A software company offers its useful program as a free download. Few downloaders
ID: 2747398 • Letter: A
Question
A software company offers its useful program as a free download. Few downloaders ever read the license agreement, but it states that the program is paid for by advertising; specifically, it explains that when the program is installed, another “adware” program is also installed that helps advertisers serve up targeted ads. Assume that you own a small online flower business that is struggling to get started. A firm with an adware system like the one described above contacts you about buying Internet ads. You pay only when someone clicks-through to your site from an ad. You try the ads for a month and your online sales triple. But you also get complaints from many people who don’t understand why your pop-up ads constantly appear in their browsers. Would you continue to use this “contextual advertising”? Why or why not?
Explanation / Answer
Yes I will continue with the advertising because after 1 month I have triple my sales, it means it is working and shortly I will be able to advertise my website using other type of channels but I am getting customers who will help me survive.
I would explain the people who ask about the pop up that this is the way we are advertising right now but its temporarily we will use new channels soon.