Dividing a market into smaller groups of consumers by need, characteristics, or

Question

Dividing a market into smaller groups of consumers by need, characteristics, or behaviors in order to implement the best marketing strategy is called ___________.

Flag this Question

Question 22 pts

Demographic segmentation is the most popular base for dividing consumers for all of the following reasons EXCEPT __________.

Flag this Question

Question 32 pts

Which of the following is NOT an example of a behavioral segmentation variable?

Flag this Question

Question 42 pts

To say that a market segment is measureable means that the segment’s __________ can be measured.

Flag this Question

Question 52 pts

A company has identified ten new market segments. The marketing staff, however, is too small to develop a separate marketing program for each new market. The company’s inability to develop the separate marketing programs for each new market segment violates which requirement for effective segmentation?

Flag this Question

Question 62 pts

Companies that choose to target to a broad market are employing which of the following marketing strategies?

Flag this Question

Question 72 pts

When a company chooses to market to several market segments and uses separate offers for each market, the company is using a ______ strategy.

Flag this Question

Question 82 pts

Tailoring products to the needs and wants of specific individuals and local customer segments is the practice of __________.

Flag this Question

Question 92 pts

Micromarketing offers many benefits to companies who use this strategy. There are, however, some drawbacks to micromarketing. Which of the following is NOT a drawback of micromarketing?

Flag this Question

Question 102 pts

When determining which targeting strategy to use, a company should first examine __________.

Flag this Question

Question 112 pts

When a company goes after a large share of a small market segment, ___________ is used.

Flag this Question

Question 122 pts

A positioning map shows a company _________.

Flag this Question

Question 132 pts

A product’s __________ is a complex set of perceptions, impressions, and feelings that consumers have for the product compared with competing products.

Flag this Question

Question 142 pts

Which of the following is NOT a type of differentiation?

Flag this Question

Question 152 pts

Competitive advantage occurs when a company can differentiate and position itself by _______.

Flag this Question

Question 162 pts

A positioning statement includes all of the following elements EXCEPT _________.

Flag this Question

Question 172 pts

Which of the following is NOT a winning value proposition for a new product?

Flag this Question

Question 182 pts

Companies manage detailed information about customers as individuals and they use that information to maximize customer loyalty. This process is referred to as _________.

Flag this Question

Question 192 pts

Which of the following is NOT true about Selden’s concept of angels and demons?

Flag this Question

Question 202 pts

Customer relationship management is used for all of the following EXCEPT _________.

Flag this Question

Question 212 pts

The first step in the marketing process is ________.

Flag this Question

Question 222 pts

Abel now has the buying power to purchase the computer that he wanted for the last six months. Abel's want has now become a(n) ________.

Flag this Question

Question 232 pts

The BakeWay Bite is a popular cookie sandwich marketed by the Posco Division of Home Foods. It is famous for its white cream-filled center. Home Foods created a different version of these biscuits for consumers in Germany. To appeal to German consumers, Home Food created dark chocolate filling for the same cookie sandwiches. This is an example of ________.

Flag this Question

Question 242 pts

Customer-driven marketing is most likely to work well when ________ and when customers ________.

Flag this Question

Question 252 pts

________ marketing is socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Flag this Question

Question 262 pts

Sally purchased the newly launched "Jolie" lotion. By attempting to find out if the lotion's perceived performance matches her expectations, Sally was measuring her level of customer ________.

Flag this Question

Question 272 pts

Nathan is conducting a portfolio analysis for his company. Which of the following activities would this involve?

Flag this Question

Question 282 pts

Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in Terrania. Its closest competitor, Febex, has a 25% share in the market, while three other drugs split the remainder. Which of the following would most indicate that Cetaprin would be classified as a cash cow according to the BCG matrix?

Flag this Question

Question 292 pts

Which of the following is true of the growth-share matrix?

Flag this Question

Question 302 pts

Ainsworth's is a toy manufacturer based in Australia. Which of the following indicates that the company is following a market development strategy?

