Select ONE (1) of the two following options for this assignment: Option 1: Indus

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Select ONE (1) of the two following options for this assignment: Option 1: Industry Analysis In this Case Study, you will research an airline company and give a brief overview of the company, identify the industry it is a part of, and complete a Five Forces Industry Analysis. Research the airline company and be sure to include company information as well as industry information. Write a two-page (500-word) paper to include the following: A brief company background of the company Identification of the industry the company is a part of and give a brief overview of that industry Complete a Five Forces Industry Analysis of the industry identified to include: o A one or two sentence explanation of each force o Indication if the force is high or low for the industry o A brief justification of why you believe the force to be high or low CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Option 2: Strategy In this Case Study, you will research an airline company and determine its business strategy. Be sure to include research on their business strategy. Write a one-page (250-word) paper to include the following: A brief explanation of Porter's generic strategies Identification of the strategy US Airways uses Examples and justification to support the strategy chosen CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed.

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