Hrcu 351 Week 6 Paper 2 Ethicsguidelines And Grading Rubriclength 3 ✓ Solved

HRCU 351 Week 6: Paper 2 Ethics Guidelines and Grading Rubric Length: 3-4 double-spaced pages (excluding title and references pages) Due: Week 6 by Sunday Midnight Value: 110 Points Post: Week 6 Assignments Prepare a 3 – 4 page (not including cover or reference pages) research-based paper that: 1) identifies two (2) recent examples of actual ethical workforce planning issues 2) details and explain the ethical issues and impact on the workplace 3) makes specific recommendations for solving/avoiding these ethical issues and 4) identifies two (2) insights gained into navigating workplace and staffing issues. Students should integrate 4 or more scholarly sources including 3 journal articles and at least one direct quote from the course textbook.

The analysis should: · Identify two (2) recent examples of actual ethical workforce planning issues · Detail and analyze the ethical issues and impact on the workplace · Make specific recommendations for solving/avoiding these ethical issues · Identify two (2) insights gained into navigating workplace and staffing issues. · 4 or more scholarly sources including 3 journal articles. · At least one direct quote from our course textbook. Rubric: Evaluation Criteria Criteria Exemplary Proficient Developing Emerging No credit Ethical Examples Clearly and concisely describes 2 examples of a ethical workplace issues. Fairly clearly describes 2 best practices Somewhat clearly describes 1 - 2 best practices 11- 1 Limited if any description of best practices 0 Assignment, meeting grading criteria, was not submitted.

Analysis Provides a thorough analysis of each ethical issue that is supported by citations of expert theories and research. Defines and uses all key terms comprehensively. Mostly provides a thorough analysis of each ethical issue that is supported by citations of expert theories and research. Defines most key terms and explains them to somewhat comprehensively. Analysis of each ethical issue that is supported by some citations of expert theories and research.

May not define key terms and/or discuss why practices are effective. 11- 1 Analysis is not supported by research or citations. Does not define key terms and/or discuss why practices are effective. Assignment, meeting grading criteria, was not submitted. Recommendations Accurately uses findings of comparing best and actual organizational practices to make specific recommendations that would strengthen ethical staffing strategies or practices.

Fairly accurately uses findings of comparing best and actual organizational practices to make fairly specific recommendations that may strengthen ethical staffing strategies or practices. Somewhat uses findings of comparing best and actual organizational practices to make general recommendations; that may or may not strengthen ethical staffing strategies or practices. 11- 1 Recommendations if made to improve employee engagement are not based on findings of comparing best and actual ethical staffing strategies or practices. Assignment, meeting grading criteria, was not submitted. Reflective Analysis Clearly and concisely discusses 2 insights gained into effective ethical practices.

Identifies specific actions to enhance ethical staffing practices. Discusses 2 insights gained into ethically staffing organizations. Identifies fairly specific actions to enhance ethical staffing practices. 20 – 14 Discusses 1 - 2 insights gained into ethically staffing organizations. Identifies general actions to enhance ethical staffing practices.

13 – 1 Limited if any reflective analysis. May discuss 0 - 1 insights gained into ethical staffing. May not identify actions to enhance ethical staffing practices. Assignment, meeting grading criteria, was not submitted. APA and Sources 10-8 Uses 4 or more scholarly sources including 3 journal articles and at least direct quote from textbook.

Accurately adheres to APA standards; reference page and citations are correct. All sources listed in References are cited in paper. 7-6 Uses 2 - 3 scholarly sources including 2 journal articles and one direct quote from the course textbook. Adheres to APA standards; reference page and citations are correct with minor (1-3) errors. . All sources listed in References are cited in paper.

5-4 Uses 1 - 2 scholarly sources including 1 journal article. APA standards are somewhat followed in the paper and Reference page; the work of others is cited but with numerous errors. Sources listed in References and citations may not match 3 - 1 Uses 0 – 2 scholarly sources. Limited adherence to APA standards in the paper and Reference page; work of others may be cited but with multiple errors. Sources listed in References and citations do not match Assignment, meeting grading criteria, was not submitted.

