Portfolio Analysis A manufacturing Industrie have five SBU. You will use this in
ID: 2384420 • Letter: P
Question
Portfolio Analysis
A manufacturing Industrie have five SBU. You will use this information to help the companie use the portfolio planning tool developed by the Boston Consulting Group.
Answer the following questions
A) Calculate the total sales percent for each one of the company SBU.
B) Calculate the total market share for each one of the company SBU.
C) Calculate the relative market percent for each one of the company SBU.
D) Add the numerics coordinates to the growth line and to the relative market percent.
E) Write each one of the company SBU on their correspondent quadrant, draw a circle in proportion to the sales percent of the industry
***Remember to include the process
SBU Anual Industry Growth % Sales in $Millions $ Biggets four Companies Sales in millions Total Industry Sales Anne 5 500 a)750 b)500 c)300 d)200 2.6M Brian 12 300 a)700 b)500 c)300 d)100 1.8M Carl 6 1,200 a)1,200 b)850 c)600 d)300 3.3M Dianne 1 1,500 a)1,600 b)1,500 c)1,000 d)600 6.1M Ella 20 400 a)400 b)300 c)100 d)175 1.2MExplanation / Answer
Ans : A,B,C
SBU
Ans D
Ans E
SBU
SBU
Anual Industry Growth % Sales in $Millions $ Biggets four Companies Sales in millions Total Industry Sales in Million Total sales % of each SBU Total Market share of each SBU Relative Market % of each SBU Anne 5 500 a)750 b)500 c)300 d)200 2,600 12.82% 19% 0.67 Brian 12 300 a)700 b)500 c)300 d)100 1,800 7.69% 17% 0.43 Carl 6 1,200 a)1,200 b)850 c)600 d)300 3,300 30.77% 36% 1 Dianne 1 1,500 a)1,600 b)1,500 c)1,000 d)600 6,100 38.46% 25% 0.94 Ella 20 400 a)400 b)300 c)100 d)175 1,200 10.26% 33% 1.00 Total 3900 15,000