Assignment 1deadline 04032020 2359instructions Students Mus ✓ Solved
Assignment 1 Deadline: 04/03/2020 @ 23:59 Instructions: · : Students must mention question number clearly in their answer. · Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. · All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Assignment Question(s): 1) Describe the nature of operations management in the following organizations. In doing this, first describe the operation process of the production system.
Second , identify operations decisions. (word count maximum:500) · A paper manufacturing · An internal design office 2) Suppose that a firm is considering moving from a batch process to an assembly-line process to better meet evolving market needs. What concerns might the following functions have about this proposed process change: marketing, finance, human resources, accounting, and information systems? (word count maximum: ) Take a tour of the Soap Factory and describe the process used? (word count maximum: 100) Assignment 1 Deadline: 0 4 /03/2020 @ 23:59 Instructions : · : Students must mention question number clearly in their answer. · Avoid plagiarism , the work should be in your own words , copying from students or other resources without proper referencing will result in ZERO marks.
No exceptions. · All answered must be typed using Times New Roman (size 12, double - spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Assignment 1 Deadline: 04/03/2020 @ 23:59 Instructions: ï‚· : Students must mention question number clearly in their answer. ï‚· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. ï‚· All answered must be typed using Times New Roman (size 12, double- spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Business Law Tenth Edition Chapter 7 Intellectual Property and Information Technology Learning Objectives 7.1 Define intellectual property and list the types of intellectual property. 7.2 Define trade secret and describe the misappropriation of a trade secret. 7.3 Describe how an invention can be patented and the penalties for patent infringement. 7.5 Define trademark and service mark and describe the penalties for trademark infringement. 7.6 Define dilution and describe the forms of dilution of a trademark.
Intellectual Property Property that is developed through an intellectual and creative process Falls into a category of property known as intangible rights Includes: Trade secrets Patents Trademarks Trade Secret (1 of 5) Trade secrets can be: Product formula Pattern Design Compilation of data Customer list or other business secret Uniform Trade Secrets Act: Adopted by states to give statutory protection to trade secrets Trade Secret (2 of 5) State unfair competition laws allow the owner of a trade secret to bring a lawsuit for misappropriation against anyone who steals a trade secret Defendant must have obtained the trade secret through unlawful means A trade secret unprotected by the owner is not subject to legal protection Trade Secret (3 of 5) Reverse engineering: Taking apart and examining a rival’s product or re-creating a secret recipe Competitor who has reverse engineered a trade secret can use the trade secret but not the trademarked name used by the original creator Trade Secret (4 of 5) Misappropriation of a trade secret Owner of a trade secret can bring a civil lawsuit against anyone who has misappropriated a trade secret through unlawful means A successful civil plaintiff can: Recover profits made by offender Recover damages Obtain injunction prohibiting offender from divulging or using the trade secret Trade Secret (5 of 5) Economic Espionage Act Makes it a federal crime for any person: To convert a trade secret to his or her benefit or for the benefit of others Performing the above, knowing or intending to cause injury, to the owner of the trade secret Important weapon in addressing computer and internet espionage Provides severe criminal penalties Patent (1 of 6) A grant by the federal government to the inventor of an invention for the exclusive right to use, sell, or license the invention for a limited amount of time Intended to provide incentive for inventors to make their inventions public Protects patented inventions from infringement Federal patent law is exclusive There are no state patent laws Patent (2 of 6) Federal Patent Statute of 1952 Establishes the requirements for obtaining a patent and protects patented inventions from infringement U.S.
