All public relations efforts should have a specific objective. That objective, t
ID: 1093189 • Letter: A
Question
All public relations efforts should have a specific objective. That objective, together with the audience, the message, the element of timeliness, and the budget, should determine your choice of media. A mix of media should be used, and one important consideration is the choice between controlled and uncontrolled media.
Groupon ran advertisements during the 2011 Super Bowl that received much criticism from viewers. The ads were seen as ridiculing and trivializing humanitarian environmental organizations such as Greenpeace and the Rainforest Action Network, as well as humanitarian concerns about Tibet. They resulted in a flurry of Twitter tweets criticizing the company.
Write an essay responding to the following questions:
Explanation / Answer
Groupon
Groupon is an international deal-of-the-day website which claims to offer the best deals on a range of leisure activities through group buying. This is my own personal review of my Groupon experiences; in which I say whether I consider Groupon to be a revolutionary way of saving money or just a scam.
History
Groupon was founded by Andrew Mason in early 2007 as The Point. In 2008 the site changed it's name to Groupon and this was how the company grew. Groupon started in the US but quickly spread to Canada and through the acquisition of MyCityDeal got access to European markets. It is now the largest website of it's type worldwide and continues to rapidly expand.
How Does Groupon Work?
This gives an overview of how Groupon works, in a deliberately factual way - the review section follows!.Groupon has a daily deal which gives massive discounts on a wide variety of leisure activities, for example in the London there have been savings of about 75%-90% on cinema tickets, spa treatments and meals out.
There is one deal a day and each deal lasts only one day. Each deal is for a local leisure activity. To see the deals there is the need to sign up to Groupon. When signing up there is the need to provide an email address and password for signing in to the site. In addition there is the need to say which city you are located in - this is to allow the deals for that city/region to be shown (this is because in many cases the deals are city specific).
Once registered for Groupon it is possible to see the daily deal for the desired location. If this takes your fancy and you wish to take part in the deal there is the need to purchase it from Groupon. This is done within Groupon - there is no need to transfer to any third party webpages unlike with cashback sites. The purchases are made using a card, like on any other webpage. Once the deal has been paid for it is then delivered. Whilst this can be in the form of a physical delivery, in the vast majority of cases it is through the form of an emailed voucher.
Misreading the audiance when creating advertisement
Groupon destined for collapse? I'm not ready to say that just yet. Any economic turnaround in the U.S. won't happen overnight