Due Week 3 And Worth 100 Pointsin This Assignment You Will Conduct A ✓ Solved

Due Week 3 and worth 100 points In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. Write a three to five (3-5) page paper, in which you: 1.Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. â—¦Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

2.Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. 3.Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users.

Provide a rationale for your chosen method. â—¦Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping? 4. Outline at least three (3) types of risks (including any regulatory risks) that your business faces.

Describe your company’s plan to mitigate such risk. â—¦Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage? 5.

Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) â—¦Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company?

Do you or other team members have previous experience in the food and beverage industry? â—¦Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality? â—¦Hints: What are your company’s opportunities? Does your segment have more demand than supply?

Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes? â—¦Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market?

If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats? 6.Format your assignment according to these formatting requirements: a.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. b.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. c.Cite the resources you have used to complete the exercise.

Note: There is no minimum requirement for the number of resources used in the exercise. The specific course learning outcomes associated with this assignment are: •Analyze the role of a company mission, vision, and objectives and the impact to business strategy. •Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals. •Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness. •Use technology and information resources to research issues in strategic management. •Write clearly and concisely about strategic management using proper writing mechanics.

Due Week 3 and worth 100 points In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non - alcohol ic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. Write a three to five () page paper, in which you: 1.Describe the trends in the non - alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Justify at least three (3) reasons why you have chose n this type of non - alcoholic beverage. ? Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate.

Consider the use of industry associations and search engines to find reliable, recent data. 2.Choose one (1) strategic position from the course text (pp. 142 – 143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non - alcoholic beverages. 3.Provide an overview of your company’s distribution channels.

Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. ? Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distr ibutors who will sell to resellers and fulfill their orders. If you are attempting to sell direct - to - consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

4. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. ? Hints: You may refer to the types of risk listed in the course text (pp. 148 – 149) as well as any risks not listed in the text.

Regulation weig hs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of Due Week 3 and worth 100 points In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five (3-5) page paper, in which you: 1.Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. ?Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate.

Consider the use of industry associations and search engines to find reliable, recent data. 2.Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. 3.Provide an overview of your company’s distribution channels.

Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. ?Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping? 4.

Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. ?Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of Refer to the Buena School District bus data. a. Refer to the maintenance cost variable.

Develop a box plot. What are the first and third quartiles? Are there any outliers? b. Determine the median maintenance cost. Based on the median, develop a contingency table with bus manufacturer as one variable and whether the maintenance cost was above or below the median as the other variable.

What are your conclusions? Up-tempo. “The power to do more.†Our mission is driven upon athletes needing an extra boost! We strive to satisfy consumer needs for superior quality and great tasting, natural and functional beverages. Range/Nature of Product or Services Offered: Up-tempo will offers all-natural sports/energy drink in five flavors.

Each 16oz bottle contains a generous amount of vitamins, minerals and nutrients the body can benefit from. Quality: Up-tempo uses organic green coffee bean and stevia leaf extract to compliment the natural fruit and vegetable flavors. Contains 0mg of caffeine and does not leave the consumer with side effects post consumption. Price: Pricing will be set at 1 to 2 dollars per bottle. Service: Up-tempo is guaranteed to provide the consumer with power, energy and focus to increase performance; whether in the place of business or being leisure time (i.e. training or sports).

Overall Relationship to Customer: Our product will be evaluated through our consumer. Orange, Pineapple, Mango, Grapefruit and Pomegranate being our starter flavors we plan to market various other flavors within the next two years or better via consumer preference. Management Style/Relationship to Employees: We will maintain both a Paternalistic and Democratic management style. We want all employees to be involved and feel a part of the team. Nature of Work Environment: To complement the Democratic/Paternalistic management style; our work environment will be that of fun and humorous.

Our facilities take pride in cleanliness, as well as safety for all employees. Relationship to Rest of Industry: At a projected annual growth rate of 5% between 2015 and 2018; the sports/energy drink market is steadily growing with lots of room for improvement. We at Up-tempo plan to match our competition and eventually take over the industry!! Up - tempo . “ The power to do more . †Our mission is driven upon athletes needing an extra boost!

We strive to satisfy consumer needs for superior qua lity and great tasting, natural and functional beverages. Range/Nature of Product or Services O ffe red: Up - tempo will offer s all - natural sports/ energy drink in five flavors . E ach 16oz bottle contains a generous amou nt of vitamins , minerals and nutrients t he body can benefit from. Quality: Up - tempo uses o rganic green coffee bean and stevia leaf ext ract to compliment the natural frui t a n d vegetable flavors . C ontain s 0 mg of caffeine and does not leave the consumer with side effects post consumption.

Price: Pricing will be set at 1 to 2 dollars per bottle. Service: Up - tempo is guaranteed to provide the c onsumer with power, e nergy and focus to increase performance ; whether in the place of business or being leisure time (i.e. training or sports). Overall Relationship to Customer: Our product will be eval u ated through our consumer. Orange, Pineapple, Mango, Grapefruit and Pomegranate being our sta rter flavors we plan to market various other flavors within the n ext two years or better via consumer preference. Management Style/Relationship to Employees: We will maintain both a Paternalistic and Democratic management style.

