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Choose Correct answer 13/ The benefits of making all or a/ highly specialized as

ID: 1130307 • Letter: C

Question

Choose Correct answer

13/ The benefits of making all or a/ highly specialized assets are involved b/ when vertical integration is necessary for protecting proprietary techolos part of a product in-house are the greatest when: when in-house manufacturing is more cost effective d al of the above. dereting Mix or the set of choices a firm ofers to their clients in a particular country. is largely determined by differences in: a/ product standards b/ distribution channels ceconomic development d/ all of the above. 15/ The Japanese distribution system is characterized by a/ a fragmented retail system b/ a very "long" channel c/ a very “exclusive" channel d/ All the above 6/ “Country of Origin" effects in the marketplace are experienced in general as positive in the following situation(s): a/ Chinese manufactured goods in the US. b/ Italian manufactured handbags in Germany. c/ Korean manufactured cars in Japan d/ none of the above 17/ "Pull" strategies tend to be emphasized a/ for industrial products b/ when distribution channels are short c/ when few print or electronic media are available d/ none of the above 18/ Multipoint pricing only works when: a/ a company has many points of presence in a national market b/ market segmentation is such that several segments support the same pricing c/ there are at least 2 countries involved d/none of the above 19/ For a successful Transnational strategy having R&D; facilities in several countries makes sense, because: a/ the company views the World as one market and wants to obtain many different inputs into it new product development. b/ there are people with unique talents in different parts of the World, the company wants to talent from all parts. having R&D; in main markets facilitates localization of certain products. all of the above raw

Explanation / Answer

13.D

Explanation: It is better to outsource production when generic assets are involved or when the firm is not concerned about protecting proprietary technology or when in-house manufacturing is costly. In case of produciton involves highly specialized technology, or when the proprietary technology must be protected or when cost is less to produce in-house, it is better to produce in-house.