In which one of the following market circumstances is a broad differentiation st
ID: 2760017 • Letter: I
Question
In which one of the following market circumstances is a broad differentiation strategy generally NOT well suited?
A. When buyer needs and preferences are diverse
B. When few rivals are pursuing a similar differentiation approach
C. When buyers are homogeneous in their needs and preferences and are generally satisfied with standardized product
D. When there are many ways to differentiate the product or service and many buyers perceive these differences as having value
E. When technological change is fast paced and competition revolves around rapidly evolving product features
Explanation / Answer
correct option is "A" -When buyer needs and preferences are diverse
When buyer needs and choice is so well diversified that cannot be satisfied by a standarized product .