Changing prices on established brands presents challenges. Shoppers are used to
ID: 1114101 • Letter: C
Question
Changing prices on established brands presents challenges. Shoppers are used to what frequently purchased products cost such as ready-to-eat cereal, potato chips, and canned vegetables. To lower prices with these types of products, manufacturers most often:
Use regional coupons to clear the market.
Increase advertising intensity to justify a lower price.
Change the color of the packaging and include on-package messaging such as “now at a lower price.”
Keep the price and package the same while increasing the amount of content.
Purchase end-of-aisle shelf space to encourage impulse purchases.
Use regional coupons to clear the market.
Increase advertising intensity to justify a lower price.
Change the color of the packaging and include on-package messaging such as “now at a lower price.”
Keep the price and package the same while increasing the amount of content.
Purchase end-of-aisle shelf space to encourage impulse purchases.
Explanation / Answer
Keep the price and package the same while increasing the amount of content.
the above is the answer
in this way the net price per volume terms is declined.