Part #1: Reflect Think of a recent (aired, posted, or printed in the last year)
ID: 1211677 • Letter: P
Question
Part #1: Reflect
Think of a recent (aired, posted, or printed in the last year) advertisement that you found to be deceptive or offensive and respond to the following questions:
1. Briefly describe the ad. Why did you find this advertisement deceptive or offensive?
2. Which of the social responsibility issues discussed in the chapter does this ad illustrate (Demand Creation, Shaping vs. Mirroring, Over-Commercialization, Poor Taste and Offensive Advertising, Sex Appeals and Body Image, Diversity and Stereotypes, Misleading Claims, Comparative Advertising, or Product-Related Issues)? Support your choice.
3. If you were the advertiser, what corrective action would you take to demonstrate a commitment to marketing in a more ethical manner?
Part #2: Apply
Review the Institute for Advertising Ethics Principles and Practices for Advertising Ethics (p. 74) and respond to the following questions for your focus product or service (selected in Module 1):
4. What ethical challenges do you foresee when it comes to advertising your product or service? Note: Consider the social responsibility issues from the chapter. Support your choice.
5. Based on your review of the IAE code of ethics, how can you demonstrate social responsibility in the brand communication for your focus product or service?
Explanation / Answer
.Currently there are various ads channeled through print media or televisions ads .I have picked on snickers for a quick assessment for this ad .The company focuses on hunger aspect specially mentioning behavioural changes in a person when hungry .The approach is directly demand driven i,e. demand creation .The company wants to lure customers and target more towards the younger section and induce people to get attracted towards the hunger therapy .
Also for a committee marketing strategy , the pricing and quality needs to be of the utmost priority ,Also since the company wants to popularise the product as a snack it's content and food nutrional value have to be carefully monitored .
b)Advertising is a very sensitive media aspect , the company has to be very careful about the content displayed because it caters to a mass audience . The targetting has to be very niche and company needs to be more carfeul about ingredients ,services and other obligations towards the society have to followed while campaigning .
Social responsibility covers all the ethical aspects for advertising companies ,and maintains highest personal ethics ,spread education,conducting online and offline seminars ,awards for accomplishments , maintaing public relations and focus on upliftment of the society through imparting knowledge or helping the underprivilldeged as part of their CSR programmes .