A company\'s management team should give serious consideration to bidding for a
ID: 2654822 • Letter: A
Question
A company's management team should give serious consideration to bidding for a private-label footwear contract in a particular geographic region when
the cost benchmarking data in the most recent FIR indicates that the average margin over direct costs earned by the sellers of private-label footwear in that region exceeded $10 per pair sold.
all the sellers of private-label footwear in the prior year had a market share under 20% (as reported in the Competitive Intelligence Report).
most other rival companies are bidding for private-label contracts.
the data in the latest Competitive Intelligence Report indicates that one or more rival firms did not bid for private-label contracts.
the data in the latest Competitive Intelligence Report indicates that some of the winning bidders for private-label footwear were able to win contracts at a bid price above their selling price for branded footwear.
Explanation / Answer
Option 5.
the data in the latest Competitive Intelligence Report indicates that some of the winning bidders for private-label footwear were able to win contracts at a bid price above their selling price for branded footwear.