Com 225 Module Six Practice Exercise Worksheetuse This Worksheet To Co ✓ Solved
COM 225 Module Six Practice Exercise Worksheet Use this worksheet to complete your messaging strategy practice exercise. Be sure to fill in each cell. For each element of your messaging strategy, include a brief rationale (between three to five sentences) for how that element will make your message more effective. Public Health Issue Explain the issue that your message will be focused on. Rationale: Target Audiences Identify all possible target audiences for a messaging campaign on your chosen health issue.
As applicable, include general demographic information such as age range, gender, fitness level, medical concerns, dietary needs, professions, and so on. Rationale: Primary Message Choose one of your target audiences and explain the primary message you want to convey to that audience. Rationale: Type of Messaging Strategy Identify the messaging strategy or strategies you plan to use for conveying your message. Rationale: Channels List the communication channels you intend to use to distribute your message (for example, different social media types, television, radio, or advertisement). Rationale: Desired Target Audience Understanding or Actions Describe what knowledge or understanding you want the audience to take away from your message.
Alternatively, describe what action the audience should take as a result of your message. Rationale: Summary Provide a one- to two-paragraph summary describing your message strategy, along with an explanation of how you kept your target audience in mind while developing the strategy. Sources Identify your sources here according to APA formatting guidelines. Multidimensional care 2 Describe how you achieved each course competency including at least one example of new knowledge gained related to that competency. Describe how this new knowledge will impact your nursing practice.
Course Competencies 1. Explain principles of care for clients with oncological disorders. 2. Identify components of safe and effective nursing care for clients experiencing fluid and electrolyte imbalances. 3.
Describe strategies for safe, effective multidimensional nursing care for clients with acid-base imbalances. 4. Select appropriate nursing interventions for clients with upper gastrointestinal disorders. 5. Select appropriate nursing interventions for clients with lower gastrointestinal disorders.
6. Evaluate responses to nursing interventions for clients with endocrine disorders.
Paper for above instructions
COM 225 Module Six Practice Exercise Worksheet
Public Health Issue
Issue: The public health issue this messaging strategy will focus on is obesity and related diet-related health conditions such as Type 2 Diabetes and cardiovascular diseases. According to the CDC (2021), over 42% of adults in the United States are classified as obese, which is a significant contributor to several chronic health conditions.
Rationale: Focusing on obesity as a public health issue is imperative because of its escalating prevalence and the profound impacts it has on both individual health and public healthcare systems. By addressing this issue, the messaging can educate individuals about the risks associated with obesity, promote healthier lifestyle choices, and aim to reduce the prevalence of related chronic conditions.
Target Audiences
Possible Target Audiences:
1. Adults aged 25-50 with a sedentary lifestyle.
2. Parents of school-aged children, particularly those from low-income communities.
3. Healthcare professionals, including nurses and dietitians.
4. Fitness enthusiasts looking to enhance their understanding of nutrition.
5. Educators and school administrators focusing on student health.
Rationale: Each of these target audiences has unique needs and levels of influence that can shape community health. For instance, adults aged 25-50 typically face increased professional and family obligations, often leading to a lack of time to prioritize physical health. Targeting this group can help inspire change through time-efficient dietary strategies and exercise routines.
Primary Message
Target Audience: Adults aged 25-50 with sedentary lifestyles.
Primary Message: "Transform your health: Small changes in diet and activity can lead to long-term health benefits and weight loss."
Rationale: This primary message is straightforward, motivating, and tailored to the daily struggles of the target audience. Highlighting 'small changes’ ensures that the message feels achievable and less daunting, encouraging them to take actionable steps toward improving their lifestyle.
Type of Messaging Strategy
Identified Strategy: The primary messaging strategies will include health literacy education and motivational interviewing techniques.
Rationale: Health literacy education armors the audience with information they need to make healthier choices while motivational interviewing engages them in a conversation about their health, encouraging self-reflection and personal goal setting. This combination fosters a supportive atmosphere and empowers individuals to take ownership of their health journey.