We want all employees to be involve d and feel a part of the team. Nature of Work Environment: To complement the Democratic/Paternalistic management style ; o ur work envir on m en t will be that of fun and humorous. Our facil i ties take pride in clean liness, as well as safety for all employees . Relationship to Rest of Industry: A t a projected annual growth ra te of 5% between and 2018; t he sports/energy drink market is steadily growing wit h lots of room for improvement. We at Up - tempo plan to match our competition and eventually take over the industry!!

Up-tempo. “The power to do more.†Our mission is driven upon athletes needing an extra boost! We strive to satisfy consumer needs for superior quality and great tasting, natural and functional beverages. Range/Nature of Product or Services Offered: Up-tempo will offers all-natural sports/energy drink in five flavors. Each 16oz bottle contains a generous amount of vitamins, minerals and nutrients the body can benefit from.

Quality: Up-tempo uses organic green coffee bean and stevia leaf extract to compliment the natural fruit and vegetable flavors. Contains 0mg of caffeine and does not leave the consumer with side effects post consumption. Price: Pricing will be set at 1 to 2 dollars per bottle. Service: Up-tempo is guaranteed to provide the consumer with power, energy and focus to increase performance; whether in the place of business or being leisure time (i.e. training or sports). Overall Relationship to Customer: Our product will be evaluated through our consumer.

Orange, Pineapple, Mango, Grapefruit and Pomegranate being our starter flavors we plan to market various other flavors within the next two years or better via consumer preference. Management Style/Relationship to Employees: We will maintain both a Paternalistic and Democratic management style. We want all employees to be involved and feel a part of the team. Nature of Work Environment: To complement the Democratic/Paternalistic management style; our work environment will be that of fun and humorous. Our facilities take pride in cleanliness, as well as safety for all employees.

Relationship to Rest of Industry: At a projected annual growth rate of 5% between 2015 and 2018; the sports/energy drink market is steadily growing with lots of room for improvement. We at Up-tempo plan to match our competition and eventually take over the industry!!

Paper for above instructions

Introduction

The non-alcoholic beverage industry is characterized by continuous innovation and evolving consumer preferences towards healthier and more functional options. One segment experiencing significant growth is the sports and energy drink category, particularly those that emphasize natural ingredients. Up-tempo, a brand dedicated to providing all-natural sports drinks, aims to capitalize on this trend. This paper will examine the current trends in the non-alcoholic beverage industry, justify the selection of all-natural sports drinks, outline the strategic position of Up-tempo, and provide an overview of distribution channels and associated risks. A comprehensive SWOT analysis will conclude the paper.

Current Trends in the Non-Alcoholic Beverage Industry

The non-alcoholic beverage market has seen exponential growth driven primarily by increased health consciousness among consumers, rising demand for functional beverages, and innovative product offerings (Mordor Intelligence, 2023). According to Grand View Research (2023), the global sports drink market is projected to reach USD 40 billion by 2030, growing at a CAGR of 11.8%. The growth is fueled by several factors, including:
1. Health and Wellness Movement: Modern consumers are becoming increasingly aware of the impact of diet on overall health. This has led to a preference for beverages with fewer artificial ingredients and more natural sources (Statista, 2023).
2. Functional Ingredients: The demand for drinks that offer additional health benefits, such as rehydration, energy provision, and vitamins, enhances the appeal of products like Up-tempo's (Nielsen, 2023).
3. Sustainability: Brands that adopt sustainable practices and eco-friendly packaging are gaining consumer loyalty, creating a more favorable perception of non-alcoholic beverages in general (International Journal of Consumer Studies, 2023).

Justification for Choosing All-Natural Sports Drinks

Given the current trends, three principal reasons underscore the choice of all-natural sports drinks for Up-tempo:
1. Market Growth Potential: The market for sports drinks is not only substantial but is also expanding as consumers are increasingly shifting from traditional sugary drinks to healthier alternatives. By entering this growing market, Up-tempo can position itself favorably against competitors, especially those focused on artificial ingredients.
2. Consumer Demand for Healthier Options: The trend towards healthier living provides Up-tempo with an opportunity to respond to consumer preferences for all-natural products. As a beverage that includes organic green coffee bean and stevia leaf extract, Up-tempo meets the market demand for functional beverages that do not compromise on taste or health benefits.
3. Differentiation and Niche Positioning: The all-natural segment, while competitive, is less saturated compared to traditional energy drinks. This gives Up-tempo a unique selling proposition, particularly for health-conscious consumers who are increasingly wary of the ingredients in their beverages (Statista, 2023).

Strategic Position

From the strategic positions outlined in the course text, I believe the best approach for Up-tempo is the Differentiation Strategy (Miller, 2023). This strategy focuses on distinguishing our products through unique features that appeal to health-conscious consumers. Specifically, Up-tempo's niche of offering all-natural ingredients without compromising on flavor creates a significant market advantage.

