COPY AND PASTE THE LINK BELOW read the short article and answer the four questio
ID: 1120860 • Letter: C
Question
COPY AND PASTE THE LINK BELOW read the short article and answer the four questions that follow: http://www.cfs.purdue.edu/richardfeinberg/csr%20331%20consumer%20behavior%20%20spring%202011/babin/chapter%2012/0840058519_276229.pdf
1. What types of decision-making rules can be used for selecting a digital camera? How would they apply to this case?
2. How can consumers deal with the problem of missing information for one, or several, of the alternatives?
3. What role does the brand name of a camera play in the selection process?
4. Compare two popular websites such as bestbuy.com and myproductadvisor.com on how they present alternatives and explain differences among cameras. How helpful do you find these sites to be?
Explanation / Answer
The decision rules range from price to features they need (resolution, speed, aperture, digital and optical zoom). The decision rule depends on the amount of value the customer associates with each feature and his capacity to pay.
The customer can deal with the missing information by utilizing the big business of sites where the various consumer products are compared both by experts and users. There is a scope of attaining as much information as the amount of time the customer is willing to invest. There is also a chance of unbiased opinions from the experts and users.