Assignment 16.4: Google Analytics Mini Case Your Task: · Imagine you are a search marketer managing the organic and paid search team for the Google Merchandise Store. You want to examine your website data for all of October 2019 in order to make business forecasts for October 2020. · What percentage of website traffic (measured in sessions, not users) came to the site from paid search in October 2019? 74.70% came from paid search · What percentage of website traffic (measured in sessions, not users) came to the site from organic search in October 2019? 42.20 came from organic search · What was the top traffic driving channel in October 2019? Direct was the top traffic driving channel – · Imagine you've just forecasted October 2020 traffic for the website.

Using the percentage change formula (pictured below), what percentage increase in traffic (measured in sessions, not users) are you expecting in October 2020 if you are projecting 82,508 sessions for that month. · Within paid search as a channel, you want to make sure the campaigns you are running (translation: spending money on meaning they COST you something) are actually driving eCommerce conversions (sales). Looking at the Google Ads Campaign report, which of the top 5 most expensive campaigns are producing

Assignment 164 Google Analytics Mini Caseyour Task Imagine You Are

Assignment 16.4: Google Analytics Mini Case Your Task: · Imagine you are a search marketer managing the organic and paid search team for the Google Merchandise Store. You want to examine your website data for all of October 2019 in order to make business forecasts for October 2020. · What percentage of website traffic (measured in sessions, not users) came to the site from paid search in October 2019? 74.70% came from paid search · What percentage of website traffic (measured in sessions, not users) came to the site from organic search in October 2019? 42.20 came from organic search · What was the top traffic driving channel in October 2019? Direct was the top traffic driving channel – · Imagine you've just forecasted October 2020 traffic for the website.

Using the percentage change formula (pictured below), what percentage increase in traffic (measured in sessions, not users) are you expecting in October 2020 if you are projecting 82,508 sessions for that month. · Within paid search as a channel, you want to make sure the campaigns you are running (translation: spending money on meaning they COST you something) are actually driving eCommerce conversions (sales). Looking at the Google Ads Campaign report, which of the top 5 most expensive campaigns are producing $0 in sales? · Please compose your completed responses to the five questions in a Word document. Be sure to show your work for all calculations. Make sure to include screenshots from the Google account to support your answers in the same document and upload it here.