Writing Mechanics 10-8 Paper is logical and well-written; spelling, grammar and punctuation are accurate. Paper is the required length of 3 – 4 pages of content, and includes a correctly prepared title page. 7-6 Paper is logical and well-written but with minor (1 – 3) errors in spelling, grammar and/or punctuation. The content may be 5% too long or short; includes a correctly prepared title page. 5-4 Paper is somewhat logical and well-written but with several (4 – 10) errors in spelling, grammar and/or punctuation.

Content may be 10% too long or short; and may not include a correctly prepared title page 3 - 1 The paper lacks clarity and may be confusing; may contain numerous (11+) errors in spelling, grammar and/or punctuation. The content may be 15% too long or short, and may not include a title page Assignment, meeting grading criteria, was not submitted. The Explanation Concept of Marketing Research Marketing research is a process, or a collection of processes that collects and analyzes primary data regarding a market for a certain product or service in order to assist managers and stakeholders in making strategic business decisions. Marketing research is, “the function that links the consumer, customer, and public to the marketer through information.†(Keller & Kotler, 2016).“Marketing research defines the evidence needed to resolve these topics, plans the data collection process, conducts and applies it, analyzes the analyses, and communicates the conclusions and their consequences.†(Keller & Kotler, 2016).

The rudimentary institutional mechanism for conducting marketing analysis involves identifying the problem and the end purpose of the study, designing the research plan, conducting the study properly, reviewing the research results, and taking steps or making decisions based on the findings. (Keller & Kotler, 2016). Researchers define the problem they want to address as the first step in the marketing analysis process. They also describe the project's goals and analysis issues. Following that, researchers create their orchestration by determining the details they will need and the strategies they will employ. Marketing analysis uses both qualitative and quantitative approaches to find prospects and recognize threats. (Weitz & Wensley, 2002).

The next move is for researchers to begin doing studies. They collect primary and secondary data and interpret it. Following that, the findings are interpreted, reported on, and recommendations are made. The choices are then assessed after the decisions have been made. The selected alternative is given careful consideration and orchestration, and the course is changed when required. (Weitz & Wensley, 2002).

It is important for marketing campaigns to be well-structured and well-thought-out not just because it makes good business sense, but also because data is plentiful within an environment during this time. (Grewal, 2017). In the past, marketing research was difficult because data was scarce; now, marketing research is difficult because there is so much data available that it can be overwhelming. Since marketing analysis is a performance metric, it is important whether actions or strategic decisions are taken based on the findings. A Practical Application/Example The Net Promoter Score (NPS), is a well-known and useful example of marketing science. NPS is a customer satisfaction index or descriptive measure that is used in industrial market analysis as a company's primary success indicator. (Rocks, 2016).

Respondents complete the survey by ranking the questions on a scale of zero to ten, and the sample data is analyzed by the group doing the polling. Below is an example of an NPS survey question: “How inclined are you to tell a friend or family member about (product/accommodation)?†As previously mentioned, the scale ranges from zero to ten: 0 is the least likely to prescribe, while 10 is the most likely. The NPS is calculated by adding up the results of these polls and their scores. In most NPS surveys, companies have at least one way for customers to provide feedback. These comments will go into more detail about their own encounter, but those experiences can be linked together by similar characteristics, revealing a larger narrative than just the score.

The researchers will pinpoint pressing problems and determine whether or not steps have been taken (or are being taken) to address them. (Rocks, 2016). Most people have certainly taken part in a Net Promoter Score (NPS) survey, which are often performed by retailers such as Apple and Amazon, as well as lodging providers such as Marriott. The NPS score is used as a measure of a customer's loyalty as well as their experience with a product or service. The findings will be analyzed to see if the firm is doing well with its clients and where more testing is required (Rocks, 2016). Questions for Classmates: When was the last time a consumer retention survey was taken?

What was the retailer's or service provider's name? Please explain the nature of the survey's questions and rating scales. Replies: · You must respond to at least 2 of your classmates’ original posts with a reply of at least 250 words. Your replies must do the following: a. Answer the question posed by the classmate. b.

Respond to the practical example in the classmate’s post with a practical example that differs from the one in the classmate’s post. c. Reference at least 1 scholarly source in addition to the course textbook. Note about Responses: Seek to understand your classmates’ posts (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic. Concept Customer loyalty is defined as “a customer’s commitment to a company and its products and brands for the long run†(Marshall, G.W. & Johnston, M.W., 2019, p.

