Module Six Swot Activity Guidelines And Rubrichtmloverviewa Strengths ✓ Solved
Module Six SWOT Activity Guidelines and Rubric.html Overview A strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective tool for making marketing decisions and continually evaluating the marketplace to determine if adjustments should be made to a marketing plan. For this assignment, you will complete a SWOT analysis. You may do the analysis in the form of an interactive or in the form of a quiz. You only need to complete one version of the SWOT analysis. Then, you will reflect on what you learned from doing the SWOT analysis by responding to some questions.
Prompt Complete one version of the SWOT analysis simulation. The interactive and the quiz themselves are non-graded tools to help you experience a SWOT analysis. You will be graded based on the Module Six SWOT Analysis Rubric. SWOT Analysis Interactive SWOT Analysis Quiz Specifically, you must address the following rubric criteria: Name the SWOT analysis version that you completed. Reflect on your experience with completing a simulation of a SWOT analysis by answering the questions provided below.
Which category (strengths, weaknesses, opportunities, or threats) of the analysis simulation was the most challenging for you? What have you now learned that will help you better identify items that belong in that category in the future? Which category of a SWOT analysis do you think marketers may tend to overlook most often, and why? What are at least two potential negative impacts of failing to consider the often overlooked category you’ve just identified? Guidelines for Submission Submit your assignment as a Word document that contains a 1- to 3-sentence response per rubric criterion.
Sources should be cited according to APA style. Module Six SWOT Analysis Rubric Criteria Proficient (100%) Needs Improvement (85%) Not Evident (0%) Value SWOT Analysis Version Names the version of the SWOT analysis that was completed N/A Does not attempt criterion 10 Category Names the SWOT category that was the most challenging in the analysis N/A Does not attempt criterion 20 Learning Summarizes what was learned about the challenging category and how it will help better identify items for that category in the future Shows progress toward proficiency, but with errors or omissions; areas for improvement may include a more accurate or complete description of the category Does not attempt criterion 20 Overlooked Most Often Names the SWOT analysis category marketers often overlook and explains why Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more logical description as to why SWOT analysis category is often overlooked Does not attempt criterion 20 Two Potential Negative Impacts Summarizes at least two potential negative impacts of failing to consider the often overlooked category Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more accurate or complete description of at least two potential negative impacts Does not attempt criterion 20 Articulation of Response Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5 Citations and Attributions Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5 Total: 100%
Paper for above instructions
SWOT Analysis AssignmentSelected Version: For the SWOT analysis assignment, I completed the "SWOT Analysis Interactive" version. This interactive version provided an engaging method to explore the various components of SWOT analysis, allowing for a deeper understanding of how each category interrelates with marketing strategy.
Challenging Category: The most challenging category for me was identifying opportunities. Opportunities often involve external factors that can influence an organization's success, and distinguishing between what constitutes a true opportunity as opposed to a trend or a mere idea proved difficult. This gap in my understanding highlighted the necessity of thoroughly researching market conditions, customer needs, and innovations. Moving forward, I will focus on observing market shifts, customer behavior patterns, and leveraging investment in consumer insights, which will help identify valuable opportunities more effectively (Kotler & Keller, 2021).
Overlooked Category: In my view, the category that marketers tend to overlook most frequently is threats. Marketers often focus on the strengths and opportunities that can propel success, overlooking the potential obstacles that could hinder progress. This oversight can occur because individuals are generally more inclined to think positively about their strategies and prospects, often resulting in a failure to identify risks or challenges until it's too late (Fleisher & Bensoussan, 2007).
Potential Negative Impacts: Failure to consider threats can have serious repercussions for any marketing strategy. Firstly, a failure to identify competitive threats may result in an organization being caught off guard by aggressive competitor moves, potentially leading to lost market share (Barney, 1991). Secondly, overlooking threats could lead to unpreparedness in facing economic downturns or industry changes, which can result in detrimental financial implications, decreased brand reputation, or even business failure if substantial issues are not anticipated and addressed (Porter, 2008).
In conclusion, the SWOT analysis not only serves as a critical tool in strategic planning but also emphasizes the importance of vigilance and adaptability in marketing. Identifying and addressing the aforementioned challenges and overlooked categories can help marketers devise more resilient and effective strategies.
References
1. Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
2. Fleisher, C. & Bensoussan, B. (2007). Business and Competitive Analysis: Effective Application of New and Classic Methods. FT Press.
3. Kotler, P. & Keller, K. L. (2021). Marketing Management (16th ed.). Pearson Education.
4. Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78-93.
5. Weihrich, H. (1982). The TOWS Matrix: A Tool for Strategic Management. Long Range Planning, 15(2), 54-66.
6. Solis, B. (2011). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Wiley.
7. Dobni, D. & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances in Consumer Research, 17, 110-119.
8. McDonald, M. & Dunbar, I. (2012). Market Segmentation: How to Do It, How to Profit from It. Goodfellow Publishers.
9. Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson.
10. Avlonitis, G. J. & Gounaris, S. P. (1997). Marketing Orientation and Company Performance: An Empirical Investigation. Industrial Marketing Management, 26(5), 185-193.
By preparing this SWOT analysis, I have gained not only insights into my analysis but also awareness of the strategic importance of each category in the marketing landscape, which can fundamentally influence an organization’s direction and success.