I need help with writing a BUFFER for this situation. I can figure the rest out,
ID: 2419854 • Letter: I
Question
I need help with writing a BUFFER for this situation. I can figure the rest out, but I can't get a buffer..
"You're a marketing manager for Stanton, one of the premier suppliers of DJ equipment. Your company's latest creation, the FinalScratch system, has been flying off the shelves. Both professional and amateur DJ's love the way FinalScratch gives them the feel of working with vinyl records by letting them control digital music files from any analog turntable or CD player while giving them access to the endless possibilities of digital music teachnology. Sales are strong everywhere except in Music99 stores, a retail chain in the Mid-Atlantic region. You suspect the cause: The owners of this chain refused to let their salespeople attend the free product training you offered when FinalScratch was introduced, claiming their people were smart enough to train themselves.
To explore the situation, you head out from Stanton head quarters in Hollywood, Florida, on an undercover shopping mission. After visiting a few Music99 stores, you're appalled by what you see. The sales people in these stores clearly don't understand the FinalScratch concept, so they either give bad information about it or steer to other products from your competitors. No wonder sales are so bad at this chain."
Explanation / Answer
Ans:
We all listen to music for various reasons. It affects our mood. Sometimes it makes us happy; sometimes it makes us sad. We usually listen to music whose tune matches with the mood and feelings we have at that time. Music is in many ways the soundtrack of our lives and playing or listening to music can bring back memories and feelings that are long gone. Listening to music is a way to create new. Music is looked like a food for people, more exact is a dessert, which people listen to for different reasons and at different times.
Music is one of the most common things around the world. Music is one of the few activities that involve using the whole brain. It is fundamental to all cultures in fact it is the universal language of the world, because no matter which part of the world you go to or which culture you can find some form of music. Music can have some surprising benefits.
To overcome the sales at this chain you need to identify where the issue is and try in resolving the same as you know how difficult and expensive it is to recruit new retailers in the market. However, this situation can't go on as you're loosing thousands of dollars of potential business every week.
Write a letter to Jackson Fletcher, the CEO of Music99 expressing your disappointment in what you observed and explaining that the Music99 sales staff will need to agree to attend product training or else your company's management team will be responsible for the same.
Many Negative announcements on routine business matters:
Many negative messages are written in response to the requests from an internal or external party, but on occasion managers need to make unexpected announcements of a negative nature. Although such announcements happen in the normal course of business, they are generally unexpected and the indirect approach is usually the better choice. Follow the steps outlined for indirect messages: