Personal Brand Assignment, due by midnight Sunday of Week 8. ✓ Solved

Personal Brand Assignment, due by midnight Sunday of Week 8.

The assignment consists of several steps aimed at developing your personal brand. Step 1: Take the online assessment called Personality Pathways. This shortened version of the Myers-Briggs personality inventory classifies you into one of sixteen personality profiles. Save the four-letter profile that describes you and print it, circling the descriptions that you feel best apply to you.

Step 2: Using your Myers-Briggs profile, fill in additional characteristics about yourself, including things you have learned (courses related to your major), skills you possess (from work, volunteering, internships), and what you know about various work environments. You will create a table including personal characteristics, content knowledge, process knowledge and skills, and industry knowledge.

Step 3: Research a career field you want to pursue, focusing on entry-level jobs if you're a traditional student. Segment the market of potential employers by industry, location, or specific skills, and select a target position or industry. Find a specific job description via a job search website to analyze how you match their requirements.

Step 4: Research starting salaries in your field. Look specifically for average starting salaries and potential career advancement over time. Utilize resources like YouScience for salary insights and current opportunities in your field.

Step 5: Layout of the assignment. Describe your target market and narrow down potential employers using relevant segmentation variables. Explain the type of job you envision after graduation and include a job description for comparison, along with the match percentage to your resume. Describe your qualifications, what you can offer, and include a table representing your attributes. Conduct research on starting salaries for roles you qualify for.

Step 6: Determine where you will find your job, using methods such as online job search sites, campus career services, or networking opportunities. Summarize how you intend to add value to the company in a brief statement and attach your revised resume at the end of your document.

Paper For Above Instructions

Creating a personal brand is essential in today's competitive job market. A solid personal brand emphasizes individuals' unique qualities and skill sets, making them stand out to potential employers. This process begins with a robust understanding of one’s self, which can be achieved through an assessment like the Personality Pathways test on the Myers-Briggs personality framework.

Upon completing the Personality Pathways assessment, many individuals find their personality type encapsulated in a four-letter code, such as ENFJ or ISTP. Each letter represents preferences in certain characteristics: Extraversion or Introversion, Sensing or Intuition, Thinking or Feeling, and Judging or Perceiving. Understanding these traits can provide insights into personal strengths and weaknesses that can influence career choices.

For example, let’s consider the ENFJ type. Typically, individuals of this personality type possess strong interpersonal skills, having a natural inclination to nurture and lead others. This may lead someone with an ENFJ profile to excel in fields such as marketing or human resources, where emotional intelligence and communication are necessary skills. I would take this information and reflect it in my skillset, focusing on what courses and experiences align with these attributes.

The creation of a qualification table would serve to highlight my personal characteristics, content knowledge from my academic experiences, and the practical skills I have acquired through internships and work experiences. For instance, my knowledge of marketing principles, customer service skills from part-time jobs, and project management capabilities from volunteer work would all be listed here. These qualifications serve as a valuable asset when tailoring a resume to meet specific job descriptions.

Next, researching a career field, particularly entry-level positions, is integral to understanding the potential pathways available. Traditional students might explore roles advertised on platforms like Indeed.com or through university career services. During this research phase, I would search for jobs that interest me and begin analyzing the qualifications required for those positions. This step is crucial for aligning my brand with the needs of potential employers. For instance, if I were interested in a marketing assistant position, I would identify skills highlighted in the job description, such as proficiency in social media marketing or data analysis, which I would then aim to develop.

Once job descriptions have been gathered, it’s essential to analyze the salary expectations for those roles to understand market rates. This entails looking for average starting salaries in the industry found on resources like YouScience, which provides insights tailored to my academic background and career interests. Starting salaries set the groundwork for future negotiation and career planning.

To build credibility, I must assess my target market, defining the characteristics of potential employers. These could include factors such as company size, industry type, and geographic location. Armed with this information, I can define my value proposition clearly, summarizing how my unique qualifications align with the company’s needs. This tailored approach is vital, demonstrating how I might add value to the prospective employer in a competitive market.

Lastly, the attachment of a revised resume plays a pivotal role in this assignment. My resume should reflect the insights derived from this process, showcasing my evolving personal brand. Following the tips and resources provided by the TAMUC Career Services would ensure my resume avoids common pitfalls and accurately presents my qualifications.

References

  • Myers, I. B., & McCaulley, M. H. (1985). MBTI Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator. Consulting Psychologists Press.

  • Indeed. (2023). Job Search Website. Retrieved from https://www.indeed.com

  • YouScience. (2023). Career Exploration Software. Retrieved from https://www.youscience.com

  • Career Services, TAMUC. (2023). Resources for Students. Retrieved from https://www.tamuc.edu/careerservices

  • LinkedIn. (2023). Salary Insights. Retrieved from https://www.linkedin.com/salary

  • O*NET Online. (2023). Occupational Information Network. Retrieved from https://www.onetonline.org

  • CareerOneStop. (2023). Job Search and Career Development Resources. Retrieved from https://www.careeronestop.org

  • Myers-Briggs Company. (2023). About the MBTI. Retrieved from https://www.themyersbriggs.com

  • U.S. Bureau of Labor Statistics. (2023). Occupational Outlook Handbook. Retrieved from https://www.bls.gov/ooh

  • Glassdoor. (2023). Salary Estimates. Retrieved from https://www.glassdoor.com/Salaries/index.htm