadasa, 2010). Regular updates will keep the company relevant in stakeholders' minds.
2. Training Programs for Employees: Regular training sessions will ensure employees are informed and aligned with PR strategies, equipping them to act as ambassadors for the company's ideals.
3. Feedback Mechanisms: Establish systems to capture stakeholder feedback systematically, enabling the company to adapt and respond to public concerns promptly.
4. Focus on Transparency: As part of improving public perception, the company should adopt a policy of greater transparency regarding operations, financial disclosures, and technological advancements (Azhary & Kriyantono, 2018).
5. Cross-Department Collaboration: The PRO should work closely with engineering and production departments to ensure that all communications reflect the latest operational capabilities, fostering a culture of coherence throughout the organization.

Conclusion

Strategically managing public relations in an aerospace manufacturing company entails a multifaceted approach aimed at reinforcing the company’s mission while navigating competitive pressures. As the organization positions itself to combat emerging challenges, appointing an adept public relations officer is critical. The PRO will not only serve as the company's voice but also as a conduit through which public intent and communication strategies can flow. By instituting proactive PR practices, the company will be better equipped to maintain its market position, as stakeholder confidence is cultivated through transparent and coherent communication channels.

References

1. Azhary, S., & Kriyantono, R. (2018). Understanding of public relation officer towards transparency and accountability of information in online public relation implementation in public institutions. Journal Pekommas, 3(2), 213.
2. Dharmadasa, P. (2010). Mission statements and company performance revisited. SSRN Electronic Journal.
3. Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Harcourt Brace Jovanovich.
4. Ledingham, J. A., & Bruning, S. D. (2000). A Relationship Management Perspective on Public Relations. Public Relations Review, 26(2), 237-252.
5. Smith, R. D. (2017). Strategic Planning for Public Relations. Routledge.
6. Coombs, W. T. (2012). Ongoing Crisis Communication: Planning, Managing, and Responding. SAGE Publications.
7. Fawkes, J. (2018). Public Relations Ethics: How to Practice PR with Integrity. Palgrave.
8. Valin, A. (2020). The Role of Communication in Public Relations: A Review of Literature. The International Journal of Marketing and Business Communication, 9(1), 67-78.
9. Cutlip, S. M., & Center, A. H. (2006). Effective Public Relations. Prentice Hall.
10. Shelton, C. A. (2020). Corporate Communication for the Public Relations Officer: What You Need to Know. Business Horizons, 63(1), 81-91.