Pink Jeep tours offer off-road tours to individuals and groups visiting the sout
ID: 2369514 • Letter: P
Question
Pink Jeep tours offer off-road tours to individuals and groups visiting the southwestern U.S. hopspots of Sedona, arizone, and las vegas, Nevada. Take a tour of the company web site at ww.pinkjeep.com. suppose you are the manager for the pink jeep office in Sedona. From the company web site, choose two tours offered there. One tour should last all day, and the other should be a shorter tour of 2-4 hours.
For the following requirements, assume the each jeep tour hs four adult passengers plus a tour guide.
1. List the various costs pink jeep would incur to offer each tour. Indicate whether each cost identified is variable, fixed or mixed based on the number of tours offered
2. Briefly research each cost listed in requirement 1 and estimate its amount. Estimate variable costs on a per jeep tour basis and fixed costs on a monthly basis. Break any mixed cost into variable and fixed components. Sate any assumptions that you must make when estimating these costs ( and be aware that many assumptions must be make)
3. What is pink jeep total ariable cost for each tour? Does this cost differ for each type of tour? Explain
4. Using the current tour prices listed on pink jeep web site, determine the contribution margin per jeep tour for each tour type
5. Assume pink jeep ran only the all day excursion tour in the month of august. In this case, how many tours are needed to break even
6. Assume pink jeep ran only the shorter tour during august. In this case, how many tours are needed to earn $30000 in profit for the month?
Explanation / Answer
I've selected following two tours to las vegas
1)
TOUR TIME:
12 hours/ full day
PRICE :$245.00
2)
TOUR TIME:
4 hours
PRICE:$97.00
1.
cost is fixed and given above
3.
Variable costsare expenses that change in proportion to the activity of a business.Variable costis the sum of marginal costs over all units produced.
So, for each tour variable cost is different as time taken to travel will be marginally different, cosidering traffic change and driver's perfomance. also fuel cost will be different, so net variable cost will be different
6.
every jeep has 4 passengers, so
so, profit per tour will be 4*97 =$388
so to earn $30000 profit tours required = $30000/$388 = 77.31 = 74 (Approx.)