Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessi

Question

Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and this is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. These costs of these, the audience reached by each type of ad, and the maximum number of each is shown in the table.

Type of ad-------Cost per ad------- Audience reached/ad ------- Maximum number

TV ............... $800 ..................... 30,000 .......................... 10

Radio ............. $400........................22,000 ........................... 10

Billboards.........$500...............

Explanation / Answer

Let T, R, B,N be the number of ads placed on TA, radio, billboard and newspaper, respectively. Max 30000T+22000R+24000B+8000N s.t. T+R >=6 500*B + 100*N

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