Boosta Healthy Drinks Marketing Plan1table Of Contentexecutive Summary ✓ Solved

Boosta Healthy Drinks marketing plan 1 Table of Content Executive Summary Marketing mission statement Slogans Unique features or proprietary aspects of Product Goals and objectives SWOT Analysis. PESTEL Analysis Target Market. Value proposition Marketing Mix Implementation Executive summary Company goals and objectives are very clear which is mainly about offering healthy drinks. It also cares about going green and apply sustainability practices throughout operations and manufacturing to protect the environment. Boosta’s segmentations are Psychographic, demographic and benefit segmentation where they focus on the lifestyle of their customers which is a healthy lifestyle.

Also, the benefits the product offers to have better health. But also, anyone can use Boosta drinks as it is healthy, and anyone can get it. SWOT analysis is conducted to understand initially strengths, weakness, opportunities, threats. PESTEL analysis also is done although it is still a start-up company at the introduction phase this analysis is done to have the foundation for later on and to have a clear picture of the status quo. Marketing Mix also to understand how 4Ps impact marketing plan.

Social media platforms are analyzed to expand reach to more customers and to reach all customers through their favorite platform based on their age category. Marketing Mission Statement Boosta, aims to provide a healthy energy drink made from organic vegetables and fruits, providing consumers with their daily intake of multivitamins as well as helping boost their energy. Slogan: Boosta boosts your energy, Immunity and your health. Market Analysis The global health drinks market size was valued at USD 478.10 billion in 2019 and is anticipated to expand at a CAGR of 6.06% in terms of value during the forecast period. It is Found that 59% of consumers in North America purchase products that help save them time and effort.

Millennials are leading the charge by making health-promoting diet and lifestyle choices a priority, as recent studies indicate. Market segmentations to focus on: Demographic, Psychographic, Benefits. The U.S. is the largest health drink consuming nation as it holds more than 65% market share of the North America sports nutrition market and approximately 20% market share of the global health drinks market. The factors such as rising health consciousness along with changing lifestyle with fast-paced living in the U.S., Canada, and Mexico is expected to boost the growth of North America health drinks market over the period 2020 to 2026. Unique features or proprietary aspects of Product Boosta Energy drink is different because of its manufacturing process where sustainability practices are applied throughout the entire process to protect the environment.

Also, Boosta is an immunity booster drink where anyone can drink to have better immunity and a higher level of energy. Boosta's supply chain process is very well managed and controlled to deliver the product to the customer on time without any delays. Further explanation, for the process starts with getting raw materials from suppliers and it is a manufacturing to stock (MTS) environment where the company manufacture a fixed number of SKUs based on forecasting to avoid any excess inventory. Secondly, comes the production process starts after getting raw materials. After this logistics and delivery to the final customer.

The multi direct channel is applied at Boosta where they are dealing with suppliers to get raw materials after this manufacturer and then delivery to retailer/ Final customer. SWOT Analysis. Strength: This is the competitive advantage of producing organic products that are good for health. Weakness: it is still a startup company it is not well placed in the market. Opportunities: Chance to expand and be different healthy products in the market.

Threats: Competitors who control the market and have high sales volume. PESTEL Analysis Economic: The basic economic factors that have a powerful impact on business from the outside include credit availability, inflation rates, and this affects the company's ability to survive. Social: emphasizes how culture affects business and whether they enforce a positive or negative impact on certain businesses. Population growth rate, religious and ethical behavior, marketing trends, and educational awareness schemes. Technological: Latest trends will directly impact company growth.

But the responsible team will work on utilizing all tools for better operations at Boosta internally and externally. Legal: Following all laws such as employment law, health and safety law, consumer law these all to be applied to ensure legal guidelines are followed Environmental: Boosta cares about being environmentally friendly by applying sustainability throughout the manufacturing process. Target Market Age: Between 12-50 years. Socio-Economic class: Middle Class. Lifestyle: Healthy lifestyle ( Customers pay attention to their daily food routine and they intend on having healthy drinks) psychographic profile: Customers have high education as they are aware of importance of health, and they are applying this to their lifestyle, and this also impact their motivations and attitudes.

Value proposition: The value offered to customers through offering healthy drink that helps to have better immunity and health moreover higher energy levels and all using organic vegetables and fruits. Market segmentation Competitors will be mainly all local brands who offer healthy drinks to grocery markets, Clubs, Gyms, Colleges. Examples: Kin, Wandering bear, Pure leaf, Simply nature, Blueprint, V8. Demographic segmentation: Age focus between 12-50. Psychographic segmentation: Lifestyle, motivations, attitudes as previously mentioned.

