Tammy Monahan is considering the purchase of a home entertainment center. The pr
ID: 2649534 • Letter: T
Question
Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are:
portability .1
sound projection .6
warranty .3
Tammy rated the brands as follows:
portability
sound projection
warranty
Brand A
6
8
7
Brand B
9
6
8
Brand C
5
9
6
Using the Consumer Buying Matrix presented in Chapter 8, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?
portability
sound projection
warranty
Brand A
6
8
7
Brand B
9
6
8
Brand C
5
9
6
Explanation / Answer
Brand A: (.1*6) + (.6*8) + (.3*7) = 7.5
Brand B: (.1*9) + (.6*6) + (.3*8) = 6.9
Brand C: (.1*5) + (.6*9) + (.3*6) = 7.7
Tammy Monahan also have to consider many factors such as store location, brand reputation, availability of service,experience of other individuals and shipping cost.