Bba221 Marketing Research Task Brief Rubricstaskthis In An Indi ✓ Solved

BBA221 MARKETING RESEARCH Task brief & rubrics Task This in an individual task. Student must answer the following questions in her/his own words, quoting relevant authors and providing examples. 1. Which are the steps in developing a sampling plan? Describe them and explain why they are important.

Student must name and define all the necessary steps and explain why they are used in the marketing field. He/she can use examples or real cases. 2. Making quality control checks is important in any marketing research? Why?

Explain an example of data processing that could go wrong if quality checks are not provided. Student must answer Yes or No in the first question and has to develop his/her answer explaining why. And then, he/she has to provide a real or imaginary (but realistic) case where marketers don’t use quality checks and its consequences. 3. Which are the different approaches to observational research?

Which advantages and disadvantages observational research has over other methodologies? Chose one approach of observational research and describe an imaginary scenario where you could use it. Student must explain the different kinds of observational research, defining them and providing relevant authors that contributed to them. Then, student must elaborate the advantages and disadvantages of observational research over other methodologies seen in class. Finally, student has to choose one approach and explain a situation where he/she would use it, always thinking in the marketing business.

Which objective does he/she intend to achieve with this approach? How many days would he/she need to complete it? What resources would he/she need? This task must be submitted as a document. Formalities: ï‚· Wordcount: 1 page answer per question ï‚· Cover, Table of Contents, References and Appendix are excluded of the total wordcount. ï‚· Font: Arial 12,5 pts. ï‚· Text alignment: Justified. ï‚· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 12 – Via Moodle (Turnitin). Sunday 2 nd May at 23:59h (Barcelona’s time) The timed assignment will be made available on Moodle 48 hours before the submission deadline. Students need to complete the assignment and upload their submission within this timeframe. Weight: This task is a 40% of your total grade for this subject. It assesses the following learning outcomes: ï‚· Student will be able to develop a sampling plan, knowing all its steps and the reason to do every each one of them. ï‚· Student will reflect about the importance of quality checks and he/she will use critical-thinking to predict what would happen in an scenario where quality checks were forgotten. ï‚· Student will know all observational approaches and its advantages / disadvantages to others methodologies.

And, in this way, he/she will also reflect in the advantages and disadvantages of all the methodologies. ï‚· Student will have the opportunity to put himself/ herself conducting an observational approach reflecting about the main question he/she would have to face. Rubrics Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge & Understanding (20%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student provides entirely the information required and explains it with her/his own words going through examples. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student provides entirely the information required but he/she doesn’t provide any examples. Student understands the task and provides minimum theory and/or some use of vocabulary. Student provides most of the information required Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. Student doesn’t provide most of the information required Application (30%) Student applies fully relevant knowledge from the topics delivered in class. Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. Critical Thinking (30%) Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student provides realistic scenarios and well-though cases that totally adapt to the methodology selected. Student critically assesses in good ways, drawing conclusions from relevant authors and references. Student provides correct scenarios and well-though cases that can adapt to the methodology selected. Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student provides correct but no realistic scenarios and vague cases. Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. Student scenarios that don’t apply at the chosen methodology. Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit.

Some misspelling errors may be evident. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. Research Paper Assignment Instructions 1. Leadership Theories Applied in Health Care Expand on the topic, focusing on the 21st century healthcare environment (a current issue or current/future challenge) based upon knowledge of current literature and industry best practices: Format · Contains 10-12 pages, not including title and reference pages · Times New Roman, 12-point font · Current APA format · At least 20 scholarly articles from peer-reviewed journals are cited (less than 5 years old) Content · Title page that includes: · Running head (left aligned) and a page number (right aligned) · Course number and name · Title · Group number and all group member names (only those who fully contributed) · Date submitted · “Respectfully submitted to: (Instructor’s Name)†· Abstract (in block format) · Content of your topic and/or paper · Integrate concepts from the textbook that are related to your topic · Discuss the major issues related to the selected topic.

Provide a comparison/contrast of applicable theories. Include an analysis of the topic as applied to the healthcare organization. · Uses in-text citations in current APA format to credit sources listed on the reference page as appropriate · Conclusion · References

Paper for above instructions

BBA221 Marketing Research Assignment

Table of Contents

1. Introduction
2. Steps in Developing a Sampling Plan
3. Importance of Quality Control Checks
4. Different Approaches to Observational Research
5. Conclusion
6. References
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Introduction

Marketing research involves systematic gathering, recording, and analyzing data about customers, competitors, and the market. One essential aspect of this process is sampling, which underpins the validity of study results. This report discusses the steps in developing a sampling plan, emphasizes the importance of quality control checks, and outlines different observational research approaches.

