India’s Hottest Adult Concept Store! Fulfilling Fantasies… CleoNova Ventures Pvt Ltd. New Delhi [email protected] , CLEONOVA FANTASY BOX Cleonova Ventures Pvt. Ltd. Highest population growth Isn't that good enough reason to believe that India loves to have sex.

We are just trying to help you do it in STYLE! Why Cleonova came into existence? Youngest population what do young people do? Yes, they have sex among other things Growing middle class What do middle class people do differently? They spend more on lifestyle as income levels go up.

What is lifestyle without a fun sex life? WHY WE THINK SO: THOSE WERE THE COMMERCIALS, NOW THE FUN REASON: You too have a right to have an awesome sex life (read: Leave us out of all this “Sex is a taboo†thingy) Art of seduction can increase the beauty of love manifold India is a culturally rich nation and our culture among many things did teach us something about sex (read : Kamasutra) Your partner is as amazing( actually much better when you discover) as your neighbor, just give it a try in a different way We do not propose to take it to the streets to support sex but we sure should respect and enjoy sexuality in the hides of our bedrooms We don’t think that we alone will move mountains but imagine if we all thought and felt the same way and started respecting/enjoying our relationships at home and started being happy instead of being hypocrite.

IMAGINE! We do believe that increasing sex crime (not just the infamous rape cases but all reported and unreported instances of demand for sexual favors at work-place, child abuse, cheating on one’s partner)in the country has something to do with dissatisfaction at home and hence the accumulated frustration (we are not saying this is the only reason) We are an E-commerce business offering premium sexual wellness products in India Add fun to monogamous relationship! Company Mission What we do? Passionate & capable Team 3 Anshul Garg - Co-Founder, Product and Growth Corporate strategy manager at Samsung India(7+years) MBA (IMT-Ghaziabad) Kriti Bansal - Co-Founder, Finance Investment Banker in SF, California (7+ years) MSc Finance(GGU, SF) Manu Chauhan - Product Advisor Indian Psychology Lecturer at University of Delhi Doctoral Research Scholar at Delhi University Gyanendra Singh, Marketing Product and Marketing head at Wings Biotech (10+years) MBA (IIM-B) and Engineering (IIT-R) Param Krish - Technology Advisor Technology enthusiast, exited successfully from his tech start-up 22 years of cross-functional Senior leadership experience in IT Other Team highlights Total team of 12 including 4 Digital marketing & PR experts, 2 handling logistics & vendors 3 field sales agents Fractional, Product driven & unorganized industry Customer Problem Industry in nascent stage Unavailability of product Incomplete experience leads to dissatisfaction No Bundling Sex is still a taboo in Indian society Fear of Judgment Customer does not know how to use the product Lack of Product knowledge Lack of time & innovation Unfulfilling sex life Right Timing Cleonova Ventures Pvt.

Ltd. It is said that TIMING is one of the biggest difference between successful and failed start-ups . Indian Sexual Wellness Industry in High Growth Trajectory -Experiencing rapid growth since 2014 and expected to grow at CAGR of 35% -Initial market awareness created by competitors since 2013, ripe opportunity to build on that Favorable Indian Demographics -Youngest population in the world with approx. 800 million people below 35 years of age - Urbanization, rising middle class, increasing lifestyle spending, busy lifestyle Rise of Internet -India crossed USA to have 2nd largest internet user base in the world with 560 million users Currently more than 330 million online shoppers, expect to grow exponentially by 2025 -E-commerce & mobile tech firms like flipkart and Ola are household names like Tata and Birla in the past Initial acceptance received by Subscription Commerce -SubCom businesses like birch box, bark box, one dollar club etc. have registered exponential growth since 2010 across western world -Success of Fabbag.com, MyEnvyBox, MSMbox have validated the acceptance of subscription commerce by Indian customer Simple Solution Cleonova Ventures Pvt.