Flag this Question

Question 312 pts

Which of the following best describes market segmentation?

Flag this Question

Question 322 pts

In a SWOT analysis, which of the following would be considered a strength for a company?

Flag this Question

Question 332 pts

Which of the following would be a component of a company's marketing microenvironment?

Flag this Question

Question 342 pts

Why is the U.S. population considered a "salad bowl" of homogeneity?

Flag this Question

Question 352 pts

Hysterias Inc. is a soft drink manufacturer that has many manufacturing plants around the world. They are planning to shift from using thermal power to wind power for their manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy. In which of the following segments of the company's marketing environment would this change be categorized?

Flag this Question

Question 362 pts

Which of the following comes under the purview of the Bureau of Consumer Financial Protection?

Flag this Question

Question 372 pts

Which of the following is an example of cause-related marketing?

Flag this Question

Question 382 pts

Which of the following demonstrates the real value of a company's marketing research and information system?

Flag this Question

Question 392 pts

The marketing department at Hammond Corp. is attempting to track competitors' actions and obtain early warnings of the opportunities and threats in the highly competitive electronic gadgets market it operates in. To achieve this goal, which of the following would be the best source of information for the department?

Flag this Question

Question 402 pts

The marketing manager at Appeal has constituted a cross-functional team to study the consumer trends in the cosmetic industry. The team has come up with two dominant trends: a preference for cruelty-free cosmetics and for organic cosmetics. To study these preferences further, the team has to convert them into operational concepts and break them down to smaller research questions. This cross-functional team is at the stage of ________ in the marketing research process.

Flag this Question

Question 412 pts

Coolers has come up with the product idea of a new soft-drink that will have the lowest calorie count among all the competing products in this range. Which of the following types of research should Coolers use to identify the demographic group that would be their target market for this product?

Flag this Question

Question 422 pts

Ethnographic research ________.

Flag this Question

Question 432 pts

What are the two main types of research instruments used to collect primary data?

Flag this Question

Question 442 pts

After a research instrument is selected, the next step in the marketing research process is ________.

Flag this Question

Question 452 pts

Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products. Which step of designing a customer-driven marketing strategy process are they executing?

Flag this Question

Question 462 pts

Pediacertain Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation is Pediacertain using?

Flag this Question

Question 472 pts

The markets you have chosen to serve in four western states can be effectively reached and served. You would tell the marketing manager that these segments are ________.

Flag this Question

Question 482 pts

By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than ________ marketing across all segments.

Flag this Question

Question 492 pts

Under what circumstances would local marketing be the most effective?

Flag this Question

Question 502 pts

Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?