1. Steps in Developing a Sampling Plan

Yes, there are specific steps in developing a sampling plan. These steps include:
1. Define the Target Population: Determining the specific group of people relevant to the research question is critical. For instance, a hotel chain may want to understand customer preferences among frequent travelers.
2. Select a Sampling Frame: This is an operational plan for identifying the elements of the target population. Sampling frames can be generated from magazine subscriptions or customer databases. For example, a restaurant chain may use their customer loyalty program database as a sampling frame.
3. Determine the Sampling Method: This can be probability or non-probability sampling. Probability sampling ensures every member of the population has a chance of being selected, leading to more reliable and generalizable results. Alternately, non-probability sampling is useful when speed is essential, albeit at the risk of bias (Malhotra, 2010).
4. Decide on Sample Size: Sample size affects the validity of research results. A larger sample size typically yields more reliable data but also increases costs. For example, in a national marketing research project, a sample of 1000 participants would offer more robust insights than 100 (Cochran, 1977).
5. Implementation: Conduct the sampling according to the predetermined method and sample size. This phase may involve data collection techniques, which can vary from surveys to focus groups (Baker, 2001).
6. Review and Adjust: After the implementation, researchers must review the data to ensure it aligns with the objectives. Adjustments can be made if discrepancies are found.
These steps are crucial as they ensure that the sampled group accurately reflects the population being studied, ultimately enhancing the reliability and validity of the research outcomes.

2. Importance of Quality Control Checks

Quality control checks are integral to marketing research to ensure data accuracy and reliability. If quality checks are neglected, the consequences can be dire. For instance, consider a scenario where a company conducts a survey to determine customer satisfaction but fails to check respondents' demographic details. A faulty dataset could lead marketing managers to make misguided strategic decisions based on skewed reliability.
For example, if a hotel chain uses biased or inaccurately gathered data due to inadequate quality checks, it may misallocate resources. Instead of addressing the needs of their most dissatisfied demographic (e.g., business travelers), they might focus efforts on a smaller, less impactful segment, resulting in significant opportunity loss (Dillman et al., 2014).
The repercussions of not implementing quality control checks in this context can include a loss of customer trust and ultimately, revenue.

3. Different Approaches to Observational Research

Observational research is a powerful method in marketing, allowing the researcher to study consumer behaviors in real-time. The three primary approaches include:
1. Natural Observation: Study occurs in the natural setting of the consumer without interference.
2. Controlled Observation: This method takes place in a controlled environment, such as a laboratory, where researchers can manipulate factors.
3. Participant Observation: The researcher becomes part of the community they are observing, allowing for a deeper understanding of behavior and motivations (Cunningham et al., 2005).
Advantages:
- Offers genuine data since it records actual behavior rather than self-reported data.
- Helps uncover consumer motivations that surveys may miss (Mack & Woodsong, 2005).
Disadvantages:
- Can be time-consuming and expensive.
- May raise ethical concerns regarding privacy and consent (Creswell, 2014).
Example Use Case: For example, choose the Natural Observation approach to study shoppers in a supermarket. The objective would be to observe how shoppers navigate through the aisles in search of organic products. Doing this observation over several days (around 5–7 days) would yield data on shopping behaviors, time spent in different aisles, and purchasing patterns.
Required resources may include a video recording system for transparency, consent forms for ethical compliance, notepads for manual note-taking, and perhaps even a small team of observers to cover different times of the day.

Conclusion

Sampling plans, quality control checks, and observational research methods are foundational elements in conducting reliable marketing research. Each step in sampling ensures accurate representation, while quality checks protect against biases and inaccuracies. Observational research adds depth to understanding consumer behaviors that other methodologies may overlook.
Future marketing research initiatives must prioritize these elements to navigate the competitive landscape successfully.

References

1. Baker, M. J. (2001). Marketing Strategy and Management. Palgrave Macmillan.
2. Cochran, W. G. (1977). Sampling Techniques. John Wiley & Sons.
3. Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.
4. Cunningham, W. H., et al. (2005). Understanding Marketing Research. Pearson Prentice Hall.
5. Dillman, D. A., et al. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. Wiley.
6. Malhotra, N. K. (2010). Marketing Research: An Applied Approach. Pearson Education.
7. Mack, N., & Woodsong, C. (2005). Qualitative Research Methods: A Data Collector's Field Guide. Family Health International.
8. McDaniel, C., & Gates, R. (2010). Marketing Research. Wiley.
9. Zikmund, W. G., & Babin, B. J. (2010). Essentials of Marketing Research. Cengage Learning.
10. Bagozzi, R. P., & Dholakia, U. M. (2010). Intentional Social Action in Virtual Communities. Sociological Perspectives.
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This assignment is a detailed exploration of sampling plans, quality checks, and observational research alternatives, formatted to meet specific academic requirements.