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Please show work. Thanks. Karen Hefner, a florist, operates retail stores in sev

ID: 2506119 • Letter: P

Question

Please show work. Thanks.


Karen Hefner, a florist, operates retail stores in several shopping malls. The average selling price of an arrangement is $50 and the average cost of each sale is $30.  She also pays a manager $7,500 per month.  A new mall is opening where Karen wants to locate a store, but the location manager is not sure about the rent method to accept.  The mall operator offers the following three options for its retail store rentals:

                  1.   paying a fixed rent of $17,500 a month, or

                  2.   paying a base rent of $10,000 plus 10% of revenue received, or

                  3.   paying a base rent of $5,500 plus 20% of revenue received

Required:

Explanation / Answer

UNITS SOLD=5000

TOTAL SELLING PRICE= 50*5000= 250000

TOTAL COST = 30*5000= 150000

MANAGERS PAY =7500

TOTAL INCOME= TOTAL SELLING PRICE- (TOTAL COST+MANAGERS PAY + RENT)

1) RENT= 17500 HENCE TOTAL INCOME=$ 75000

2) RENT=10000 + (0.1 * 250000) = 35000 HENCE TOTAL INCOME= 57500

3)RENT= 5500+ (0.2*250000) = 55000 HENCE TOTAL INCOME=37500

OPTION 1 SHOULD BE CHOSEN BY KAREN AS IT HAS MAXIMUM PROFIT.