Ltd. 2021 CleoNova Fantasy box – Sexual Wellness Subscription Handpicked products -Well Researched product bundle -Role cards included in box with instructions to use Online Shopping & Discreet Shipping Ease of shopping No Fear of judgment Top International brands at deep discounts Safe, exclusive and best products in the industry at 20%-50% discount on MRP SUBSCRIBE Automate your purchase for sexual wellness Surprise Each month’s box will have a unique surprise fantasy ranging from romantic to role play Market Opportunity 0 Billion SWI worldwide ( Billion SWI India (2025) Fabbag.com SubCom market validated in India Imbesharam.com Branded SWI product market validated in India Subscription Commerce (SubCom) Rapid growth since 2015 worldwide Bringing Customer Experience to product driven Sexual wellness Industry(SWI) Business Roadmap 8 E-commerce (Completed) Import of goods Web sales Subscription Commerce (Planned for current Year) Ideation and curation of boxes Available for sales Wholesale and Distribution Wholesale of products to pharmacies Channel sale of CleoNova erotic apparel Make In India Designing adult card/board games Manufacturing through third party TEAM MARKETING LOGISTICS Initial Target Customer Segment 9 Top cities used : Mumbai Metropolitan, Delhi NCR, Chennai, Bangalore, Hyderabad, Pune, Kolkata, Ahmedabad- Surat, Coimbatore, Ludhiana Approx.

50 million addressable population (Apop) Primarily couples - Married or about to get married Tier - 1 Cities 20-40 years old Income > 5 lacs pa Current Business Status Supply from Top International brands Supply agreements with vendors across USA, UK, China, HK and India Cleonova Ventures Pvt. Ltd. Social Media Marketing - 1M+ outright on social media – FB, Insta, YouTube, Twitter, Pinterest and Quora - More than 30 original articles on website blog per month Service vendor agreements - Vendors in place for regulatory compliance for the import of products CHA, Freight forwarder and courier partners in place Business so far 400 online orders per monthly with Rs 2200 average ticket size Fully operational website with more than 500+ live products More than 20000 Unique monthly visitors on the website More than 3000 unique paying customers in past 6 months In-house intimate-apparel brand launched fulfilling wholesale orders in North India Competition Size Brand value/ customer focus *We have included players who are in sexual wellness category.

Some are in categories that we do not intend to explore presently. Some other players: Cupid villa, Itzpleasure,Adultproductindia.com, deluxtoys.com, sextoysindia etc. Annual Revenue($M) Average Monthly orders k 3-5k 8-10k Most players offer same brands and products Price is the primary competing ground Minimal marketing to stay low profile Major categories : Condoms, Lubricants, herbal and performance enhancement products, erotic lingerie, adult toys, bondage accessories, adult games (card/board) Few import products and others procure from them hence loose competitive edge Due to large addressable population, each get good share without being price competitive Profit margins range from 30-200% Key Industry features Cleonova Ventures Pvt.

Ltd. SEXY. ROMANTIC. EFFORTLESS. DISCREET.

DELIVERED TO YOUR DOOR. Promote healthy relationship Help couples rebuilt love and intimacy in a relationship Aim to reduce disloyalty in relationship and sex crime In India, intimacy and sexual connect is lost within 2-5 years of marriage. After that it is more about kids, paying the bills and family issues. Love is there but in bits and pieces. - a renowned clinical psychologist Unique Customer Experience – Product differentiation/Barriers to entry Curated box Premium products Product knowledge Role cards with instructions to live the fantasy Surprise Enable discovery of new brands and products Limited SKUs, low inventory Repeat sales and predictable revenue stream Knowledge will drive consumption and hence early adaption Higher basket value as against single product sale More targeted marketing is possible Cross selling of single products through E-commerce portal Unique(premium) brand perception and recall Legal and regulatory Most competitors are E-commerce players offering similar products.

Enjoy little brand value Careful selection of categories which are mostly OTC products Maintain distance from products that are still in legal grey area Business perspective Society How are we different? Financial Projections* and Ask Looking for 24 months financing (M) to launch subscription business and break-even Milestones Pre-launch Launch Steady Growth 25% 30% 16% New Launch M Funding

Indias Hottest Adult Concept Storefulfilling Fantasieswwwcleonova

India’s Hottest Adult Concept Store! Fulfilling Fantasies… CleoNova Ventures Pvt Ltd. New Delhi [email protected] , CLEONOVA FANTASY BOX Cleonova Ventures Pvt. Ltd. Highest population growth Isn't that good enough reason to believe that India loves to have sex.

We are just trying to help you do it in STYLE! Why Cleonova came into existence? Youngest population what do young people do? Yes, they have sex among other things Growing middle class What do middle class people do differently? They spend more on lifestyle as income levels go up.

