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Diversified Products, Inc., has recently acquired a small publishing company tha

ID: 2584587 • Letter: D

Question

Diversified Products, Inc., has recently acquired a small publishing company that offers three books for sale -a cookbook, a travel guide, and a handy speller. Each book sells for $16. The publishing company's most recent monthly income statement is given below: Total Company $ 330,000 $102,000 $162,000 $ 66,000 Product Line Travel Cookbook Guide Speller Sales Expenses Printing costs Advertising General sales Salaries Equipment depreciation Sales commissions 108,000 33,000 63,600 11,400 42,000 14,100 22,500 9,720 9,600 2,500 6,120 39,000 24,000 2,500 5,400 3,960 5,400 2,500 19,800 7,500 33,000 10,200 16,200 6,600 eneral administration Warehouse rent Depreciation-office facilities 43,800 14,600 13,200 4,080 1,600 14,600 14,600 2,640 1,600 6,480 1,600 4,800 Total expenses 311,100 110,200 146,800 54,100 Net operating income (loss) $ 18,900 $ (8,200) $ 15,200 $ 11,900 The following additional information is available about the company: a. Only printing costs and sales commissions are variable; all other costs are fixed. The printing costs (which include materials, labor, and variable overhead) are traceable to the three product lines as shown in the statement above. Sales commissions are 10% of sales for any product. b. The same equipment is used to produce all three books, so the equipment depreciation cost has been allocated equally among the three product lines. An analysis of the company's activities indicates that the equipment is used 20% of the time to produce cookbooks, 40% of the time to produce travel guides, and 40% of the time to produce handy spellers c. The warehouse is used to store finished units of product, so the rental cost has been allocated to the product lines on the basis of sales dollars. The warehouse rental cost is $3 per square foot per year. The warehouse contains 52,800 square feet of space, of which 8,400 square feet is used by the cookbook line, 25,200 square feet by the travel guide line, and 19,200 square feet by the handy speller line d. The general sales cost above includes the salary of the sales manager and other sales costs not traceable to any specific product line. This cost has been allocated to the product lines on the basis of sales dollars

Explanation / Answer

Answer:

1

Prepare a new contribution format segmented income statement for the month.

Total
Company

Cook-Book

Travel
Guide

Handy
Speller

Sales

330000

102000

162000

66000

Variable expenses:

Printing cost

108000

33000

63600

11400

Sales commissions

33000

10200

16200

6600

Total variable expenses

141000

43200

79800

18000

Contribution margin

189000

58800

82200

48000

Traceable fixed expenses:

Advertising

42000

14100

22500

5400

Salaries

39000

24000

9600

5400

Equipment depreciation

7500

1500

3000

3000

Warehouse rent

13200

2100

6300

4800

Total traceable fixed expenses

101700

41700

41400

18600

Product line segment margin

87300

17100

40800

29400

Common fixed expenses

General sales

19800

Depreciation—office facilities

4800

General administration

43800

Total common fixed expense

68400

Net operating income

18900

___________________________________________-

2

Based on the statement you have prepared, do you agree with the decision to eliminate the cookbook?

ANswer:

NO

_______________________________________

Compute the contribution margin ratio for each product.

Cook-Book

Travel
Guide

Handy
Speller

Sales

102000

162000

66000

Less: variable cost

43200

79800

18000

Contribution

58800

82200

48000

Contribution magin
=contribution/sales

58%

51%

73%

Total
Company

Cook-Book

Travel
Guide

Handy
Speller

Sales

330000

102000

162000

66000

Variable expenses:

Printing cost

108000

33000

63600

11400

Sales commissions

33000

10200

16200

6600

Total variable expenses

141000

43200

79800

18000

Contribution margin

189000

58800

82200

48000

Traceable fixed expenses:

Advertising

42000

14100

22500

5400

Salaries

39000

24000

9600

5400

Equipment depreciation

7500

1500

3000

3000

Warehouse rent

13200

2100

6300

4800

Total traceable fixed expenses

101700

41700

41400

18600

Product line segment margin

87300

17100

40800

29400

Common fixed expenses

General sales

19800

Depreciation—office facilities

4800

General administration

43800

Total common fixed expense

68400

Net operating income

18900