Micromedia - Monitoring the Conversation Around Brands How do micromedia channel
ID: 1131998 • Letter: M
Question
Micromedia - Monitoring the Conversation Around Brands
How do micromedia channels allow marketing professionals to monitor the conversation around a brand or company? How has the limited space in micromedia channels shifted the conversation between businesses and consumers? Evaluate how lifestreams/brandstreams have transformed the conversations for businesses online.
Your initial post should be a minimum of 250-300 words in APA format. Support your explanations and analysis with the required text, citing specific examples.
Explanation / Answer
Social channels have become an essential part of the marketing mix for the business.Online,people talk about brands, companies, their product and services and their experience with them.A whole range of social media monitoring tools are at disposal to facilitate job, to follow closely what is happening in the world of brand.Through social media monitoring we can really listen so we can better understand what is going on this world surrounding our business;
1. monitoring of themes and topics of competitors
2. About our brand and company on their own social media channels, also outsid.
Social media is all about interaction. In addtion to listening it is equally important to take an active part in the conversation of customers. manage and maintain the dialogue with your followers and fans with high quality content such as photo updates, blog posts, videos, photos.A code of conduct will help to do the right thing and respond.On the basis of social media monitoring tool we document the evolution of social media activities.
At Brandstream we help companies discover, leverage, and own powerful brand territories that can inspire and guide entire organization .they help clients at strategic inflection points, be it to bring disruptive innovation to legacy brand like Samsung or Airbnb .Their purpose is to ;
1- stregthen the Brand within ultimately reflect those who bring them to life every day.Companies like nike and Starbucks represent of the first.Many successful companies fail not because of outside forces but from weaknesses and threats within.
2- Brand monitoring must be measured beyond revenue, awareness, market share or margin.Today brand monitors are also being tasked to measure employee recognition and respect for core brand values,
3- Strategic brand initiatives is a key part of the Brandstream process are strategic brand initiatives, single sentence statements that apply positioning and insights to what matters most for the brand.They are not marketing objectives or business strategies-they help inform the process by which those are conceived and implemented.They help fill in the gap between present state and future state in ways that stregthen and protect the brand, and serve as a strong influence on organization culture.