Choose a firm that sells their products through more than one channel of distrib
ID: 2416228 • Letter: C
Question
Choose a firm that sells their products through more than one channel of distribution. (For example, Miller beer is sold through grocery stores, convenience stores, liquor stores, restaurants, bars, and stadiums—each is a different channel.) Address the following: (a) Identify the firm and products you have selected to discuss. There are many ways a firm could distribute its products. Different kinds of firms approach the managementof distribution in different ways. Why is this? Briefly explain using the firm you have selected and/or its competitors to illustrate your thinking. (b) List and describe a process you would recommend to your selected firm to use in designing their channel strategy. Break it down to a step-by-step process and briefly describe each step. (c) Marketers sometimes switch their product's distribution to a different marketing channel. Why? Describe reasonable circumstances that might lead to switching to a different marketing channel. Give reasons and an example
Explanation / Answer
Marketers switch their product's distribution to different marketing channel becuase of the changing trend of the market. intially the products used to be distributed through physical channels but as the time changed the consumer became more useto the internet the companies started to distribute there products in online site or through e commerce, so, to adapt to the new changing time and to keep in touch with the competition the marketers has to do the changes with their distribution channel.