Patent and Trademark Office (PTO) Evaluates patent application and grants more than 300,000 per year U.S. Court of Appeals for the Federal Circuit Hears appeals from the Board of Patent Appeals and Interferences and federal court concerning patent issues Patent (3 of 6) Patent application Must be filed with the PTO in Washington DC Must contain a written description of the invention PTO must make a decision whether to grant a patent within three years from the date of filing PTO can grant priority to patent applications for products, processes, or technologies Provisional application: Application that an inventor may file with the PTO to obtain 3 months to prepare a final patent application Patent (4 of 6) Prior art Patent may be denied if subject matter appeared in prior art, which can be a reference, description, or event in the past that shows the idea is not new Patent Trial and Appeal Board Reviews adverse decisions by patent examiners and conducts other patent challenge proceedings Patent number Number assigned to invention when patent is granted Patent (5 of 6) Subject matters that can be patented are: Machines Processes Compositions of matter Improvements to existing machines, processes, or compositions of matter Designs for an article of manufacture Asexually reproduced plants Living material invented by a person Patent (6 of 6) Not patentable subject matter: Laws of nature, abstract ideas, occurring substances, mathematical formulas, and scientific principles Requirements for obtaining a patent Patentable subject matter Novel Useful Nonobvious Case 7.1: Patent Case Association for Molecular Pathology v.
Myriad Genetics, Inc. 133 S.Ct. ) Supreme Court of the United States Issue Is a naturally occurring segment of DNA patent eligible? Patent Period Leahy-Smith America Invents Act: Federal statute that significantly amended federal patent law Leahy-Smith created a first-to-file rule: First party to file a patent on an invention receives the patent Before the Act, there was a first-to-invent rule Utility patents – Twenty years After twenty years, the invention enters the public domain Patent term begins to run from the date the patent application is filed Patent Infringement Occurs when someone makes unauthorized use of another’s patent Plaintiff may recover: Money damages equal to reasonable royalty rate Other damages caused by the infringement Order for destruction of infringing articles Injunction against infringer Treble damages if infringement was intentional Design Patent Patent obtained for the ornamental non-functional design of an item Valid for 14 years Case 7.2: Patent Case Samsung Electronics Co., Ltd.
V. Apple Inc. 137 S.Ct. ) Supreme Court of the United States Issue When determining damages for the infringement of design patents of products comprised of many components, must the court award as damages the entire profits made from the sale of the product or partial damages relating to only the infringing components? Legal right that gives the author of qualifying subject matter exclusive right to publish, produce, sell, license, and distribute the work Must be a tangible writing Writing is defined broadly and can include Books, lectures, slides, greeting cards, pictures, etc. Must be affixed to a tangible (permanent) medium Must be original Registration is: Permissive Voluntary Case Star Athletica, L.L.C. v.
Varsity Brands, Inc. 137 S.Ct. ) Supreme Court of the United States Issue Successful plaintiff may recover: Profit made by the defendant from the infringement Damages suffered by the plaintiff Order requiring impoundment and destruction Injunction preventing future infringement Case Broadcast Music, Inc. v. McDade & Sons, Inc. 928 F.Supp.2d ) United States District Court for Arizona Issue Are the defendants liable for trademark infringement? The following uses are protected: Quote for review, criticism, or scholarly work Use in a parody or satire Brief quotation in a news report Reproduction by a teacher or student of a small part of the work to illustrate a lesson Incidental reproduction of a work in a legislative or judicial proceeding No Electronic Theft Act (NET Act) Trademark (1 of 8) Any one of the following used to identify and distinguish goods of a manufacturer or seller or services of a provider from others: Trade name Symbol Word Logo Design Device Lanham (Trademark) Act Federal law that protects the owner’s investment and goodwill in a mark and prevents consumer confusion Trademark (2 of 8) Registration of a mark Mark may be registered with PTO in Washington DC if it has been used in commerce Can be registered six months prior to use Right to register a mark is lost if not used in commerce within six months Mark may be opposed by third parties ®: Symbol designating marks registered with the U.S.
