Problem Statementmost Companies That Aim At Succeeding At G ✓ Solved

Problem Statementmost Companies That Aim At Succeeding At G

Most companies that aim at succeeding at globalizing their business and brand tend to either acquire or merge with other companies sharing same visions and objectives. It is, however critical not to overlook that when acquiring a company, that it already has an established sales and marketing strategy, customer base and customer relationship management standards as Genaflek Marketing. In this regard it is imperative that the top management in RPZ Marketing develop a strong and proactive team to develop a strong strategic plan that entails strong vision, mission and objectives.

Business merger has been used by many companies to achieve business globalization and stimulate business growth. According to Chamarty (2012), merging is an indispensable strategic tool for expanding product portfolios, entering into new markets, acquiring new technologies and building a new generation organization with power and resources to compete on a global basis. The companies involved reorganize in order to acquire surplus funds, additional resources, lower financial costs, acquire critical size to face global competition, and search for economies of scale and synergies. It is through merging that both marketing and production globalization are achieved. When well-planned, business mergers can be a success.

Most mergers that happen for the right reason with a well-etched strategy, astute management team, and good cultural compatibility tend to be successful and profitable. The business world has seen quite a lot of successful business mergers which include Vodafone and Mannesmann (2000), America Online and Time Warner (2000), and AT&T and BellSouth in 2006 among others. These companies have thrived over time due to the strategic plan they laid down on day one of the merger. According to Gallagher (2018), a talent strategy based on skills, attributes, and future potential aligned with the criteria for success in the key value-driver roles, will impact combination success. However, not always are mergers beneficial to related parties due to complex traits involving such operations.

According to Hodgson (2018), the complex transition in mergers focuses on aligning equity in a business, shifting perception, and migrating customers from one segment to another—a process that requires surgical precision, exceptional attention to detail, and the full support of an entire business community. Some companies merge only to fail after a short period of operation due to a lack of proper planning before merging. According to Gelfand, Gordon, Li, Choi, and Prokopowicz (2018), about 70 to 90 percent of mergers fail to achieve their goals. They fail mainly due to over-reliance on inorganic growth, poorly executed integration, poorly executed due diligence, cultural issues, and deficient value capture strategy.

Putney and Sinkin (2018) state that many times, mergers that fall short of expectations do so because of cultural conflicts and poor post-closing integration. Visions and objectives alone cannot lead to a successful merger. A proper post-merger integration plan should be laid down, and the effects of cultural conflicts between all involved parties assessed. The plan should influence decisions such as with whom you are merging and the deal structure. Operational and financial goals for the combined firm should also be included. The success of the merger, however, will depend on the strategies laid down before merging and the ability to cope with cultural conflicts.

In this regard, it is imperative that the top management in RPZ develop a strong and proactive team to develop a strategic plan that entails strong vision, mission, and objectives.

Paper For Above Instructions

### Introduction: Problem Statement for RPZ Marketing

The primary business problem faced by RPZ Marketing is effectively managing the complexities associated with mergers and acquisitions aimed at globalization. This challenge is essential as globalization has become a paramount factor in sustaining competitive advantage in today's business landscape.

### Importance of Problem to RPZ Marketing

Addressing this problem is crucial for RPZ Marketing, as successful mergers can lead to increased market share, enhanced operational efficiencies, and greater resource allocation for innovation. Conversely, poorly managed acquisitions can result in significant financial losses, diminished brand equity, and negative impacts on employee morale.

### Benefits to RPZ of Solving the Problem

Successfully solving the problem of managing mergers and acquisitions will allow RPZ Marketing to realize several benefits, including the harmonization of corporate cultures, alignment of operational strategies, and optimization of customer relationship management. This fosters a united brand image and operational coherence that enhances customer satisfaction and loyalty.

### Alternative Solutions for the Problem

1. Establishing a Comprehensive Due Diligence Framework: RPZ can develop a robust due diligence process that evaluates potential merger candidates thoroughly, focusing on strategic alignments, cultural compatibilities, and integration capabilities.

2. Implementing a Structured Post-Merger Integration Strategy: RPZ can create a detailed post-merger integration blueprint that incorporates feedback mechanisms for continual adjustment of integration efforts as the companies combine.

3. Developing a Change Management Program: A well-structured change management initiative can facilitate smoother transitions during mergers by addressing employee concerns and strengthening corporate culture alignment.

### Evaluation of Alternative Solutions for RPZ Marketing

1. The comprehensive due diligence framework allows for informed decision-making, mitigating risks associated with cultural misalignment. However, it could be resource-intensive and time-consuming.

2. The structured post-merger integration strategy leads to more seamless transitions, enhancing operational efficiency. However, if not well-implemented, it might face resistance from employees.

3. The change management program can enhance employee buy-in and smooth out cultural differences. However, it requires constant engagement and management support, which can be challenging to maintain over time.

### Conclusion

After evaluating the alternatives, establishing a comprehensive due diligence framework is recommended as the best approach for RPZ Marketing. This solution allows for informed decisions that consider both strategic benefits and potential cultural issues, thereby creating a foundation for successful mergers.

References

  • Chamarty, M. (2012). Globalisation And Its Impact On Mergers And Acquisition In India: A Legal Study.

  • Gallagher, M. (2018). Talent Strategy for Mergers: Aligning Skills and Future Potential.

  • Gelfand, M. J., Gordon, S., Li, C., Choi, V., & Prokopowicz, P. (2018). One Reason Mergers Fail: The Two Cultures Aren’t Compatible. Harvard Business Review.

  • Hodgson, S. (2018). Together We Brand: Behind Every Great Merger, There's a Great Merger Branding Strategy.

  • Putney, P., & Sinkin, S. (2018). The Importance of Cultural Compatibility in Mergers.