Prepare an SWOT analysis and SWOT Matrix for Waverly Health and Rehabilitation C
ID: 2746500 • Letter: P
Question
Prepare an SWOT analysis and SWOT Matrix for Waverly Health and Rehabilitation Center, Waverly Va. Using the following format. Provide summary of analysis.
Strengths
Weaknesses
1. Revenue increase by 7%
2. Operating income up 14%
3. Attendance up 7% at parks
4. Hotel occupancy increase by 4%
5. Willingness to challenge the status quo
6. Integration of Star Wars into parks and hotels
7. Expansion into China
8. Good employee morale
9. Average customer purchases up 5%
1. Increase in pension costs of $148 million
2. 11% decrease in international operations revenue
3. Increase in operating expenses of 7%
4. Increase in IT costs
5. Decrease in international attendance by 3%
Opportunities
SO Strategies
WO Strategies
1. Increased consumer spending of 5% on travel and leisure
2. Seasonality of industry
3. Favorability within the U.S. demographic
4. Additional week within the calendar year helped the bottom line
5. Theme park attendance up 4% in the U.S.
6. Favorable environment for creative job solutions
7. Reduction in costs on the rise
1. Target marketing spending on north America and increase by 8% (S9, O3, O5)
2. Offer additional incentives for guests to come back during off-season time periods (S5, O2)
3. Create Star Wars themed package (S6, O1)
1. Offer 5-10% discount to visit multiple locations, especially internationally (W2, O1)
2. Consolidate IT services and manage centrally (W4, O6)
3. Reduce supply costs (W3, O7)
4. Increase marketing to international travelers (W5, O1)
Threats
ST Strategies
WT Strategies
1. Inclement weather conditions
2. Decline in U.S. economic activity
3. Changes in public preferences
4. Changes in technology
5. Turmoil in financial markets
6. Regulatory changes
7. Labor disputes
8. Seasonality of business
1. Create attractive packages offering hotel and theme park entrance tickets at a 5-10% discount (S3, T8)
2. Create new attractions (S6, T3)
3. Offer incentives (i.e. free umbrellas or ponchos) to visit during rainy season (S5, T1)
1. Renegotiate pension plans (W1, T2)
2. Lower prices in international parks and hotels (W2, T5)
Strengths
Weaknesses
1. Revenue increase by 7%
2. Operating income up 14%
3. Attendance up 7% at parks
4. Hotel occupancy increase by 4%
5. Willingness to challenge the status quo
6. Integration of Star Wars into parks and hotels
7. Expansion into China
8. Good employee morale
9. Average customer purchases up 5%
1. Increase in pension costs of $148 million
2. 11% decrease in international operations revenue
3. Increase in operating expenses of 7%
4. Increase in IT costs
5. Decrease in international attendance by 3%
Opportunities
SO Strategies
WO Strategies
1. Increased consumer spending of 5% on travel and leisure
2. Seasonality of industry
3. Favorability within the U.S. demographic
4. Additional week within the calendar year helped the bottom line
5. Theme park attendance up 4% in the U.S.
6. Favorable environment for creative job solutions
7. Reduction in costs on the rise
1. Target marketing spending on north America and increase by 8% (S9, O3, O5)
2. Offer additional incentives for guests to come back during off-season time periods (S5, O2)
3. Create Star Wars themed package (S6, O1)
1. Offer 5-10% discount to visit multiple locations, especially internationally (W2, O1)
2. Consolidate IT services and manage centrally (W4, O6)
3. Reduce supply costs (W3, O7)
4. Increase marketing to international travelers (W5, O1)
Threats
ST Strategies
WT Strategies
1. Inclement weather conditions
2. Decline in U.S. economic activity
3. Changes in public preferences
4. Changes in technology
5. Turmoil in financial markets
6. Regulatory changes
7. Labor disputes
8. Seasonality of business
1. Create attractive packages offering hotel and theme park entrance tickets at a 5-10% discount (S3, T8)
2. Create new attractions (S6, T3)
3. Offer incentives (i.e. free umbrellas or ponchos) to visit during rainy season (S5, T1)
1. Renegotiate pension plans (W1, T2)
