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The scientists at Symbiotic Super Products, Inc. have developed a new product \"

ID: 2653924 • Letter: T

Question

The scientists at Symbiotic Super Products, Inc. have developed a new product "LX" that is expected to take some sales away from the present product "H". The marketing department has developed two sales quantity forecasts; one for the present "H" product only (product LX is not offered), and one for the sales of H and for LX, if the proposal is approved.   The unit prices, and unit COGS for the two products are shown below. No changes in prices and costs will be made it the proposal is approved. Determine the Gross Margin only for each year that could be used in preparation of the evaluation of a proposal to introduce the LX product in addition to the H product. Sales Quantities Year 2016 2017 2018 2019 Product H only (no change) 1,000 1,000 1,000 750 Both products H and LX H 800 700 600 500 LX 250 750 1,500 2,000 H LX Sales price each $84 $59 COGS Each $51 $32 The scientists at Symbiotic Super Products, Inc. have developed a new product "LX" that is expected to take some sales away from the present product "H". The marketing department has developed two sales quantity forecasts; one for the present "H" product only (product LX is not offered), and one for the sales of H and for LX, if the proposal is approved.   The unit prices, and unit COGS for the two products are shown below. No changes in prices and costs will be made it the proposal is approved. Determine the Gross Margin only for each year that could be used in preparation of the evaluation of a proposal to introduce the LX product in addition to the H product. Sales Quantities Year 2016 2017 2018 2019 Product H only (no change) 1,000 1,000 1,000 750 Both products H and LX H 800 700 600 500 LX 250 750 1,500 2,000 H LX Sales price each $84 $59 COGS Each $51 $32

Explanation / Answer

Determine the Gross Margin only for each year that could be used in preparation of the evaluation of a proposal to introduce the LX product in addition to the H product.

Relevant Gross Margin  that could be used in preparation of the evaluation of a proposal to introduce the LX product in addition to the H product is the Gross Margin Lapsed due to Introduction of Product LX, It is oppurtunity cost .

2016

Gross Margin Used in  evaluation of a proposal to introduce the LX product = Unit lost of product h *(Sale Price -COGS)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = (1000-800)*(84-51)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = $ 6600

2017

Gross Margin Used in  evaluation of a proposal to introduce the LX product = Unit lost of product h *(Sale Price -COGS)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = (1000-700)*(84-51)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = $ 9900

2018

Gross Margin Used in  evaluation of a proposal to introduce the LX product = Unit lost of product h *(Sale Price -COGS)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = (1000-600)*(84-51)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = $ 13200

2019

Gross Margin Used in  evaluation of a proposal to introduce the LX product = Unit lost of product h *(Sale Price -COGS)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = (750-500)*(84-51)

Gross Margin Used in  evaluation of a proposal to introduce the LX product = $ 8250