P&G’S INTERNATIONAL MARKETING 7 ALWAYS BY PROCTER & GAMBLE ✓ Solved

The international company selected is Procter & Gamble, popularly known as P&G, which was started in 1837. Its specialty area is in providing products for hygiene and individual care, consumer and personal health, categorized as follows; Fabric and home/ residential nursing, toddlers, feminine, health, and family attention. The popular brands in each category include Dreft baby detergents, Pampers, All Good, and Luvs diapers for toddlers' care. Ariel, Bounce, Gain, Era, Tide, Rindex 3en1 and Cheer detergents, and Downy laundry softeners for fabric care. Bounty paper towels, Charmin toilet, and Puff facial tissues for family care. Always and just sanitary towels, and Tampax Tampons for Feminine attention. Gillette, joy+glee and Venus razors and skincare, Braun, The Art of Shaving, Oral-B toothbrushes, crest, and Fixodent Dental care products for personal grooming. Aussie, Herbal essence, old spice, Pantene, and head and shoulders hair care products and among many other products it produces. This study's product selected from P&G is Always sanitary towel since it's the organization's bestselling product globally. Always sanitary towels are menstrual hygiene goods that females consume.

Therefore, the product is bought by females that have started their menstrual cycles and salespersons/distributors who operate chain stores, retail shops, and wholesale-retail stores for purposes of sales to gain profit. Always towels are also purchased by a charity organization and government foundations programs for donations to girls found in marginalized areas where access to this product is rare due to increased poverty levels. On the contrary, Always sanitary towels are not purchased by males for their consumption since the menstrual cycle only affects girls upon reaching puberty stage. Always sanitary towels are meant to absorb blood flow from the menstruation cycle, gynecological operations, miscarriages, and other health issues affecting the female genitalia region.

The brand offers disposable pads, which doesn't consider the class that cannot even purchase the item due to poverty; therefore, it doesn't meet the washable pads market needs of such groups. The product solves the shame and stigmatization associated with soiling oneself by making a girl, lady, or woman comfortable and confident during the season where they are experiencing the flow of blood. It creates self-awareness to eradicate the issues associated with females missing out on education programs when caught in the season of transitioning into different states of maturity. Consumers are also buying tampons to satisfy the needs of the product since they are more efficient and convenient, allowing females to be involved in some recreational activities such as swimming, which they wouldn't if they are on pads.

The price tag of Always sanitary towels ranges from an average of $0.50 per pack and above, depending on the different classifications it offers. There is no restriction on when sanitary towels are purchased, and platforms such as online electronic commerce like Amazon ensure that the customers experience a 24/7 buying experience globally. Therefore the product can be purchased online, at retail stores, wholesale retailers, company distribution shops, or in chain stores such as malls. In conclusion, we can say that Always sanitary towels from P&G provide the best experience as it contains features such as cotton texture. On the other hand, its acceptability globally makes it dependable as one can continue using it even if they are resident in another nation. Therefore, always sanitary towel makes every girl, lady, and woman confident and comfortable, every day, anywhere they are.

EXTERNAL ENVIRONMENT

The P&G’s (Procter & Gamble) Firm has become one of the leading companies in worldwide customer goods business. The industry condition is somewhat an outcome of the firm’s efficiency in speaking the worries recognizable in a PESTEL assessment of the industry. The PESTLE examination outline is an administrative tool for defining how the outside environment touches the commercial. Several of P&G’s plans are built on comprehending the exterior aspects of the customer goods business's isolated or macro-atmosphere.

The political scene influences plans that please procedures and governmental necessities concerning business growth; P&G’s should recognize the effects of external political features. For example, governmental support for higher energy efficiency, growing administrative provision for e-commerce, and steady general administrative globalization support. P&G's firm performance is built on the economies where it functions. The external economic influences comprise the high development rate of emerging markets, refining disposable revenue stages, and the majority of industrialized markets' financial constancy. Growing growth in rising nations might raise the firm’s general global increase.

Concerning the client's and workers' behaviours, social changes and trends affect Procter & Gamble. The external sociocultural influences comprise growing preference for high-quality customer goods, the growing choice for healthy goods, and decreasing population development rate in industrialized nations. Technological developments touch customers’ behaviour and buying options. The external technological factors are business automation, rising the online market, and growing fuel competence in transportation. The ordinary setting influences customer goods' commercial objectives and goals.

External ecological influences contain rising obstruction to forest change to oil palm farms, altering climate designs and connected impacts on agriculture, and growing accessibility of biodegradable resources. Legal policies are used to warrant the submission of their customer goods business. Legal external issues comprise evolving product care guidelines, expanding ecological guard rules, and rising commercial sustainability guidelines. Procter & Gamble should deliberate the long-term influences of threats with planned modification to maximize the opportunities and benefits available. Many external influences make openings for P&G’s. The PESTLE analysis discloses the door for development, enhancement in the institution, and a more robust business and product image for Procter & Gamble.

P&G’S IMPACT IN GLOBAL PUBLIC RELATIONS EFFORT

Public relations build credibility in a company. It mainly operates by the interaction between many intermediaries who are incredibly trusted. Their primary role is communicating to the audiences in a given business. Procter and Gamble mainly deal with product development to support business growth while trying to address the existing competitions from other companies. Procter and Gamble continue enhancing competition by promoting the current products. The public relations effort dramatically affects the development issues in a company. It helps a company maintain a positive image and increase its profile by generating goodwill in all sectors, including the media, consumers, and other audiences who might be interested in the company's products and services.