Patent and Trademark Office Trademark (3 of 8) TM: Symbol designating an owner’s legal claim to an unregistered mark associated with a product SM: Symbol designating an owner’s legal claim to an unregistered mark associated with a service Types of marks: Trademark Service Mark Certification mark Collective membership mark Trademark (4 of 8) Distinctiveness or secondary meaning A mark must be distinctive Word or design that is unique Mark has acquired a secondary meaning An ordinary term becomes a brand name Trademark (5 of 8) Marks that cannot be registered: Flag or coat of arms of the United States, any state, municipality, or foreign nation Marks that are immoral or scandalous Geographical names standing alone Surnames standing alone Any mark that resembles a mark already registered with the federal PTO Trademark (6 of 8) Trademark infringement: Unauthorized use of another’s trademark Owner must prove that: Defendant infringed the plaintiff’s mark by using it in an unauthorized manner Use is likely to cause confusion, mistake, or deception of the public on the origin of goods or services Trademark (7 of 8) Abandonment of a Mark If a holder of a mark fails to use or continue to use a mark in commerce, the holder could be at risk of abandonment Presumption of abandonment, if there is nonuse for 3 consecutive years Generic name A mark that has become a common term for a product line or type of service and therefore has lost its trademark protection Name becomes descriptive rather than distinctive Dilution Federal Trademark Dilution Act of 1995: Protects famous marks from dilution, erosion, blurring, or tarnishing Use by other party is actionable if: It is commercial It causes dilution of distinctive quality of the mark Types of dilution Blurring Tarnishment Trademark (8 of 8) Trademark Dilution Revision Act A dilution plaintiff does not need to show that it has suffered actual harm Enough to show there is a likelihood of dilution Fundamental requirements that the holder of the senior mark must prove: Mark is famous Use by the other party is commercial Use by another causes a likelihood of dilution Case 7.6: Dilution of a Trademark Case V Secret Catalogue, Inc. and Victoria’s Secret Stores, Inc. v.
Moseley 605 F.3d ) United States Court of Appeals for the Sixth Circuit Issue Is there tarnishment of the Victoria’s Secret senior mark by the Moseleys’ use of the junior marks Victor’s Secret and Victor’s Little Secret? 39
Paper for above instructions
Question 1
Operations management (OM) is a critical function that involves overseeing, designing, and controlling production processes as well as redesigning business operations. This task’s primary goal is to ensure that a business operates efficiently while producing quality goods and services at competitive prices. In the following sections, I will describe the nature of operations management in a paper manufacturing company and an internal design office, focusing on the operational processes and decision-making aspects.
A. Operations Management in Paper Manufacturing
1. Operational Process
In a paper manufacturing company, the operation process entails various stages including sourcing raw materials, refining them, and producing finished paper products. The journey begins with sourcing wood pulp or recycled paper, which is then converted into paper through a series of processes. The production process typically includes:
- Pulping: This is the first stage where wood chips are mechanically or chemically turned into pulp.
- Sheet Formation: The pulp is diluted with water and passed through a series of screens and rollers to form sheets of paper.
- Drying: The sheets are then dried through heated rollers to remove excess moisture.
- Finishing: Post drying, the paper may go through processes involving coating, cutting, and packaging.
Decisions related to production flow, quality control, and inventory management are pivotal for ensuring efficiency and meeting customer demand (Stevenson, 2018).
2. Operations Decisions
In the context of operations management, the following decisions are critical in a paper manufacturing company:
- Capacity Planning: Determining the amount of raw material needed and production capacity required to meet demand (Heizer & Render, 2017).
- Location Decisions: Selecting sites for manufacturing plants that minimize costs and optimize supply chain efficiency.
- Process Selection: Deciding whether to use continuous, batch, or project processes based on the types of paper produced.
- Quality Management: Implementing protocols to ensure that products meet specified quality standards, including certifications and regulatory compliance.
- Inventory Management: Utilizing just-in-time (JIT) inventory systems to reduce storage costs while ensuring that production can run smoothly (Slack et al., 2019).
