A recent phenomenon is the emergence of skinny bundles. These include a small nu
ID: 2439632 • Letter: A
Question
A recent phenomenon is the emergence of skinny bundles. These include a small number of basic channels with an option for consumers to add additional channels/networks for a fee. Explain your profit-maximizing strategy to the emergence of skinny bundles as a Comcast manager in the short-run and long-run. A recent phenomenon is the emergence of skinny bundles. These include a small number of basic channels with an option for consumers to add additional channels/networks for a fee. Explain your profit-maximizing strategy to the emergence of skinny bundles as a Comcast manager in the short-run and long-run.Explanation / Answer
SHORT RUN:-
1. improve poor customer service- As customer service of comcast is very poor So improve customer service in order to retain customers.So be nice. Niceness goes a long way in negotiation.
2. Offer up own skinny bundles by acquiring other networks in an attempt to win back some of their revenue losses and subscribers.
3. launch a new app, which will replace its older Xfinity TV app on mobile devices, as well as deliver a host of features for cable subscribers, including access to live TV, on-demand programming, DVR recordings and more.
4. The key to conquering the OTT landscape and securing long-term subscribers will be to understand the cord-cutting audience intimately and the content they want to receive. From the channels that mean most to consumers, to the shows they love to watch, to the advertisements that will resonate with them, all of which can be informed by defensible audience data. That’s a subscription we’d buy into.
5. Try to come up with multiple subscriber combination offers in order to increase the number of subscribers and further to increase the profit.
LONG RUN:-
1. Need to know how to reach that next generation viewer. Analyse the needs of your customers to maximize the profits in future.
2. Personalize the entire experience for the consumer — from what content they get recommended, to what advertisements they see. Stronger, targeted advertisements and content means higher ad sales and direct revenue for the key OTT players.
3. launch “a 24/7 live-streaming sports channel , as the broadcast company works to better compete with digital rivals and a loss in subscriptions stemmed from cord cutters.” launch a dedicated over-the-top ESPN service soon.