No new data to save. Last checked at 6:47pm Submit Quiz

Questions

Haven't Answered YetQuestion 1

Haven't Answered YetQuestion 2

Haven't Answered YetQuestion 3

Haven't Answered YetQuestion 4

Haven't Answered YetQuestion 5

Haven't Answered YetQuestion 6

Haven't Answered YetQuestion 7

Haven't Answered YetQuestion 8

Haven't Answered YetQuestion 9

Haven't Answered YetQuestion 10

Haven't Answered YetQuestion 11

Haven't Answered YetQuestion 12

Haven't Answered YetQuestion 13

Haven't Answered YetQuestion 14

Haven't Answered YetQuestion 15

Haven't Answered YetQuestion 16

Haven't Answered YetQuestion 17

Haven't Answered YetQuestion 18

Haven't Answered YetQuestion 19

Haven't Answered YetQuestion 20

Haven't Answered YetQuestion 21

Haven't Answered YetQuestion 22

Haven't Answered YetQuestion 23

Haven't Answered YetQuestion 24

Haven't Answered YetQuestion 25

Haven't Answered YetQuestion 26

Haven't Answered YetQuestion 27

Haven't Answered YetQuestion 28

Haven't Answered YetQuestion 29

Haven't Answered YetQuestion 30

Haven't Answered YetQuestion 31

Haven't Answered YetQuestion 32

Haven't Answered YetQuestion 33

Haven't Answered YetQuestion 34

Haven't Answered YetQuestion 35

Haven't Answered YetQuestion 36

Haven't Answered YetQuestion 37

Haven't Answered YetQuestion 38

Haven't Answered YetQuestion 39

Haven't Answered YetQuestion 40

Haven't Answered YetQuestion 41

Haven't Answered YetQuestion 42

Haven't Answered YetQuestion 43

Haven't Answered YetQuestion 44

Haven't Answered YetQuestion 45

Haven't Answered YetQuestion 46

Haven't Answered YetQuestion 47

Haven't Answered YetQuestion 48

Haven't Answered YetQuestion 49

Haven't Answered YetQuestion 50

Time Running: Hide

Attempt due: Nov 2 at 8:46pm

market segmentation

Explanation / Answer

Answer:- Dividing a market into smaller groups of consumers by need, characteristics, or behaviors in order to implement the best marketing strategy is called ___________.

Correct Answer:- market segmentation

Answer:- Demographic segmentation is the most popular base for dividing consumers for all of the following reasons EXCEPT __________

Correct Answer:- personality variables are the best starting point for dividing consumers into segments

Answer:- Which of the following is NOT an example of a behavioral segmentation variable

Correct Answer:- Personality

Answer:- To say that a market segment is measureable means that the segment’s __________ can be measured.

Correct Answer:- size and purchasing power

Answer:- A company has identified ten new market segments. The marketing staff, however, is too small to develop a separate marketing program for each new market. The company’s inability to develop the separate marketing programs for each new market segment violates which requirement for effective segmentation?

Correct Answer:- Market segments must be differentiable

Answer:- To say that a market segment is measureable means that the segment’s __________ can be measured.

Correct Answer:- undifferentiated marketing

Answer:- When a company chooses to market to several market segments and uses separate offers for each market, the company is using a ______ strategy.

Correct Answer:- differentiated marketing

Answer:- Tailoring products to the needs and wants of specific individuals and local customer segments is the practice of __________.

Correct Answer:- concentrated marketing

Answer:- Micromarketing offers many benefits to companies who use this strategy. There are, however, some drawbacks to micromarketing. Which of the following is NOT a drawback of micromarketing?

Correct Answer:- Micromarketing drives up company costs by trying to customize the offers to each individual customer in the market

Answer:- When determining which targeting strategy to use, a company should first examine __________

Correct Answer:- its company resource

Answer:- When a company goes after a large share of a small market segment, ___________ is used.

Correct Answer:- concentrated marketing

Answer:- A positioning map shows a company _________.

Correct Answer:- consumer perceptions of the company’s brands versus the competition’s products

Answer:- A product’s __________ is a complex set of perceptions, impressions, and feelings that consumers have for the product compared with competing products.

Correct Answer:- position

Answer:- Which of the following is NOT a type of differentiation?

Correct Answer:- consumer differentiation

Answer:- Competitive advantage occurs when a company can differentiate and position itself by _______.

Correct Answer:- providing superior customer value

Answer:- Which of the following is NOT a winning value proposition for a new product?

Correct Answer:- providing less benefits for less money

Answer:- Companies manage detailed information about customers as individuals and they use that information to maximize customer loyalty. This process is referred to as _________.

Correct Answer:- Customer relationship management

Answer:- The first step in the marketing process is ________.

Correct Answer:-
understanding the marketplace and customer needs and wants

Answer:- Abel now has the buying power to purchase the computer that he wanted for the last six months. Abel's want has now become a(n) _

Correct Answer:- Demand

Answer:- Abel now has the buying power to purchase the computer that he wanted for the last six months. Abel's want has now become a(n) _

Correct Answer:- Demand

Related Questions

Navigate

• Browse (All)
• Browse D
• Subjects

---