Chapter 6 Critical Thinking Assignment Points 20 Due Wednesday by 11:59pm Submit
ID: 1156171 • Letter: C
Question
Chapter 6 Critical Thinking Assignment Points 20 Due Wednesday by 11:59pm Submitting a file upload Answer the following critical thinking question from chapter 6 by using your textbook with citations (see the example listed) Minimum requires are 2/4 substantial double-spaced paragraphs. Always support your answers. Chapter 6/ ppts 6-20 critical thinking assignment: Name the five stages in the consumer decision process. File Upload Google Doc Dropbox Upload a file, or choose a file you've already uploaded. File: Choose File No file chosen Add Another File Click here to find a file you've already uploaded Comments... Cancel Submit AssignmentExplanation / Answer
chapter 6 answer:
CONSUMER DECISION MAIKING PROCESS
Consumer Decision Making Process means the process of Identifying and verifying the decision making of the consumer by the business leaders or the marketers.
It has 5 stages:-
The first step in the consumer decision making process is identifying the need. The need is the most important element which leads towards the actual buying of the product or service. Need is the trigger point of all the buying decisions.
2. Searching and gathering Information
The potential consumer after identifying his needs moves on to the second stage i.e. searching & gathering information. When it comes to choosing between alternatives humans tend to be skeptical, therefore they need all the information before spending their money. During this phase of Consumer Decision Making Process the consumer evaluates the entire positive and negatives aspects of the purchase. Due to the changing trends and online shopping sites the consumers are far more informed and are able to make better purchase decisions.
Information can be collected from many different sources like electronic media or from people reviews about the certain products. Making a purchase decision is important so consumer does not tend to be hasty while gathering information about the products and brand available in the market. The consumers receive information from many different directions. Some Sources of information are mentioned below.
3. Evaluating the Alternatives
The Consumers begin to search out for the best deals or options available once he has identified the Need and the source to satisfy that need. The Consumer at this stage evaluates different options based upon product price, product quality, product quantity, and value added features of a product or other important factors. The Customers reviews and compare prices for the substitute products before choosing the product that will satisfy the need in the best possible manner.
4. Actual Purchase of the Product or the Service
In this stage the customer decides what to buy, where to buy after going through all the above stages. After proper assessment of all the facts the consumer makes a logical decision to buy a product based upon his needs and wants. The Needs and want are often triggered from the advertising and marketing campaigns, recommendations from personal connections or may be from both.
5. Post Purchase Evaluation
In the final stage of consumer decision making process the consumer evaluates or analysis the purchased product, usefulness of the product, satisfaction delivered from the product, Value of the product with respect to the need fulfillment of the consumer.
If the consumer feels that the product bought delivered the value and has met the expectation they will become the loyal customers of the product.
note:- Consumer Decision making Process is very important for marketers to successfully market their products and product line. Understanding the targeted market fully increases the efficiency of a Marketing plan and yields better result from Promotional Plan