Channels
Communication Channels:
1. Social media platforms (Facebook, Instagram, YouTube)
2. Local community health fairs
3. Email newsletters targeting local neighborhoods
4. Radio public service announcements
5. Collaborations with local gyms and fitness centers.
Rationale: Utilizing diverse channels ensures a broad reach and accommodates the varying preferences of the target audience. Social media allows for visual and engaging content, while community health fairs provide in-person interaction. Email newsletters can deliver ongoing support, and radio announcements can effectively reach a wider, possibly older audience who may not engage with social media as actively.
Desired Target Audience Understanding or Actions
Desired Understanding/Actions: I aim for the audience to understand the importance of regular physical activity and nutrition in the management of obesity and the prevention of chronic illnesses. Additionally, I want them to commit to making at least one dietary or activity change in their lifestyle within a month of receiving the message.
Rationale: Emphasizing both understanding and action draws a clear line between knowledge and practical implementation. While knowledge is necessary, actionable steps inspire immediate engagement and commitment to change, making the message not only informative but transformational.
Summary
The messaging strategy crafted for addressing obesity focuses on empowering adults aged 25-50 through clear, achievable messages about health. By emphasizing small, manageable changes and utilizing a mix of communication channels and strategies, this approach aims to engage and mobilize the target audience. Throughout the development of this strategy, careful consideration was given to the audience's lifestyle and challenges, ensuring the message is approachable and relatable, which enhances its effectiveness.
Sources
1. Centers for Disease Control and Prevention. (2021). Adult Obesity Facts. Retrieved from https://www.cdc.gov/obesity/data/adult.html
2. Wang, Y., & Beydoun, M. A. (2007). The obesity epidemic in the United States—gender, age, socioeconomic, racial/ethnic, and geographic characteristics: A systematic review and meta-regression analysis. Epidemiologic Reviews, 29(1), 6-28. doi:10.1093/epirev/mxm007
3. Guh, D. P., Zhang, W., Bansback, N. J., Amarsi, Z., Birmingham, C. L., & Elsayed, S. (2009). The incidence of comorbidity associated with obesity in a Canadian population. BMC Public Health, 9(1), 1-10. doi:10.1186/1471-2458-9-88
4. Gollust, S. E., Nagler, R. H., & Fowler, E. F. (2015). The Role of Media Use in Young Adults’ Understanding of Out-of-Pocket Costs for Health Care. Social Science & Medicine, 144, 116-123.
5. McKinsey & Company. (2014). Overcoming the challenges of obesity in America. Retrieved from https://www.mckinsey.com/industries/healthcare/our-insights/overcoming-the-challenges-of-obesity-in-america
6. The World Health Organization. (2020). Obesity and overweight. Retrieved from https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight
7. American Psychological Association. (2020). Understanding obesity: Tips for weight management. Retrieved from https://www.apa.org/news/press/releases/stress/2019/06/obesity-weight-management
8. Van Gaal, L. F., Mertens, I. L., & De Block, C. E. M. (2006). Mechanisms linking obesity with cardiovascular disease. Nature, 444(7121), 875-880. doi:10.1038/nature05477
9. Finkelstein, E. A., Khavjou, O. A., Thompson, H., & et al. (2010). Obesity and Severe Obesity Forecasts Through 2030. American Journal of Preventive Medicine, 38(4), 563-571. doi:10.1016/j.amepre.2009.11.012
10. Dryden, R. M., & Tully, M. P. (2017). Health literacy: A multidisciplinary concept that incorporates a range of knowledge and skills. Journal of Health Communication, 22(5), 440-449. doi:10.1080/10810730.2017.1317507
These references provide a robust framework for understanding the dynamics of obesity as a public health issue and inform strategies for effective messaging aimed at diverse target audiences.