What is lifestyle without a fun sex life? WHY WE THINK SO: THOSE WERE THE COMMERCIALS, NOW THE FUN REASON: You too have a right to have an awesome sex life (read: Leave us out of all this “Sex is a taboo†thingy) Art of seduction can increase the beauty of love manifold India is a culturally rich nation and our culture among many things did teach us something about sex (read : Kamasutra) Your partner is as amazing( actually much better when you discover) as your neighbor, just give it a try in a different way We do not propose to take it to the streets to support sex but we sure should respect and enjoy sexuality in the hides of our bedrooms We don’t think that we alone will move mountains but imagine if we all thought and felt the same way and started respecting/enjoying our relationships at home and started being happy instead of being hypocrite.

IMAGINE! We do believe that increasing sex crime (not just the infamous rape cases but all reported and unreported instances of demand for sexual favors at work-place, child abuse, cheating on one’s partner)in the country has something to do with dissatisfaction at home and hence the accumulated frustration (we are not saying this is the only reason) We are an E-commerce business offering premium sexual wellness products in India Add fun to monogamous relationship! Company Mission What we do? Passionate & capable Team 3 Anshul Garg - Co-Founder, Product and Growth Corporate strategy manager at Samsung India(7+years) MBA (IMT-Ghaziabad) Kriti Bansal - Co-Founder, Finance Investment Banker in SF, California (7+ years) MSc Finance(GGU, SF) Manu Chauhan - Product Advisor Indian Psychology Lecturer at University of Delhi Doctoral Research Scholar at Delhi University Gyanendra Singh, Marketing Product and Marketing head at Wings Biotech (10+years) MBA (IIM-B) and Engineering (IIT-R) Param Krish - Technology Advisor Technology enthusiast, exited successfully from his tech start-up 22 years of cross-functional Senior leadership experience in IT Other Team highlights Total team of 12 including 4 Digital marketing & PR experts, 2 handling logistics & vendors 3 field sales agents Fractional, Product driven & unorganized industry Customer Problem Industry in nascent stage Unavailability of product Incomplete experience leads to dissatisfaction No Bundling Sex is still a taboo in Indian society Fear of Judgment Customer does not know how to use the product Lack of Product knowledge Lack of time & innovation Unfulfilling sex life Right Timing Cleonova Ventures Pvt.

Ltd. It is said that TIMING is one of the biggest difference between successful and failed start-ups . Indian Sexual Wellness Industry in High Growth Trajectory -Experiencing rapid growth since 2014 and expected to grow at CAGR of 35% -Initial market awareness created by competitors since 2013, ripe opportunity to build on that Favorable Indian Demographics -Youngest population in the world with approx. 800 million people below 35 years of age - Urbanization, rising middle class, increasing lifestyle spending, busy lifestyle Rise of Internet -India crossed USA to have 2nd largest internet user base in the world with 560 million users Currently more than 330 million online shoppers, expect to grow exponentially by 2025 -E-commerce & mobile tech firms like flipkart and Ola are household names like Tata and Birla in the past Initial acceptance received by Subscription Commerce -SubCom businesses like birch box, bark box, one dollar club etc. have registered exponential growth since 2010 across western world -Success of Fabbag.com, MyEnvyBox, MSMbox have validated the acceptance of subscription commerce by Indian customer Simple Solution Cleonova Ventures Pvt.

Ltd. 2021 CleoNova Fantasy box – Sexual Wellness Subscription Handpicked products -Well Researched product bundle -Role cards included in box with instructions to use Online Shopping & Discreet Shipping Ease of shopping No Fear of judgment Top International brands at deep discounts Safe, exclusive and best products in the industry at 20%-50% discount on MRP SUBSCRIBE Automate your purchase for sexual wellness Surprise Each month’s box will have a unique surprise fantasy ranging from romantic to role play Market Opportunity $200 Billion SWI worldwide ( $40 Billion SWI India (2025) Fabbag.com SubCom market validated in India Imbesharam.com Branded SWI product market validated in India Subscription Commerce (SubCom) Rapid growth since 2015 worldwide Bringing Customer Experience to product driven Sexual wellness Industry(SWI) Business Roadmap 8 E-commerce (Completed) Import of goods Web sales Subscription Commerce (Planned for current Year) Ideation and curation of boxes Available for sales Wholesale and Distribution Wholesale of products to pharmacies Channel sale of CleoNova erotic apparel Make In India Designing adult card/board games Manufacturing through third party TEAM MARKETING LOGISTICS Initial Target Customer Segment 9 Top cities used : Mumbai Metropolitan, Delhi NCR, Chennai, Bangalore, Hyderabad, Pune, Kolkata, Ahmedabad- Surat, Coimbatore, Ludhiana Approx.