Procter and Gamble have significantly impacted global public relations. Most companies are considering making some changes to save more money, and public relations play a critical role in building the brands and making them more known by the consumers to attract many customers as possible. It will lead to positive impacts in a company through more profit-making due to increased number of consumers. A company with efficient public relations can increase the scope of the business significantly. Therefore, a company needs to choose the partners effectively to improve its brand's building.

Procter and Gamble mainly work towards coordinating the different campaigns with the various ambassadors to market the products extensively. The personal relation also targets the same, including increasing the capital. Therefore, the outcome will be incredibly positive, and the company will make more profits than before and even be able to deal with the competitions from other companies. Public relations mainly adapt the use of mass communication which mainly includes advertisements. It dramatically impacts how companies build strategies for marketing the products. Increasing awareness about a given product to the consumers will make them have a positive image.

Therefore, the attraction of new customers and retention of the existing ones will be evident. Procter and Gamble can work together with public relations throughout the world. Managers should always introduce both of them. They broadly support the marketing in business and therefore increase profits and even attain more customers. Organizations are more relevant communications, which will prevent a company from getting into more risks. The public relations that come together can positively impact a company because of increased competency, expertise, and even different skills and knowledge.

P&G’S WEBSITE REVIEW

P&G is the top provider of household goods in the USA and overseas, attaining over 4.4 million persons. P&G has yearly grown sales of over 40 billion dollars. The firm is devoted to environmental and social responsibility worldwide using a diversity of available sources. Any other marketing feature cannot be more relevant than an excellent website with a great design and structure.

A normal website cannot convert simple users into engaged customers and potential ambassadors. Procter and Gamble's website is well designed and is easy for customer use. The P&G website clearly and accurately demonstrates the company's concept, its range of products and services, as well as all of the group's brands. It allows white space, organized layouts that look great with graphics and photos and your message shines through. The site works very quickly, correctly, and as expected.

The other notable issue about P&G's website is that it is easy to use by visitors; they can find the information fast, it is not good to let them work too much to find it. The company sites help accomplish user's tasks fast within onsite search and engage them by suggesting associated goods. There is the use of steady visual and layout cues for functionality across their website. The website also provides location and accessible contacts. Being an international company, it directs a client to his/her specific area. Their contact page is easy to find and the information is always readily available.

Besides, they have quality flesh content. They have relevant, accurate, and in-topic company and product article updates. P&G has employed the Optimized for search and social web. Apart from building an excellent-looking site that is easy to use, their website earns traffic. The keywords are concise. Once I typed Procter and Gamble, the first to appear on a Google search was their website. It means their content is well-optimized, and this will increase traffic on their sites. Websites are one of the most vital assets of P&G's business. P&G considers technology and innovation to be the heart of its procedures. With print, media, and the internet, the firm thinks this their crucial method of refining the customer's lives. The business has a worldwide multiyear invention package that allows the firm to scope further worldwide and share the lucrative development.

THE ORGANIZATIONAL STRUCTURE OF THE COMPANY

A business leadership structure depends on the needs and the wants of a particular organization. Business leadership is important because it ensures that the needs and the goals of the business are being met in the organization. Their company that I work for is an e-commerce kind of business organization. This organization follows a decentralized kind of business structure. In this structure, the chief executive officer reports to the board of directors. The board of directors is involved in approving the decisions that the chief executive officer makes. The chief executive officer is responsible for overseeing the operations in the organization. Their organization also has various heads such as the head of marketing and the head of finance and admin.

The head of finance is responsible for taking care of business profits and losses. Due to the nature of the organization that we are working in a democratic kind of leadership is exercised in the organization. An expressive kind of leadership is exercised in the organization and the leadership work to ensure that there are warm and friendly kinds of relationships in the organization. The various employees in the organization are encouraged to speak their minds out when they are in the organization.

Because of this leadership approach, there has been an increase in teamwork and creativity in the organization. They're more of a relaxed atmosphere in the organization than the way a traditional organization would operate. If a majority of the people make decisions in the organization, that is considered better decisions than when the management makes all the decisions. The e-commerce organization is found in different countries. A lot of research had to be done to determine the products that are more appropriate for a particular country. Having a decentralized kind of structure is important because it encourages more innovation in the organization. Below there are department heads who report to the executives in the different departments.

CORPORATE SOCIAL RESPONSIBILITY OF THE ORGANIZATION

This organization is very concerned with social responsibility and because of this, the brand image has greatly improved in the company. The company is in a position to get more profit from corporate social responsibility. One of the things that the company has done for the community is that it has land that it has dedicated to community activities. Young people can use that land to play games such as basketball. Another thing that the company has done is that it makes monthly contributions of 2% of the total profits that go towards the eradication of world hunger. It has also provided scholarships to about 1300 students who have received training on digital skills.

The company also recruits students from various career paths to gain experience from the company. Through the company, there has been an increase in community welfare in the organizations. Donations have been distributed to the less fortunate in society. The company has made all the possible actions to ensure that there is no environmental destruction. In conclusion, the leadership style that is adopted in an organization is very important.

The leadership skills of the managers determine whether the company is going to make profits or not. For this company, there is a standard method that is followed in the leadership approach. The chief executive officer reports to the board of governors; the roles of all the heads in the organization are determined in the organization and their responsibilities. However, every contribution, even from the junior staff, is taken into consideration. They are also involved in making decisions in the organization.

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