BlingMyStyle, a fashion accessory shop in Soho, Manhattan, was set up by two Dig
ID: 2747607 • Letter: B
Question
BlingMyStyle, a fashion accessory shop in Soho, Manhattan, was set up by two Digital Arts graduates from Eastern, 6 months ago. While the in-store sales traffic seems to suggest that the store is really popular with the college students, their online sales are extremely bad. Unable to figure out why this is the case they hire you as an e-commerce consultant to help increase their sales. You quickly realize that they have no website marketing strategy in place – explain the various website marketing strategies available to them and which ones in your opinion they should implement.
Explanation / Answer
Website Marketing strategy:
Website Marketing stategy is also knowm as Online advertising. or online marketing. This is the strategy where we advertise our business using Internet to promote the business in an efective manner.
There are various types of Website Marketing strategy. Few of them are listed below:
1. E-mail marketing
2. Search Engine Marketing
3. Social media marketing
E-mail marketing-
This is the traditional online marketing strategy where the business sales team sends e-mails to various people in bulk advertising their store
Search Engine Marketing-
This is the highly effective Website Marketing strategy online marketing strategy wherein clients can promote their buisiness accross Google search and various other websites and Display Networks.
AdWords is one of the famous product owned by Google which is used for online marketing. Using this technique, one can advertise their business on Google Search network, display network which includes Websites, mobiles, Media etc.
Placements is one of the technique in Adwords through which we can decide where we want our ads to put. Also, we can make necessary settings so that our ad comes up based on the intersest, locality, age, sex etc.
Social Media Marketing-
This is the cheapest Website Marketing stategy. These days Facebook, Twitter, Youtube has become popular on Internet. Every individual uses Facebook and Youtube to watch videos. To put the ads in the Facebook, you need not pay for it.
You may create a page of your business and promote it on various groups of facebook. The popularity of the business can be developed quickly using Social Media Marketing.
As BlingMyStyle is a fashion accessory and is already popular with college students having good in-store sales, I would recommend to use Social Media Marketing as very student is on Facebook these days.
Youtube, Google search and Twitter are used in a daily routine. This can be started by creating a facebook page with BlingMyStyle name. We should utilize the in-store customers to become popular with online sales.
All the customers who vist the store shuld be distributed with a small welcome gift requsting to like the page on the facebook, follow it on twitter etc. Once we reach maximum number of customers, sales will automatically increase as in-store sales traffic is already good which means it has good collection.