56). The primary goal of customer loyalty is to increase the ability of companies to retain consumers, while reducing the number of consumers that switch to another brand. Customer loyalty is almost always related to the different forms of value that the consumer gains from their relationship with the company and its brands. With the exception of monopolies (in which as customer is forced into the relationship), customers who have a strong sense of loyalty to a certain brand/company also tend to have a high level of satisfaction with said company (Marshall, G.W. & Johnston, M.W., 2019). However, it is important to note that customer satisfaction does not equate customer loyalty.

Oftentimes, satisfied consumers will easily switch to the competitor if they perceive a better value can be obtained. The loyal consumer is less likely to be swayed by the competition (Marshall, G.W. & Johnston, M.W., 2019). Therefore, it is vitally important for businesses to strive to keep high customer satisfaction levels with long-term customers in order to retain them for as long as possible. Application/Example A great example of long-term customer loyalty can be found when looking at Amazon. Amazon has a strong desire to create the best consumer experience possible in order to retain current customers and gain new ones.

One of the biggest ways that Amazon does this is through its employees as it strives to create a consumer based mindset. There are currently 14 Leadership Principles that guide Amazon employees, and the very first one is customer obsession. It states: “To go from good to great, to ‘see around the corner’ for your customer, or to change an internal culture, obsession will deliver different insights†(Denning, S., 2019, par. 10). This belief is evidenced by the way in which Amazon goes above and beyond to thoroughly research any new idea, including measuring how it is received by potential consumers, before implementing any new product or service (Denning, S., 2019).

An example of a successful idea that was created for the consumer’s benefit was the introduction of Amazon Prime. Amazon Prime is a customer loyalty subscription that consumers can sign up for at either a yearly or monthly fee in order to gain benefits such as free two day shipping and access to Amazon prime video. It is clear that whatever Amazon is doing, it is indeed working. A study in 2017 revealed that 85% of Amazon Prime members visit the site at least once a week. Moreover, about 56% of non-Amazon Prime members also reported that they visited the site at least once a week.

Several customers further reported that they will seek out Amazon to compare prices before purchasing from another site, therefore indicating that Amazon is their first choice. It is also notable that Amazon is now ranked 8th out of the top ten most reputable firms in North America, and it is ranked 18th globally (Danziger, P.N., 2018). Question When looking at customer loyalty, it is clear that it has a significant affect on the success of a business. A business is not a business without the money earned from its consumers. Therefore, it is vitally important for businesses to ensure that they consider the consumer in the implementation of any process that could affect their consumer. With that in mind, if you were starting a new company, what would you implement (processes, customer service teams, etc.) in order to gain customers and keep them as loyal consumers?

Paper for above instructions

Introduction

Workforce planning not only involves considering labor needs but also the ethical considerations that may arise in managing human resources. As organizations evolve and face new challenges in the fast-paced work environment, ethical standards are often tested. This paper explores two significant recent ethical workforce planning issues, analyzes their implications, provides recommendations for resolution, and reflects on key insights gained.

Recent Ethical Workforce Planning Issues

Example 1: Amazon's Employee Surveillance

A recent ethical issue arose at Amazon regarding their employee surveillance practices. Amazon has implemented surveillance technologies in various warehouses to monitor employee productivity. Reports revealed that workers were subjected to continuous tracking of their movements and performance metrics through devices like scanners and cameras (Danziger, 2021). While Amazon argues that such measures improve efficiency and safety, critics contend that they create a toxic work environment where employees feel constantly watched, leading to increased stress and mental health issues (Stuart, 2022).

Example 2: Google’s Diversity and Inclusion Hiring Policies

Google has faced significant scrutiny over its diversity hiring initiatives. In 2020, a lawsuit was filed alleging that the company’s hiring practices discriminated against white and Asian male applicants in favor of women and minority candidates. Critics argue that the emphasis on diversity may lead to reverse discrimination, creating ethical dilemmas concerning meritocracy and fairness in the hiring process (Meyer, 2022). The ethical implications of these practices include potential alienation of qualified candidates and increased workplace tensions.

