Bus475 V11project Plan Examplebus475 V11page 2 Of 2project Plan Exam ✓ Solved
BUS/475 v11 Project Plan Example BUS/475 v11 Project Plan Example Project Title: Desert Taco Opportunity Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu. Project Objectives Identify the top three potential customer groups for this opportunity and describe their characteristics and preferences. Operational Step Responsible Person Timeline Review the organization’s customer database to determine potential customer groups Leo (Market Research Manager) 9/30 (1 week) Identify the top 3 groups to target based on volume, brand loyalty, and location Betty (Director of Marketing) 10/7 (2 weeks) Survey customers regarding food preferences and potential menu items Tom (Customer Service Representative) 10/21 (4 weeks) Share customer feedback with inventory and operational teams Betty/Tom 10/28 (5 weeks) Determine the top 5 locations and times to complete a pilot study with your test market.
Operational Step Responsible Person Timeline Review sales data to determine peak sales opportunities by location Jim (Director of Sales) 9/30 (1 week) Identify the top 5 locations in which to conduct the desert taco pilot Jim 10/7 (2 weeks) Create marketing collateral and social media communications to promote the desert taco pilot Oliver (Media Relations Manager) 10/21 (4 weeks) Provide expected volume and product information for the inventory team Jim 10/7 (2 weeks) Estimate the required inventory and supply chain needs necessary to support the desert taco pilot. Operational Step Responsible Person Timeline Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.
Louise (Controller) 10/14 (3 weeks) Source supply companies and obtain product pricing quotes and delivery timelines. Louise 10/21 (4 weeks) Determine shipment and storage needs to support the pilot. Louise and Ben (Operations Manager) 10/21 (4 weeks) Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations. Louise 10/28 (5 weeks) Project Plan BUS/475 v11 Project Plan Template Project Title: Project Objectives: · [List project objective] Operational Step Responsible Person Timeline · [List project objective] Operational Step Responsible Person Timeline · [List project objective] Operational Step Responsible Person Timeline
Paper for above instructions
Project Plan for Introducing Desert Tacos to the Food Truck MenuProject Title: Desert Taco Introduction Project
---
Opportunity Description:
In response to growing market research and customer feedback, our organization has identified a unique opportunity to enhance our food truck menu by introducing desert tacos. This product innovation aligns with current consumer trends towards gourmet and fusion cuisine, particularly within urban areas where food trucks are popular. Customer surveys indicate heightened interest in creative and adventurous food options, which desert tacos can effectively address.
---
Project Objectives
1. Identify Target Customer Groups: Determine the top three customer segments that are likely to respond positively to the introduction of desert tacos, focusing on their characteristics and preferences.
2. Operationalize the Marketing Strategy: Develop a tailored marketing strategy and pilot plan that incorporates customer feedback, location data, and inventory needs.
3. Evaluate the Pilot Program: Assess the performance of the desert taco pilot initiative based on customer reception, sales data, and operational efficiency.
---
Target Customer Groups
1. Millennials (Age 25-40):
- Characteristics: This demographic values uniqueness and is increasingly drawn to food experiences that go beyond conventional offerings. They are also heavy users of social media, which influences their food choices.
- Preferences: Health-conscious options, unique flavor profiles, and Instagram-worthy presentations. They prefer environments that facilitate sharing experiences (Statista, 2023).
2. Families with Children (Age 30-50):
- Characteristics: Often seeking quick and convenient meal solutions, this group prioritizes family-friendly foods that are also adventurous.
- Preferences: Value menu items that cater to diverse tastes, including options for kids. They look for affordability, along with quality ingredients (Nielsen, 2022).
3. Food Enthusiasts and Eclectic Eaters (Age 20-45):
- Characteristics: These individuals are often early adopters of food trends, eager to experiment with new flavors and cuisines.
- Preferences: Gourmet offerings that include locally sourced or organic ingredients, as well as a variety of spice levels. They enjoy fusion foods and are influenced by emerging gastronomy trends (Mintel, 2023).
---
Operational Steps
| Operational Step | Responsible Person | Timeline |
|-----------------------------------------|-------------------------------------|------------------|
| Review customer database for potential groups | Leo (Market Research Manager) | 9/30 (1 week) |
| Identify top 3 customer groups | Betty (Director of Marketing) | 10/7 (2 weeks) |
| Survey existing customers for preferences and menu ideas | Tom (Customer Service Representative) | 10/21 (4 weeks) |
| Share feedback with inventory and operational teams | Betty/Tom | 10/28 (5 weeks)|
---
Market Analysis Steps
| Operational Step | Responsible Person | Timeline |
|-------------------------------------------------|-------------------------------------|------------------|
| Review sales data for peak sales opportunities | Jim (Director of Sales) | 9/30 (1 week) |
| Identify top 5 locations for the pilot | Jim | 10/7 (2 weeks) |
| Create marketing collateral for desert taco pilot | Oliver (Media Relations Manager) | 10/21 (4 weeks) |
| Provide expected volume and product information | Jim | 10/7 (2 weeks) |
---
Inventory and Supply Chain Planning Steps
| Operational Step | Responsible Person | Timeline |
|----------------------------------------------------|-------------------------------------|------------------|
| Determine required product inventory for pilot | Louise (Controller) | 10/14 (3 weeks) |
| Source suppliers and obtain product pricing | Louise | 10/21 (4 weeks) |
| Determine shipment and storage needs | Louise and Ben (Operations Manager) | 10/21 (4 weeks) |
| Purchase products for pilot and arrange transportation | Louise | 10/28 (5 weeks) |
---
Conclusion
The introduction of desert tacos presents an exciting opportunity to expand our food truck's customer base. By observing consumer trends and preferences through market research and surveys, we can efficiently target the appropriate demographics and ensure product offerings align with their tastes. Through careful planning, targeted marketing, and proficient supply chain management, we aim to successfully launch the desert taco pilot initiative.
References:
1. Mintel. (2023). Gourmet Foods: Consumer Trends. Mintel Group Ltd.
2. Nielsen. (2022). Global Consumer Trends in Food. NielsenIQ.
3. Statista. (2023). Millennial Food Preferences. Statista Inc.
4. Research and Markets. (2023). Global Food Truck Market Analysis. Research and Markets.
5. Euromonitor International. (2023). Street Food Trends. Euromonitor International.
6. The Hartman Group. (2023). Exploring Food Trends and Consumer Preferences. The Hartman Group.
7. IBISWorld. (2023). Food Truck Industry in the U.S. IBISWorld.
8. Datassential. (2023). Market Trends in Foodservice: 2023 Food Trends. Datassential.
9. Food & Wine Magazine. (2023). Emerging Global Food Trends. Meredith Corporation.
10. Technomic. (2023). Consumer Trends in Foodservice. Technomic Inc.
---
This project plan outlines the critical steps necessary to ensure the successful launch of desert tacos within our food truck offerings, with a focus on engaging our target market effectively and efficiently.