50 million addressable population (Apop) Primarily couples - Married or about to get married Tier - 1 Cities 20-40 years old Income > 5 lacs pa Current Business Status Supply from Top International brands Supply agreements with vendors across USA, UK, China, HK and India Cleonova Ventures Pvt. Ltd. Social Media Marketing - 1M+ outright on social media – FB, Insta, YouTube, Twitter, Pinterest and Quora - More than 30 original articles on website blog per month Service vendor agreements - Vendors in place for regulatory compliance for the import of products CHA, Freight forwarder and courier partners in place Business so far 400 online orders per monthly with Rs 2200 average ticket size Fully operational website with more than 500+ live products More than 20000 Unique monthly visitors on the website More than 3000 unique paying customers in past 6 months In-house intimate-apparel brand launched fulfilling wholesale orders in North India Competition Size Brand value/ customer focus *We have included players who are in sexual wellness category.

Some are in categories that we do not intend to explore presently. Some other players: Cupid villa, Itzpleasure,Adultproductindia.com, deluxtoys.com, sextoysindia etc. Annual Revenue($M) Average Monthly orders k 3-5k 8-10k Most players offer same brands and products Price is the primary competing ground Minimal marketing to stay low profile Major categories : Condoms, Lubricants, herbal and performance enhancement products, erotic lingerie, adult toys, bondage accessories, adult games (card/board) Few import products and others procure from them hence loose competitive edge Due to large addressable population, each get good share without being price competitive Profit margins range from 30-200% Key Industry features Cleonova Ventures Pvt.

Ltd. SEXY. ROMANTIC. EFFORTLESS. DISCREET.

DELIVERED TO YOUR DOOR. Promote healthy relationship Help couples rebuilt love and intimacy in a relationship Aim to reduce disloyalty in relationship and sex crime In India, intimacy and sexual connect is lost within 2-5 years of marriage. After that it is more about kids, paying the bills and family issues. Love is there but in bits and pieces. - a renowned clinical psychologist Unique Customer Experience – Product differentiation/Barriers to entry Curated box Premium products Product knowledge Role cards with instructions to live the fantasy Surprise Enable discovery of new brands and products Limited SKUs, low inventory Repeat sales and predictable revenue stream Knowledge will drive consumption and hence early adaption Higher basket value as against single product sale More targeted marketing is possible Cross selling of single products through E-commerce portal Unique(premium) brand perception and recall Legal and regulatory Most competitors are E-commerce players offering similar products.

Enjoy little brand value Careful selection of categories which are mostly OTC products Maintain distance from products that are still in legal grey area Business perspective Society How are we different? Financial Projections* and Ask Looking for 24 months financing ($10M) to launch subscription business and break-even Milestones Pre-launch Launch Steady Growth 25% 30% 16% New Launch $10M Funding $2.5M (IT) $3M (Marketing and Business Development) $1.6M (Contingency Reserve)* 5% $0.5M (Admin and Operations) 24% $2.4M Contingency Reserve* - WC for Inventory and IT if we grow as per optimistic projections Expected Revenue** - Conservative projection $11.3M $11.3M (Expected Revenue)** $1.2M $1.2M (EBITDA) Revenue Forecast (Working capital) Timeline - 2 Year Plan Past 24 months E-commerce set-up E-commerce and Subscription Commerce Completed Planned Launch of CLASSIC subscription box Send out first batch of boxes Pre-launch preparation Launch of Economy and Luxury Subscription Boxes Planned Financial Break-even Time in Months Launch of Special one-time boxes Appendix Cleonova Ventures Pvt.

Ltd. Planned Team Cleonova Ventures Pvt. Ltd. Finance & legal HR & admin Logistics Product IT Marketing Business Development Vision Industry Leader in India Value Drivers Time & Scale Business Goals Profitability & Sustainability Create Premium Positioning Serve Customer Experience Diversify Wholesale Grow Industry Leader Exclusive offering Great deals Own branding Manufacturing Innovation Thank You Cleonova Ventures Pvt. Ltd.