B. Operations Management in an Internal Design Office
1. Operational Process
An internal design office operates differently from a manufacturing entity, focusing on the planning and development of new products or enhancements to existing products. The operational process typically includes:
- Concept Development: Ideating new designs based on market needs and company goals.
- Prototyping: Creating initial prototypes or drafts for evaluation and refinement.
- Feedback and Iteration: Collecting feedback from stakeholders and making necessary adjustments to designs.
- Finalization and Documentation: Completing the design, preparing documentation for production, and ensuring alignment with compliance standards.
The design office has a unique workflow that requires close communication with other departments like marketing, engineering, and production (Ulrich & Eppinger, 2016).
2. Operations Decisions
Key operations decisions for an internal design office include:
- Project Management: Planning timelines, resource allocation, and task assignments to maximize efficiency.
- Collaboration Tools: Selecting design software and collaborative tools to facilitate communication among team members and departments.
- Resource Management: Keeping track of human resources’ availability and workload to ensure projects meet deadlines.
- Quality Assurance: Establishing design review processes to maintain high standards in project outcomes.
- Cost Management: Monitoring project budgets and making decisions that balance design outcomes with financial constraints (Bourguignon et al., 2019).
Question 2
Transitioning from a batch process to an assembly-line process can significantly enhance productivity, but various functions within the organization will have concerns regarding this change.
A. Marketing
The marketing department may express concerns over how the new assembly-line method will affect product customization. The fear is that an assembly-line process may lead to standardization that could dilute brand differentiation or fail to meet specific customer requests (Kotler & Keller, 2016).
B. Finance
From a financial perspective, the finance team may worry about the initial investment costs required for transitioning to an assembly-line process. They will also focus on the potential return on investment and whether efficient operations could improve profit margins over time (Horngren et al., 2019).
C. Human Resources
Human resources will likely have reservations about the impact this change will have on personnel. Transitioning to an assembly line often requires new skills, which could necessitate significant employee training or even layoffs. They will also need to consider employee morale and the implications of potential changes in job roles (Kahn, 2021).
D. Accounting
The accounting department will need to account for any changes in cost structure and inventory management techniques post-transition. They may express concerns regarding the ongoing expenses associated with maintaining an assembly-line operation versus a batch process and how this change could impact financial reports overall (Baker & English, 2021).
E. Information Systems
The information systems department might have apprehensions about changes to operational technology and software requirements. Upgrading an assembly line often requires new systems for tracking production, inventory, and supply chain management. Managing these transitions could result in temporary disruptions (O’Brien & Marakas, 2016).
Process Description of the Soap Factory
At the Soap Factory, the process used includes the cold process method, whereby oils and fats are mixed with lye, resulting in soap saponification. The mixture is blended until a trace is visible, then essential oils and additives are incorporated before being poured into molds. Once set, the soap is cut into bars, cured, and labeled for distribution (Meyer, 2020).
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References
1. Baker, C. R., & English, M. (2021). Managerial Accounting. Pearson Education.
2. Bourguignon, A., Fenn, L., & Kessels, F. (2019). "Challenges in design office operations: Management and strategy". International Journal of Project Management, 37(3), 435-445.
3. Heizer, J., & Render, B. (2017). Operations Management. Pearson Education.
4. Horngren, C. T., Sundem, G. L., & Stratton, W. O. (2019). Introduction to Management Accounting. Pearson Education.
5. Kahn, S. (2021). "HR Perspectives in Operations Management: A Review". Journal of Business Strategies, 35(1), 22-37.
6. Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
7. Meyer, J. (2020). Soap Making: A Detailed Guide. CreateSpace Independent Publishing Platform.
8. O’Brien, J. A., & Marakas, G. M. (2016). Management Information Systems. McGraw-Hill Education.
9. Slack, N., Brandon-Jones, A., & Burgess, N. (2019). Operations Management. Pearson Education.
10. Stevenson, W. J. (2018). Operations Management. McGraw-Hill Education.