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A challenge of adapting value messages as customers move through the buying proc

ID: 1208547 • Letter: A

Question

A challenge of adapting value messages as customers move through the buying process is _____.

how to influence learning of goods

advertising against well known products

identifying the segment of the market that would have need or interest in the product

distinguishing between montary and psychological value drivers

how to influence learning of goods

advertising against well known products

identifying the segment of the market that would have need or interest in the product

distinguishing between montary and psychological value drivers

Explanation / Answer

(C) identifying the segment of the market that would have need or interest in the product

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