Classification of products by degree of __________ divides them into three categ

Question

Classification of products by degree of __________ divides them into three categories.  They are nondurable goods, durable goods, and services.      consumption
                                        tangibility
                                        liquidity
                                        porosity
                                        value or price
              

. The emphasis of a marketing strategy for a discontinuous innovation would most likely be to: (                                                  generate awareness among consumers and obtain widespread distribution.
                                        advertise benefits to consumers, stressing point of differentiation and consumer advantage.
                                        educate consumers about entirely new consumption patterns through product trial and personal selling.
                                        obtain widespread distribution.
                                        stress price differentials.

Explanation / Answer

1) tangibility

2)
educate consumers about entirely new consumption patterns through product trial and personal selling

Related Questions

Navigate

• Browse (All)
• Browse C
• Subjects

---