In your post, you will evaluate how you have been affected by product placement
ID: 2727060 • Letter: I
Question
In your post, you will evaluate how you have been affected by product placement as an audience member and explore product placement as a brand communication alternative for your focus product or service.
Part #1:Reflect
*Consider a time when you were watching a movie or television show and you were exposed to an obvious or even subtle product placement.
1. Identify the movie or television show with the product placement, identify the brand involved in the product placement, and describe how the product was incorporated into the movie or television show story line.
2. Was the product placement a good fit for the movie or television show, or was it an out of place distraction?
3. How did the product placement affect your opinion of the brand? Did it increase your awareness of the brand or did you resent the intrusion?
Part #2: Apply
*Respond to the following questions for your focus product or service as a small family business known as a car dealership
: 4. What could product placement accomplish for your product or service?
5. What types of movies or TV shows would you target as product placement opportunities for your focus product or service? As part of your response, provide examples of specific movies or TV shows you think would be effective product placement opportunities. Support your response.
6. How would you foresee your focus product or service being used in your selected movie or TV show?
7. Is product placement a tactic you would pursue for your focus product or service? Why or why not?
Explanation / Answer
Answer 1. Transporter 3 movie released in 2008, Brand AUDI A8, The product was the key element of the film which the lead Actor uses to deliver goods and later uses to compete and win. AUDI car was shown as a state of art technology device.
Answer 2. The product, AUDI A8 was most fit for the movie. As Car was a key element in the whole storyline and point of focus of viewers.
Answer 3. The product placement enhanced the brand image. It developed a supierior market value. And as a user i became more curious to know about the specifications of the product displayed.
Answer 4. The correct placement can help to create brand image , awareness about the product and thus overall leading to enhanced sales. In case of car dealership right placement will make my business popular and attract more customers.
Answer 5. For Products like car dealership, A showcase of car dealership in local town based show will give more prospective result. The outlet or service can be displayed as part on family shows like " How I met your mother ". Such product can also be showcase on Discovery channel automobile based shows.
Like an Individual sees small business dealership on any popular TV show and later on his trip to town he witness my outlet he would be curious and attracted to visit it. Thus enhancing public image and creating potential client.
Answer 6.The focus product " car dealership " can be shown as an integrated part of the show wherein that paticular episode rovers around the car dealership facility like the key actor purchases his car through our outlet and spreads a word of praise for it.
Answer 7. For the focus product car dealership we need to initially create brand image through advertising and only then after product placement will create synergy. Yes i would pursue product placement tactics because if its highlighted well it can lead to multiple enhanced public image and source of enhanced sales