Cool Rays Ltd. is considering dropping its Tinted Glass product line. The Tinted
ID: 2540781 • Letter: C
Question
Cool Rays Ltd. is considering dropping its Tinted Glass product line. The Tinted Lens product line income statement for the last year was as follows:
The company has a total of 3 product lines. Only $200,000 of fixed manufacturing costs can be eliminated if the Tinted Lens product line is discontinued. The balance of the fixed manufactured costs have been allocated to the product line on the basis of sales.
a) Should Cool Rays drop the Tinted Glass product line?
b) By how much would operating income increase or decrease if the product line is dropped? Show your work.
c) Irrespective of your calculation above, very briefly list two other considerations that should influence senior management’s decision in decisions of this type?
Regardless of your answer above, assume the company would lose $200,000 if the Tinted Lens product line were dropped. Also assume that if the Tinted Glass product line was dropped the company could introduce a new product line Z, which is quite unique in the market place. The following information relates to this possibility:
Sales of product line Z $1,000,000
Variable manufacturing costs 50% of selling price
Sales commissions 10% of selling price
Required advertising for product line Z $75,000
The amount allocated to product line Z for fixed manufacturing expenses and head office expenses would remain the same.
d) Should the company drop the Tinted Lens product line and introduce the new product line Z? (There is insufficient capacity to sell both product lines.)
e)By how much will operating income increase or decrease if the company discontinues the Tinted glass product line and introduces Z? Show your work.
sales 1,850,000 Cost of goods sold variable manufacturing portion 1,080,000 fixed manufacturing portion 720,000 1,800,000 gross profit 50,000 selling and administration comissions (10% based on sales) 185,000 advertising for tinted glass line 115,000 allocated head office expenses 45,000 345,000 operating loss -295,000Explanation / Answer
1 Sales 18,50,000 Cost of Goods Sold: Variable Manufacturing Cost 10,80,000 Variable Selling & Admin Cost 1,85,000 Gross Profit 5,85,000 Less: Avoidable Fixed M.Cost 2,00,000 Less: Avoidable Advertising Cost 1,15,000 Net Income from Division 2,70,000 Note: Fixed Manuafcturing Cost (720000-200000) will still be allocable if tinted division continues or not Allocated Head office expense will still be allocable if tinted division continues or not Both above cost are irrelevant/sunk costs for decision Since the Tinted Division is providing Positive 270000 Net Income it should be continues 2 Division closed Sales 0 Cost of Goods Sold: Variable Manufacturing Cost 0 Variable Selling & Admin Cost 0 Gross Profit 0 Fixed Manufacturing Cost 5,20,000 Allocated Head Office Expense 45,000 Net Loss post closure -5,65,000 Current Loss in Tined Depatement -2,95,000 Loss will increase by -2,70,000 3 a The kind of product tinted department is offering, whether it will impact market reputation of company for other products b Other factor like suppliers agreements, capital commitments may be a concern 4 Division Z Sales 10,00,000 Cost of Goods Sold: Variable Manufacturing Cost 5,00,000 Variable Selling & Admin Cost 1,00,000 Gross Profit 4,00,000 Fixed Manufacturing Cost 5,20,000 Advertisng Expense 75,000 Allocated Head Office Expense 45,000 Net Loss post closure -1,65,000 Loss in Tinted Division -2,95,000 Loss in Z Division -1,65,000 Since the loss has declined the company should go for product Z 5 Change in Operating Margin 1,30,000 Operating Margin will Increase