I need help with this 3 questions please. How do you address potential ethical c
ID: 138396 • Letter: I
Question
I need help with this 3 questions please.- How do you address potential ethical concerns that your plan isn’t addressing all, even many, of the potential areas of focus (e.g., refer to the example of decreasing drunk driving among teens by focusing on designated drivers)?
- For a campaign targeting tobacco cessation, describe three potential target audience segments using at least three segmentation variables.
- For an objective of influencing employees to turn off computer monitors when leaving work at the end of the day, what is a potential behavior change goal? Knowledge goal? Belief goal?
- How do you address potential ethical concerns that your plan isn’t addressing all, even many, of the potential areas of focus (e.g., refer to the example of decreasing drunk driving among teens by focusing on designated drivers)?
- For a campaign targeting tobacco cessation, describe three potential target audience segments using at least three segmentation variables.
- For an objective of influencing employees to turn off computer monitors when leaving work at the end of the day, what is a potential behavior change goal? Knowledge goal? Belief goal?
Explanation / Answer
Answer: Ethics is a code of thinking and behavior governed by a combination of personal, moral, legal, and social standards of what is right. Although the definition of "right" varies with situations and cultures, its meaning in the context of a community intervention involves a number of guiding principles with which most community activists and service providers would probably agree. Most Americans instead viewit as a serious public danger, a violent crime that results from a person’s decision to drive while impaired. Emerging from this change in public attitudes came the passage of new laws to impose firm and consistent punishment against convicted drunk drivers, with the hope of decreasing repeat offenses, a strategy referred to as specific deterrence .
Campaigns indicate in their public documents that they have given special consideration to diverse audiences.
The potential target audience segments using at least three segmentation variables.
The turning off computers monitors when leaving at the end of the day is a knowledge goals. As the purpose of the Knowledge Management process is to share perspectives, ideas, experience and information; to ensure that these are available in the right place at the right time to enable informed decisions; and to improve efficiency by reducing the need to rediscover knowledge.