Marketing Planthe Phase 2 Submission The Week 10 Presentationwritten ✓ Solved

Marketing Plan The Phase 2 Submission & The Week 10 Presentation Written Phase Two Marketing Plan Phase Two , comprising your presentation and marketing plan, will require you to propose a new product or a significantly modified product that makes sense for your company/brand to pursue, based on your Phase One Situation Analysis. You must also develop the strategic and marketing mix decisions to support this new product introduction. Your team project will therefore analyze the marketing environment, set objectives for your new product, and propose both verbally and in written format a comprehensive marketing plan to introduce your new product for the company/brand to ensure its success. Format for Written Work: The less it reads like a traditional essay, the better.

Bullet points, figures, and slides are often very appropriate provided that the audience can fully understand them when reading by themselves. Remember that in a business proposal, an appendix is good for extra things or duplicating information in one space. However, if you have a relevant figure or graph, it should be right there next to the text of the plan. The Written Plan Outline 1. Quick Pitch a.

3 sentence overview b. 3 sentences why the idea is so perfect for the brand c. 3 to 10 sentences in total on why product is Real, will Win (this about time, competition), and is worth it. 2. The Heart Page a.

This explains in one page what your product / plan is about. Really think of expressing the core idea / meanings / approach / values such that it makes sense for everything that follows from this. 3. Object, Self, and Social Page a. In one page, explain how the product will work well on the object, self, and social forces.

JUST ANSWER THIS QUESTION IN ONE PAGE This is our product and we’re targeting upper class people 1.0 Quick Pitch · overview We propose to release an LV Apple Watch, with inscription option which will make it unique and distinct from other offerings. We plan to use our current Louis Vuitton to promote the watch whereby we will engrave it on these stores. The watch is suitable for all, especially the young because it will have a delightful design. · why the idea is so perfect for LV, and why it’s is Real The LV Apple Watch is perfect for the brand because the watch is a luxury product and LV deals with luxury items. Therefore, our watch fits perfectly in this brand’s portfolio. Then, given that our watch is a luxury product, its acceptance in the market like other LV products will be high.

LV already sells such products meaning that it has adequate experience to market our product. Furthermore, LV is an already established brand. It has a wide following in the market, thereby meaning that the watch will reach this large market, especially when its image is engraved on LV flagship stores. The idea is real because something similar had been tried and hence, we believe ours will be successful (Pinterest). · why it’s will Win The new watch will win because we will make a better design than those already in the market. It will appeal to both the young and the old because we plan to design it with leather and other materials in a manner that every person will feel comfortable without associating it with any group.

The price will also be competitive; not as high as Apple’s Hermes, but it will be according to the average market price. However, at the beginning, we plan to give discounts in order to attract customers. Therefore, we will market it at 00. Then, after customers get in touch with the product and know its quality and give reviews, then, we might consider adjusting the price – in future. · why product is Worth The watch will modern, with some sophisticated features, though not hard to navigate to enable ease of use. We plan to use the latest technologies in building these features and ensure our product will be colourful, designer calibre, and different from others in the market.

The straps will be made from pure leather to promote durability. It will have the inscription option. With no doubt, it will be worth.

Paper for above instructions

1. Quick Pitch

Overview:
We propose to launch the LV Apple Watch, a luxurious smartwatch option catered to upper-class consumers, featuring customizable inscription options to enhance personalization. Utilizing our established Louis Vuitton (LV) brand reputation, we plan to promote the watch prominently through our flagship stores, where engraving services will be available. With an appealing design, the LV Apple Watch targets a broad audience, particularly the younger demographic and fashion enthusiasts.
Why the Idea is Perfect for LV:
The LV Apple Watch is a seamless addition to the Louis Vuitton portfolio, known for its dedication to luxury fashion goods. Our luxury watch aligns perfectly with LV’s premium product lineup. Given that LV already offers luxury timepieces, our team can leverage existing market insights and brand equity for a successful launch. As a prestigious brand with a loyal customer base, we anticipate a strong acceptance in the high-end market segment.
Why it Will Win:
The LV Apple Watch is poised to outperform competitors due to our commitment to superior design and style. Its appeal will stretch across demographics due to our thoughtful use of materials—such as premium leather and other upscale elements—to create a watch that is fashionable and universally appealing. The price point of ,300 is competitive within the luxury market yet below high-end options like the Apple Hermès partnership. Our initial marketing strategy includes discounts, fostering a strong entry into the market and encouraging early adoption. Post-launch, we may adjust pricing based on market feedback and demand.
Why the Product is Worth It:
The LV Apple Watch will feature modern, sophisticated technology while ensuring user-friendliness. Striking a balance between style and functionality, we aim to embed cutting-edge features that stand out against rivals while maintaining simplicity in navigation. We are committed to quality—each watch strap will be crafted from premium leather, assuring durability and elegance. The personalization option enhances perceived value, promising a luxurious experience that justifies the investment.

2. The Heart Page

The LV Apple Watch is more than just a timepiece; it is a lifestyle statement that embodies the fusion of fashion and technology. Rooted in Louis Vuitton’s heritage of luxury and innovation, the LV Apple Watch represents a bold step into wearable technology, bridging the gap between style and functionality. This product is designed for individuals who appreciate exclusivity and craftsmanship, capturing both the essence of high fashion and modern technology.
Our design philosophy centers around elegance and versatility, ensuring that the LV Apple Watch caters to a diverse audience—whether they are attending a formal gala or enjoying a casual outing. With its customizable engraving options, the watch allows users to express their identity and uniqueness. This personalization aligns perfectly with contemporary consumer trends favoring individuality in luxury items.
Furthermore, the LV Apple Watch will be developed using the latest advancements in smartwatch technology, featuring health tracking, customizable watch faces, and seamless integration with existing Apple devices. We are committed to maintaining exquisite craftsmanship, ensuring the product meets LV's high standards for quality and luxury. Ultimately, the LV Apple Watch stands as an emblem of ambition, sophistication, and the future of fashion-tech, ensuring it is a product that resonates with consumers both emotionally and functionally.

3. Object, Self, and Social Page

Object: The LV Apple Watch serves as a luxurious fashion accessory that complements the lifestyle of affluent individuals. It is meticulously designed with iconic LV aesthetics, emphasizing craftsmanship with premium materials, ensuring it is not just another tech gadget but a statement piece. Consumers can expect a watch that integrates well with their wardrobes, enhancing their personal style while also offering the practicality of a smartwatch.
Self: The watch provides a sense of identity, allowing users to showcase their luxurious taste without compromising on technology. The customizable inscription option adds a personal touch, helping consumers express their individuality. This feature fosters a deeper connection between the wearer and the product, as they can create a representation of their values, beliefs, or memorable moments—all engraved on their wrist.
Social: Owning an LV Apple Watch places consumers within an elite circle of sophisticated users, allowing them to build social standing among peers. The watch’s design and brand association result in a social signal of wealth and status. As users share their experiences on social media platforms, the LV Apple Watch not only enhances personal experiences but also creates a network of influencers and trendsetters who spread awareness and reinforce brand desirability.

References

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This structured marketing plan for the LV Apple Watch outlines the core aspects of the product and its market potential. Through effective planning and execution, we anticipate a successful launch that reinforces LV’s reputation as a leader in luxury products.