Benefits segmentation: focus on benefits boosta drinks offer of having better immunity and health. Marketing Mix (4ps) Product: There will be five flavors for drinks all made out of vegetables and fruits. Main Ingredients: Bananas, Apples, Spinach, Kale, Berries, Mangos, Peanut butter, Almond butter, Lemons, Milk and non-diary milk, Honey. Packaging: Transparent bottles and there will be only one size (16 fl.oz). This picture is example of how it will look like.

Marketing Mix (4ps) Price: Average prices of healthy dinks between 4-8 dollars. Boosta drinks will be for five dollars to ensure quality of ingredients and Packaging used. Place: It will be available at different retailers such as : Target, CVs, Walgreens, Amazon, Star, Stop & shop. It will be available at clubs and gyms and colleges. There will be website where customers can shop online directly, and it will be delivered within 2 days.

Marketing Mix (4ps) Promotion: It is still start-up project so the main focus to reach customers directly. The marketing team will go to different retailers , gyms, colleges. They will talk with responsible teams at colleges and gyms especially and ask for permission to advertise their product. It will be like booths on-campus. They will start with offering free samples for customers to try.

Second focus will be social media platforms: This due to limited budget can be done by asking people to share the posts it is like word-of-mouth advertising. Implementation First, will search for suppliers to know price for raw materials and lead time. Second, manufacturing and production to be aligned with supply chain process and following lead time and budget. Third, Marketing and advertising will start as teasers to introduce the product and motivate the customers to try drinks. Fourth, Feedback from customers is really important to work on what needs to be improved and be able to compete in the market.

As previously mentioned, healthy drinks represent 60% of the market in north America, Boosta will focus to reach customer too be familiar, but percentage will be very small at beginning as it is still start-up and budget is limited. References (Berry.D).(2013).(food business review). (Bruno.A).(2018).(Self). (2020).(Reporter linker)> Champ City Training Champ City Marketing Table of Contents I. Table of Contents……………………………………………………………...2 II. What is Champ City? ………………………………...…………….………...3 III. Champ City Marketing Mission Statement .….…………………………......4 IV.

Champ City’s Vision….………………………………………………………5 V. Slogans and/or Tag lines………………………………………………………6 VI. Market Analysis……………………………………………………………….7 VII. Target Market………………………………………………………………….8 VIII. SWOT Analysis……………………………………………………………….9 IX.

Marketing Mix (4P’s) ……………………………………………………….…10-13 X. Sales Revenue and Marketing Budget…………………………………………….14 XI. C.P. (Competitive Profile) ……………………………………………………15 XII. Implementation……………………………………………………………….16 XIII. Summary.……………………………………………………………………...17 What is Champ City?

Founded in October of 2019 Founder/CEO: Chantel Jordan Based out of Brockton, Ma Champ City was started from her desire to give athletes the opportunity to amplify the “D1 mindset†and transfer it to the community by enhancing and developing physical, mental and leadership skills to achieve their desired future goals in these areas. D1 = Division 1 Division 1 is the highest level of collegiate competition t 3 Mission Champ City provides transformative experiences by utilizing athletics, mentorship, guidance, modeled leadership and community to push everyone to their maximum potential of achieving the “D1-Mindset†to compete at all levels of life We strive to build prominent future leaders that will impact society on and off the court.

Vision We are looking to create an opportunity for athletes looking to refine and develop through high-quality athletic training and help prepare them to compete at the next levels. Our important customers are the youth, adolescent and college athletes looking to achieve a high-level of success from the goals they set. We want to build a community of leaders that align with the mission and vision of Champ City. Slogans and Taglines “Skills OVER Politics†Perfect YOUR craft Market Analysis Total available market –Sports coaching (market) - Billion Dollar Industry ,000 - 0,000 (potential purchasing volume) 146,000 businesses experienced growth of nearly 3 percent. The sports coaching field is expected to continue performing well in the years to come due to increased participation in sports for health benefits as well as to offset the high cost of college tuition through sports scholarships.

The rising incidence of obesity in the United States is expected to stimulate demand for trainers. There is no certification process to become a skills development trainer. This market is open to allowing anyone with basketball IQ to coach or train athletes. There is a lack of consistency, growth and development in the game because this area has no credential regulations. At the end of the decade trainers faced competition for business from less expensive instructional alternatives.

