What is the problem area? Object of study Long Distance Rail Service What is Amt
ID: 2696839 • Letter: W
Question
What is the problem area? Object of study Long Distance Rail Service What is Amtrak? Define Amtrak's Competitors. - could be other forms of transportation - could be people at home not choosing to take trains Total Market - statistics for total market - $$ Figure for the value of the total market - penetrated market - how much does Amtrak get? Market Share - Start with figure of market share - roll back and compare to the past 5-7 years (trend/trajectory) Take Issac as a consultation once we know market share Look for demographics on ridership from Chicago to California - target the customer specifically - meet as a group - Create FOCUS - What is Amtrak problem, what/who Amtrak target is, and verify if this is a good study.What is the problem area? Object of study Long Distance Rail Service What is Amtrak? Define Amtrak's Competitors. - could be other forms of transportation - could be people at home not choosing to take trains Total Market - statistics for total market - $$ Figure for the value of the total market - penetrated market - how much does Amtrak get? Market Share - Start with figure of market share - roll back and compare to the past 5-7 years (trend/trajectory) Take Issac as a consultation once we know market share Look for demographics on ridership from Chicago to California - target the customer specifically - meet as a group - Create FOCUS - What is Amtrak problem, what/who Amtrak target is, and verify if this is a good study. What is the problem area? Object of study Long Distance Rail Service What is Amtrak? Define Amtrak's Competitors. - could be other forms of transportation - could be people at home not choosing to take trains Total Market - statistics for total market - $$ Figure for the value of the total market - penetrated market - how much does Amtrak get? Market Share - Start with figure of market share - roll back and compare to the past 5-7 years (trend/trajectory) Take Issac as a consultation once we know market share Look for demographics on ridership from Chicago to California - target the customer specifically - meet as a group - Create FOCUS - What is Amtrak problem, what/who Amtrak target is, and verify if this is a good study.