2. Lower prices in international parks and hotels (W2, T5)
Explanation / Answer
Strengths
1. Revenue increase by 7%
2. Operating income up 14%
3. Attendance up 7% at parks
4. Hotel occupancy increase by 4%
5. Willingness to challenge the status quo
6. Integration of Star Wars into parks and hotels
7. Expansion into China
8. Good employee morale
9. Average customer purchases up 5%
Weaknesses
1. Increase in pension costs of $148 million
2. 11% decrease in international operations revenue
3. Increase in operating expenses of 7%
4. Increase in IT costs
5. Decrease in international attendance by 3%
Opportunitities
1. Increased consumer spending of 5% on travel and leisure
2. Seasonality of industry
3. Favorability within the U.S. demographic
4. Additional week within the calendar year helped the bottom line
5. Theme park attendance up 4% in the U.S.
6. Favorable environment for creative job solutions
7. Reduction in costs on the rise
Threats
1. Inclement weather conditions
2. Decline in U.S. economic activity
3. Changes in public preferences
4. Changes in technology
5. Turmoil in financial markets
6. Regulatory changes
7. Labor disputes
8. Seasonality of business
Opportunities
SO Strategies
WO Strategies
1. Increased consumer spending of 5% on travel and leisure
2. Seasonality of industry
3. Favorability within the U.S. demographic
4. Additional week within the calendar year helped the bottom line
5. Theme park attendance up 4% in the U.S.
6. Favorable environment for creative job solutions
7. Reduction in costs on the rise
1. Target marketing spending on north America and increase by 8% (S9, O3, O5)
2. Offer additional incentives for guests to come back during off-season time periods (S5, O2)
3. Create Star Wars themed package (S6, O1)
1. Offer 5-10% discount to visit multiple locations, especially internationally (W2, O1)
2. Consolidate IT services and manage centrally (W4, O6)
3. Reduce supply costs (W3, O7)
4. Increase marketing to international travelers (W5, O1)
Threats
ST Strategies
WT Strategies
1. Inclement weather conditions
2. Decline in U.S. economic activity
3. Changes in public preferences
4. Changes in technology
5. Turmoil in financial markets
6. Regulatory changes
7. Labor disputes
8. Seasonality of business
1. Create attractive packages offering hotel and theme park entrance tickets at a 5-10% discount (S3, T8)
2. Create new attractions (S6, T3)
3. Offer incentives (i.e. free umbrellas or ponchos) to visit during rainy season (S5, T1)
1. Renegotiate pension plans (W1, T2)
2. Lower prices in international parks and hotels (W2, T5)
From above , it is recommended to have Target marketing on North America, offer incentives for off-season and create star war packages to exploit opportunities, also give discounts/ incentives to parks/ hotels, international travel &travelers, reduce supply costs and increase IT use, rework pension plans, facilities for rainy seasons with new attractions
Strengths
1. Revenue increase by 7%
2. Operating income up 14%
3. Attendance up 7% at parks
4. Hotel occupancy increase by 4%
5. Willingness to challenge the status quo
6. Integration of Star Wars into parks and hotels
7. Expansion into China
8. Good employee morale
9. Average customer purchases up 5%
Weaknesses
1. Increase in pension costs of $148 million
2. 11% decrease in international operations revenue
3. Increase in operating expenses of 7%
4. Increase in IT costs
5. Decrease in international attendance by 3%
Opportunitities
1. Increased consumer spending of 5% on travel and leisure
2. Seasonality of industry
3. Favorability within the U.S. demographic
4. Additional week within the calendar year helped the bottom line
5. Theme park attendance up 4% in the U.S.
6. Favorable environment for creative job solutions
7. Reduction in costs on the rise
Threats
1. Inclement weather conditions
2. Decline in U.S. economic activity
3. Changes in public preferences
4. Changes in technology
5. Turmoil in financial markets
6. Regulatory changes
7. Labor disputes
8. Seasonality of business