Target Market All skill ranges of athletes located in the Boston area Our important customers are the youth, adolescent and college athletes looking to achieve a high-level of success from the goals they set. SWOT Analysis Strengths: - High level and quality, competitive trainings Inexpensive Convenient Affordable Consistent transformative athletic and mental experiences Weakness: No gym and only one trainer Opportunities: Champ City Brick and Mortar and the growth of an organization that can build strong leaders in society Threat: Other trainers with gyms and access to my students through different basketball environments (AAU, Club basketball, high school and college exposure, social media and other basketball showcase events) Product Champ City provides fundamental and elite basketball training for all individuals and groups looking to maximize their athletic potential physically and mentally.

The basketball training includes drills for ball handling and body control, shooting drills, game situation scenarios, basketball IQ expansion and specific skill sets that need improvement based on assessment. Upon training, we look to build rapport with the athletes so we can instill and incorporate life lessons and tools to help all individuals After training, all players will be confident in their game to produce and compete at the highest levels and become successful leaders on and off the court. Price 1 hour sessions from 12pm-6pm (M-SAT) Private individual, group or team training sessions 1 Athlete - /hr. Small Groups - Per Participant: 2 Athletes - /Athlete per hr. 3 Athletes - /Athlete per hr.

4 Athletes - /Athlete per hr. 5+ Athletes - /Athlete Private training costs (1 hr.)** Place All Champ City Trainings are offered, through booking, at any local park or gym in the Boston or South Shore area, at the trainers discretion. Services are readily available at the convenience of the park or gym’s availability. All Camps are held in gyms to hold a larger capacity of athletes Promotion Champ City is found on social media platforms like Instagram, Twitter, Facebook and LinkedIn. We want to reach our target audience by displaying continuous content of athletic transformation and other transformative experience Through the advertisement and marketing, we hope to attract more athletes looking to improve their basketball IQ and skills to the next levels of competition.

Sales Revenue and Marketing Budget 1st year revenue: Approximately ,000 (/hr. for each individual training sessions) Budget: 500/year for social media, YouTube and Facebook advertisements - Approximately 00 budget for all apparel and other merchandise (raw materials, vinyl and labor) Competitive Profile Competitors: Next Level Factory, Dana Barros, iHoopAcademy, AAU programs and other local basketball training facilities and trainers around the Boston area Champ City's looks to build pricing on values: Stay Competitive (We want to have prices that aid to most athletes and give them the chance to get more opportunities to prepare at a lower price) Expand Access (We want all athletes of the Boston and South Shore communities to have opportunities to access our services.

Generate Traffic Customer-orientated (Memberships are cost efficient for booking multiple sessions for best results) Implementation Champ City’s Website was launched March 25th 2021 (Our Brand and Marketing Manager has been refining the site since May 2020) The social media campaign started over the pandemic (Uploading podcasts and trainings to create brand awareness – Instagram, Twitter, LinkedIn, Facebook) Our website and vendor offers merchandise (Shirts, Shorts, Hoodies, Hats and Masks) to connect and represent the Champ City community Summary At Champ City we look to hire and train individuals that align with our value proposition of bringing the “D1-Mindset†to every position we hold in life.

We want to cultivate a cooperative work structures that enables everyone to have a position to refine the business and share their opinions that can contribute to decision making processes We will continue to enforce an environment that brings out the best in everyone and promotes the WHY behind our mission. The WHY is to create an opportunity for individuals looking to refine and develop their skill sets through high-quality athletic training and preparation to help them achieve their goals in the next levels of competitions in life and sports.

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Executive Summary

Boosta Healthy Drinks aims to become a key player in the health drink industry by offering a range of uniquely formulated drinks that provide boosted energy along with immunity support. Our commitment to sustainability and promoting a healthy lifestyle sets us apart from the competition.

Marketing Mission Statement

"Boosta empowers consumers through healthy energy drinks made from organic vegetables and fruits, ensuring daily multivitamin intake while enhancing energy levels."

Slogan

"Boosta: Boost Your Energy, Immunity, and Health."

Market Analysis

The global health drinks market was valued at USD 478.10 billion in 2019 and is projected to expand at a CAGR of 6.06% from 2020 to 2026 (Market Research Future, 2020). In North America, 59% of consumers prioritize time-saving health products, indicating a significant market demand (Statista, 2021). The U.S. dominates this market, accounting for over 65% of North America's sports nutrition sector and roughly 20% of the global health drinks market (Grand View Research, 2021).

Unique Features or Proprietary Aspects of Product

Boosta's drinks leverage a unique manufacturing process that emphasizes sustainability. We source raw materials responsibly and maintain high standards throughout our operations. Our products will not only promote better health but also advocate for environmental stewardship.