Implementation of the Differentiation Strategy

To implement this differentiation strategy, Up-tempo will focus on the following key approaches:
1. Quality Messaging: Clear communication emphasizing the all-natural ingredients and functional benefits will be central to marketing tactics. This will resonate with consumers looking for healthful beverage choices.
2. Brand Partnerships: Collaboration with fitness influencers, nutritionists, and wellness bloggers can elevate brand visibility and promote the unique aspects of Up-tempo, thereby appealing directly to the target demographic.
3. Product Range Expansion: As consumer preferences evolve, Up-tempo will strive to expand its flavor offerings based on consumer feedback and market trends, ensuring the brand remains relevant and exciting.

Company Distribution Channels

Up-tempo will primarily use a multi-channel distribution strategy to ensure the product reaches a diverse range of consumers efficiently. Key elements of this strategy include:
1. Retail Partnerships: Agreements with grocery stores, health food retailers, and fitness centers to make the product accessible to consumers in various environments. This method ensures that the product is available where consumers are likely to purchase.
2. Online Sales: Establishing an e-commerce platform for direct-to-consumer sales will allow Up-tempo to reach customers who prefer online shopping. Using subscription models can enhance customer retention and create predictable revenue streams (Euromonitor International, 2023).
3. Event Sponsorships: Participating in sporting events, marathons, and fitness expos to provide product samples and direct engagement with potential consumers. This approach also enhances brand awareness and aligns with the health-focused audience.

Rationale for Chosen Methods

This mixed distribution strategy accommodates various consumer purchasing behaviors, ensuring that Up-tempo is well-positioned to maximize accessibility and brand visibility. Furthermore, the combination of traditional retail and e-commerce provides dual exposure—fulfilling immediate consumer needs while building a loyal online customer base (Statista, 2023).

Risk Outline

Every business venture carries inherent risks. For Up-tempo, several critical risks must be addressed:
1. Regulatory Risks: The beverage industry is subject to strict regulations regarding labeling, health claims, and ingredient sourcing. Non-compliance can lead to substantial legal repercussions and loss of consumer trust (Food and Drug Administration, 2023).
2. Market Competition: Established brands dominate the energy drink market, posing significant obstacles for new entrants like Up-tempo. Intense competition can lead to price wars, eroding profit margins (Nielsen, 2023).
3. Supply Chain Vulnerabilities: Reliance on specific suppliers for organic ingredients exposes Up-tempo to supply chain disruptions, affecting product availability (McKinsey & Company, 2023).

Risk Mitigation Strategies

1. Compliance Team: Establishing a dedicated regulatory compliance team to ensure Up-tempo meets all necessary industry regulations and standards.
2. Competitive Analysis: Continuously analyzing competitor strategies to identify gaps in the market that Up-tempo can exploit, such as underserved demographics or emerging trends.
3. Diversifying Suppliers: Establishing relationships with multiple suppliers to mitigate the risk of supply chain disruptions, ensuring consistent product availability.

SWOT Analysis

| Strengths | Weaknesses |
|---------------------------------------------|---------------------------------------------|
| Strong brand vision and mission | Limited initial market presence |
| Unique selling proposition (all-natural) | Dependent on niche market |
| Focus on sustainability | Higher production costs |
| Opportunities | Threats |
|-----------------------------------------------|---------------------------------------------|
| Growth in health-conscious consumer segment | Intense competition from established brands |
| Emerging markets for natural beverages | Regulatory challenges |
| Potential for product line expansion | Vulnerabilities in supply chain |

Conclusion

In conclusion, by capitalizing on current trends within the non-alcoholic beverage industry, Up-tempo is well-positioned to capture a growing market share in the all-natural sports drink segment. By adopting a differentiation strategy, utilizing multi-channel distribution, and proactively addressing risks, Up-tempo can secure a competitive advantage. Through diligent market analysis and adherence to consumer preferences, Up-tempo has the potential to transform the sports drink landscape with its commitment to health and natural ingredients.

References

1. Grand View Research. (2023). Sports Drink Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030.
2. International Journal of Consumer Studies. (2023). Sustainability in the Beverage Industry: Trends and Consumer Sentiments.
3. McKinsey & Company. (2023). The Supply Chain Disruption: How Companies Can Adapt.
4. Miller, A. P. (2023). Strategic Management: Concepts and Tools for the Hospitality Industry.
5. Mordor Intelligence. (2023). Global Sports Drink Market - Growth, Trends, and Forecast (2023 - 2030).
6. Nielsen. (2023). Natural Ingredients Drive Beverage Sales Growth.
7. Statista. (2023). Trends in the Sports Drink Market: Global Insights.
8. Food and Drug Administration. (2023). Labeling & Nutrition: Food Labelling Regulations.
9. Euromonitor International. (2023). E-Commerce in the Beverage Industry.
10. Market Research Future. (2023). Sports Drink Market Research Report—Forecast to 2030.