INT 220 Milestone Two Guidelines and Rubric Overview In this ✓ Solved

INT 220 Milestone Two Guidelines and Rubric Overview In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations. Scenario You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore ways to continue to grow.

Leadership indicated that they have noticed competitors entering international markets. You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership. Continue to use your selected market from Milestone One. As a reminder, the options for international markets are: Argentina Brazil China India Indonesia Japan Nigeria Russia South Africa Note: Contact your instructor if you would like to use another country for your course project. Directions In this milestone, you will continue to use the Business Brief Template, which is linked in the What to Submit section below, to complete Section Two.

Use course resources as well as the Shapiro Library Research Guide linked in the Supporting Materials section to support your responses. Section Two: Market Profile Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the U.S. market. Specifically, you must address the following rubric criteria: Cultural Profile : Compare and contrast important cultural elements of your selected market against those in the U.S. market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture. Political and Economic Profile : Compare and contrast important political and economic factors for your selected market against those in the U.S. market, including political systems and ideologies, leaders, economic measures or characteristics used in classification, and government intervention on trade.

Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation. What to Submit Submit Section Two: Market Profile of the Business Brief as a 500- to 650-word Microsoft Word document. You completed Section One for Milestone One, so the template you submit for this milestone should have Section One and Section Two completed. Sources should be cited according to APA style. Supporting Materials The following resource supports your work on the project: Shapiro Library Research Guide: INT 220 Research Guide Milestone Two Rubric CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)Value Market Profile: Cultural Profile Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner and compares and contrasts more than the required cultural elementsCompares and contrasts important cultural elements of the selected market against the U.S. market, including communication, dimensions of culture, attitudes, and common business etiquette and practices, and at least five other important aspects of cultureShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the cultural comparisonDoes not attempt criterion25 Market Profile: Political and Economic Profile Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerCompares and contrasts important political and economic factors for the selected market against those in the U.S. market, including political systems, leaders, ideologies, economic measures or characteristics, and government intervention on tradeShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the political and economic comparisonDoes not attempt criterion30 Market Profile: Legal and Regulatory Profile Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerCompares and contrasts important legal and regulatory requirements of the selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentationShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the legal and regulatory comparison or comparing additional relevant factorsDoes not attempt criterion25 Clear Communication Exceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication10 Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10 Total: 100%

Paper for above instructions

Introduction

This business brief provides a comprehensive market profile for India as a potential international expansion destination for a U.S.-based company producing high‑quality cell phone cases. With rising consumer demand, rapid digitalization, and strong economic growth, India offers substantial opportunities. This analysis compares India’s cultural, political, economic, legal, and regulatory environment with that of the United States to support strategic decision‑making. Findings are based on credible global business sources, academic literature, and international market reports.

Cultural Profile

India’s cultural environment differs significantly from that of the United States across communication styles, social values, business etiquette, and workplace expectations. India uses a high‑context communication style, meaning messages rely heavily on tone, indirect cues, and relationship‑building (Hall, 1990). In contrast, U.S. communication is low‑context and direct. Hofstede’s cultural dimensions further illustrate differences: India scores high on power distance, indicating acceptance of hierarchy, while the U.S. scores low, emphasizing equality (Hofstede Insights, 2024). India’s collectivist orientation prioritizes group harmony, whereas the U.S. is strongly individualistic.

Business etiquette also varies. Indian business culture values patience, relationship‑building, and formal greetings, while U.S. professionals prioritize efficiency and speed (Morrison, 2019). Time orientation differs as well: India’s polychronic approach allows flexibility in scheduling, unlike the U.S.’s strict adherence to deadlines. Other cultural aspects include linguistic diversity—over 22 official languages—religious pluralism, respect for seniority, and strong emphasis on trust. These cultural differences affect marketing strategies, management practices, negotiation styles, and customer engagement. Understanding these nuances will help the company localize branding and build meaningful customer relationships in India.

Political and Economic Profile

India is the world’s largest democracy, with a parliamentary political system led by a prime minister. While the U.S. has a stable two‑party system, India’s politics involve multiple parties and coalition dynamics, which can influence business regulations and policy consistency (CIA, 2024). India’s pro‑business economic reforms, including initiatives like “Make in India,” encourage foreign investment. However, bureaucratic delays and regulatory complexities remain challenges.

Economically, India is one of the fastest‑growing major markets, with a GDP growth rate consistently above that of the U.S. (World Bank, 2024). India is classified as a lower‑middle‑income economy but has a rapidly expanding middle class with rising disposable income, making it an attractive market for mobile accessories. Government intervention in trade is moderate; while India promotes domestic manufacturing through tariffs, it also welcomes foreign companies under regulated frameworks.

In contrast, the U.S. has a mature, high‑income economy with predictable regulatory institutions and relatively low tariffs. Government intervention in trade is more limited, though it has increased in specific sectors. India’s price‑sensitive consumer behavior and rapid digital adoption provide opportunities for competitive, high‑quality cell phone cases, especially in the e‑commerce sector.

Legal and Regulatory Profile

India’s legal environment includes important differences affecting market entry. The U.S. operates under a common‑law system with strong intellectual property (IP) protections and predictable procedures. India also uses a common‑law structure but enforces regulations with greater variability and slower judicial processes (USCIB, 2024).

Trade restrictions in India include tariffs on imported phone accessories and goods in the electronics category. Import documentation such as a bill of entry, product certifications, and compliance with the Bureau of Indian Standards (BIS) are required (Indian Customs, 2024). The U.S. has comparatively straightforward import procedures with fewer mandatory product certifications for phone accessories.

Regulatory differences affecting the product include India’s labeling requirements, safety standards, and packaging regulations. Consumer data laws also affect online sales; India has enacted stringent data localization requirements compared to the U.S. (MeitY, 2023). Foreign companies must comply with India’s Foreign Exchange Management Act (FEMA) and corporate compliance laws when establishing a subsidiary or partnership. Despite these hurdles, India’s recent regulatory reforms aim to reduce barriers and attract more global investors.

Conclusion

India presents a promising expansion market for the company, supported by cultural richness, economic growth, and increasing demand for mobile accessories. However, success requires adapting to India’s cultural communication norms, navigating political and economic complexities, and complying with local legal and regulatory standards. A tailored market strategy that incorporates cultural sensitivity, competitive pricing, legal compliance, and strong digital presence will position the company for long‑term success in India’s expanding consumer market.

References

1. Hall, E. (1990). Understanding Cultural Differences. Intercultural Press.
2. Hofstede Insights. (2024). Country comparison: India and United States.
3. Morrison, T. (2019). Kiss, Bow, or Shake Hands. Adams Media.
4. CIA World Factbook. (2024). India: Government and Economy.
5. World Bank. (2024). India economic overview.
6. Indian Customs. (2024). Import procedures and documentation.
7. MeitY. (2023). Data Protection and Localization Guidelines.
8. USCIB. (2024). India investment climate statement.
9. UNCTAD. (2023). Trade and development report.
10. OECD. (2024). Regulatory reform and business environment in India.