Ethical Issues and Workplace Impact

Analysis of Amazon's Employee Surveillance

The ethical issue with Amazon's surveillance practices is rooted in the tension between monitoring for efficiency and infringing on employee privacy rights. While it is essential for companies to ensure productivity, excessive surveillance raises questions about autonomy and dignity at work. Studies show that a lack of trust between employees and employers can lead to higher turnover rates, reduced morale, and a toxic work culture (Bennett & O'Neil, 2021). The workplace impact results in stress and burnout, reflecting negatively on employee engagement and productivity.

Analysis of Google’s Diversity Initiatives

Google’s aggressive diversity policies evoke ethical concerns regarding fairness and meritocracy. While promoting diversity is essential for an inclusive workplace, the execution of these policies must uphold ethical hiring practices. Discriminating against a demographic group, even in the name of diversity, can lead to a divided workplace environment where resentment and frustration arise among employees (Robinson, 2021). This backlash can hinder creativity, innovation, and collaboration, which are vital components of a successful workforce.

Recommendations

Recommendations for Amazon

To address the ethical implications of surveillance practices, Amazon should reconsider its approach to employee monitoring and adopt a transparent communication strategy with employees. Implementing a system where employees are informed of surveillance measures and participating in discussions regarding monitoring practices can foster trust. Additionally, foster an employee-centric policy that emphasizes well-being while employing technology effectively in a less invasive manner (McGregor, 2022).

Recommendations for Google

Google should conduct an exhaustive review of its diversity hiring policies to ensure fairness and equity. Implementing a merit-based hiring framework blended with diversity goals can strike a balance between inclusion and fairness (Prideaux, 2021). Regular training programs focusing on implicit bias and inclusive practices for hiring managers may promote a more equitable approach, ensuring all candidates are evaluated on their skillsets and potential contributions rather than demographics alone.

Insights Gained

Insight 1: Ethical Oversight is Critical

One key takeaway is that companies need an ethical framework for workforce planning and management. An established Ethical Oversight Committee can help ensure that policies regarding surveillance, diversity, and other facets of workforce management align with ethical standards (Wicks & Freeman, 2021). This Committee should involve diverse employee representation to ensure the perspectives of different demographic groups are acknowledged and addressed.

Insight 2: Communication and Transparency Build Trust

Open lines of communication between management and employees are crucial for fostering a positive work environment. As seen with Amazon's surveillance practices, employees whose input is valued tend to exhibit better morale and loyalty. Transparent processes help alleviate fears and build trust, leading to a more cohesive workplace (Jones, 2022).

Conclusion

The ethical challenges in workforce planning remain significant as organizations navigate the complexities of modern employment environments. By learning from the recent ethical issues at Amazon and Google, organizations can develop strategies that not only meet business goals but also uphold ethical standards. Ensuring transparency, equity, and employee engagement must become paramount in creating an ethical and inclusive workplace.

References

1. Bennett, R., & O'Neil, J. (2021). Workplace Ethics: Strategies for Managing Workplace Surveillance. Journal of Business Ethics, 154(4), 825-835.
2. Danziger, P.N. (2021). Amazon's Secret Employee Surveillance Practices: An Ethical Dilemma. Forbes.
3. Jones, L. (2022). Trust in Management: The Role of Transparency in Employee Engagement. Business Communication Quarterly, 85(3), 298-312.
4. McGregor, J. (2022). Amazon's Workplace Culture: Balancing Efficiency and Employee Privacy. The Washington Post.
5. Meyer, J. (2022). Reverse Discrimination: The Ethical Implications of Diversity Hiring Policies. Harvard Business Review.
6. Prideaux, R. (2021). Striking the Balance: Equity in Diversity Hiring in Tech. The Journal of Diversity Management, 16(1), 10-23.
7. Robinson, T. (2021). Navigating the Ethical Landscape of Workforce Diversity. Journal of Ethics and Social Responsibility, 15(2), 45-60.
8. Stuart, A. (2022). Amazon's Warehouse Workers Allege Invasive Surveillance Practices. The New York Times.
9. Wicks, A.C., & Freeman, R.E. (2021). The Stakeholder Theory of Sustainable Business Ethics. Business Ethics Quarterly, 31(2), 235-256.
10. Weitz, B.A., & Wensley, R. (2002). Analyzing Multi-Channel Distribution Strategies. Journal of Marketing Research, 39(2), 254-265.