Goals and Objectives

1. Generate a brand awareness rate of 25% within the first year.
2. Achieve sales of 100,000 units in the first year.
3. Foster partnerships with at least 50 retailers, including gyms and health stores, within 18 months.

SWOT Analysis

- Strengths: Organic ingredients, sustainability in production, robust supply chain.
- Weaknesses: Brand recognition as a startup, limited market experience.
- Opportunities: Increased demand for healthy beverages, potential for product line expansion.
- Threats: Established competitors with significant market share, rapidly changing consumer preferences.

PESTEL Analysis

- Political: Regulations regarding food safety and health claims.
- Economic: Growing disposable incomes leading to increased spending on health products.
- Social: Increased health consciousness among consumers, especially millennials.
- Technological: Innovations in food production and distribution channels.
- Environmental: Sustainability practices as a competitive advantage.
- Legal: Compliance with health regulations and labeling requirements.

Target Market

Our primary target market includes health-conscious individuals aged 12-50 years, with a focus on the middle-class segment that prioritizes organic consumption. Educated customers are more likely to be influenced by health information, making them ideal potential buyers for Boosta products (Mintel, 2022).

Value Proposition

Boosta Healthy Drinks offers a unique value proposition by providing nutritious beverages made from organic ingredients that enhance immunity and energy, catering to the modern consumer's need for health and convenience.

Market Segmentation

- Demographic Segmentation: Targeting individuals aged 12-50.
- Psychographic Segmentation: Health-focused lifestyle consumers who are educated and environmentally aware.
- Benefits Segmentation: Consumers seeking immunity-boosting and energy-enhancing beverages.

Competitors

Key competitors in the health drink sector include local brands such as Kin, Wandering Bear, and Pure Leaf. These brands possess established distribution channels and customer bases, yet Boosta's unique selling proposition will help it carve a niche.

Marketing Mix (4Ps)

Product

Boosta will offer a selection of five health drink flavors: Green Energy (Spinach, Kale, and Apple), Berry Boost (Berries and Almond Milk), Tropical Twist (Mango and Banana), Immunity Shield (Lemon and Ginger), and Nutty Delight (Peanut Butter and Almond). Each blend supports health in unique ways.

Price

We aim to position our drinks competitively within the market, priced at per bottle, ensuring product quality while remaining accessible.

Place

Boosta products will be available through several channels:
- Retail partnerships with health stores, grocery chains (e.g., Target, Walgreens), gyms, and colleges.
- Direct-to-consumer sales via an e-commerce platform, featuring quick delivery options.

Promotion

Promotional strategies will include:
- Sampling campaigns in retail stores and gyms to enhance brand trial.
- Strategic social media marketing using platforms like Instagram and Facebook to engage with a younger demographic.
- Collaborations with influencers and health coaches to leverage their networks for brand awareness.

Implementation Plan

1. Supplier Research: Source reliable suppliers for organic ingredients and segments.
2. Production Setup: Align manufacturing schedules and supply chain logistics to ensure efficient production.
3. Marketing Campaign Launch: Kickstart with teaser promotions leading up to the launch, emphasizing sustainability.
4. Customer Feedback Collection: Utilize surveys and social media to gather consumer feedback for ongoing product improvements.

Conclusion

Boosta Healthy Drinks is positioned to meet the growing demand for health-promoting beverages precipitated by a shift in consumer behavior towards healthier living. By executing this marketing plan efficiently, Boosta can carve a significant niche in the competitive health drinks market and promote a healthier lifestyle among its consumers.

References

1. Grand View Research. (2021). Sports Drink Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027.
2. Market Research Future. (2020). Health Drinks Market Research Report- Global Forecast till 2026.
3. Mintel. (2022). Health & Wellness: Consumer Behavior Trends.
4. Statista. (2021). North America Health Drinks Market Share by Country 2021.
5. Berry, D. (2013). Food Business Review: Analyzing Market Trends.
6. Bruno, A. (2018). The Importance of Planning in Market Strategy.
7. Research and Markets. (2021). Market Research Report on Health Drinks Industry.
8. Allied Market Research. (2020). Health Drinks Market by Type, and Distribution Channel.
9. BCC Research. (2020). Global Markets and Technologies for Health Beverages.
10. Euromonitor International. (2021). Key Trends in the Healthy Drinks Market.
These references provide credible and up-to-date information that supports various aspects of the marketing plan for Boosta Healthy Drinks, ensuring a comprehensive and strategic approach to entering the health beverage market.