Purpose In this project, you will view a video and discuss the ✓ Solved

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This project requires the viewing of a video and a discussion of the organizational culture and the organizational structure of the assigned organization. You have been hired as an associate for a software company, Dysfunctional Software, which offers support solutions to a wide range of software issues and business needs. As a result of recent growth, Dysfunctional Software will need to hire many new associate positions.

Your manager, Harry Harried, has asked you to help create a recruiting video for Dysfunctional Software to attract potential new employees. He wants to portray Dysfunctional as a company that has a deep commitment to its employees, a positive corporate culture, and employees who embrace the company's core values.

The report will be structured as follows:

  • Introduction: Describe the intent of the paper, including the main points covered.

  • Organizational Culture: Discuss the seven dimensions of organizational culture and provide examples for each of these from Zendesk's organizational culture.

  • Competitive Advantage: Discuss how Zendesk uses its corporate culture to create a competitive advantage.

  • Organizational Structure: Identify and discuss Zendesk’s organizational structure as depicted in the video.

  • Conclusion: Summarize the major findings of the paper.

References must be included at the end of the report, using only the sources provided: the Zendesk video and weekly course materials.

Paper For Above Instructions

Introduction

This report is structured to provide insights into the organizational culture and structure of Zendesk as a model for Dysfunctional Software. By analyzing Zendesk's approach, this report aims to utilize its attributes to attract potential new employees to Dysfunctional Software. The dimensions of organizational culture will be defined, examples from Zendesk will be provided to illustrate those dimensions, and the report will conclude with an analysis of how these elements contribute to competitive advantage and organizational structure.

Organizational Culture

The seven dimensions of organizational culture are essential in understanding how a company operates and how its employees interact with each other. These dimensions are: Communication, Effective Leadership, Team Spirit, Balancing Work and Life, Work Climate, Working Conditions, and Interesting Challenges.

Communication: At Zendesk, communication plays a pivotal role in fostering a healthy workplace environment. The video depicts the CEO interacting informally with employees, symbolizing an open-door policy where feedback is welcomed and valued. Such an environment encourages innovative problem-solving and nurtures employee involvement in the decision-making process (Zendesk, 2012). This aligns with Lumen's (n.d) assertion that effective communication fosters a sense of belonging and appreciation among employees.

Effective Leadership: Zendesk exhibits effective leadership through its inclusive management approach. Teams collaborate irrespective of their hierarchical positions, illustrating that leadership is not confined to managerial roles alone but is a collective responsibility (Zendesk, 2012). This is supported by Lumen (n.d), which emphasizes that respectful relationships foster productivity and collaboration among team members.

Team Spirit: The video presents numerous examples of camaraderie, showcasing teams from different departments engaging alongside one another. This collaboration enhances a sense of unity among employees as they work towards common goals (Zendesk, 2012). As per Lumen (n.d), team spirit is crucial for aligning tasks with the organization's vision.

Balancing Work and Life: Zendesk emphasizes work-life balance, as shown by initiatives that allow employees to partake in fun activities at work. Such flexibility supports creativity and engagement, leading to a more motivated workforce (Zendesk, 2012). Lumen (n.d) highlights that a proper balance increases overall morale and reduces workplace conflicts.

Work Climate: The nurturing environment at Zendesk is illustrated in the video through various interactions among employees, characterized by warmth and friendliness. This positive work climate boosts collaboration and productivity as employees interact freely (Zendesk, 2012). According to Lumen (n.d), the overall atmosphere in the workplace significantly influences employee engagement.

Working Conditions: The video highlights satisfactory working conditions, demonstrated through employees utilizing well-equipped workspaces. Comfortable and appealing environments contribute positively to productivity and morale (Zendesk, 2012). Lumen (n.d) states that subpar working conditions can lead to stress and hinder performance.

Interesting Challenges: Zendesk encourages its employees by presenting them with interesting challenges tailored to individual strengths and backgrounds. This approach not only retains talent but also enhances motivation and growth opportunities (Zendesk, 2012). Lumen (n.d) explains that jobs that enable personal development significantly contribute to satisfaction and retention.

Competitive Advantage

Zendesk utilizes its corporate culture as a competitive advantage through various initiatives. Notably, the company emphasizes community engagement by facilitating volunteer work which enhances its brand image positively (Zendesk, 2012). By engaging employees in meaningful causes, Zendesk nurtures loyalty and motivation among its workforce while creating goodwill in the communities they serve. This strategic alignment fosters a strong connection between the company and its employees, ultimately serving as a differentiator in the competitive landscape.

Organizational Structure

Zendesk's functional organizational structure is organized by department, as seen in the diverse teams depicted in the video, including support, creative, finance, and executive teams (Zendesk, 2012). This structure allows individuals to specialize in their respective areas, promoting efficiency and expertise across the organization. According to course materials, such specialization enhances the overall functionality and allows for effective decision-making processes within distinct domains of the company.

Conclusion

In summary, this report has elucidated the organizational culture and structure of Zendesk, illustrating how these dimensions can be leveraged to foster a compelling workplace environment at Dysfunctional Software. The dimensions of communication, leadership, team spirit, work-life balance, workplace climate, working conditions, and interesting challenges are integral to creating a positive corporate culture. Such a culture can provide a competitive advantage, as demonstrated by Zendesk. Organizations that embrace these principles are likely to attract and retain quality talent necessary for sustained growth.

References

  • Lumen. (n.d). Module 11: Motivation. Retrieved from [Insert URL]

  • Zendesk. (2012, May 16). This is Zendesk. [Video]. Retrieved from [Insert URL]

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